Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt

Professor Professor (commonly abbreviated as Prof.) is an academic rank at universities and other post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin as a "person who professes". Professo ...

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

at the Goizueta Business School of

Emory University Emory University is a private research university in Atlanta, Georgia. Founded in 1836 as "Emory College" by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory, Emory is the second-oldest private institution of ...

. He was a prominent member of the core team during the initial years of the

Indian Institute of Management Calcutta Indian Institute of Management Calcutta (IIM Calcutta or IIM-C) is a public business school located in Joka, Kolkata, West Bengal, India. It was the first Indian Institute of Management to be established, and has been recognized as an Institu ...

, the first

Indian Institute of Management The Indian Institutes of Management (IIMs) are central government-owned-public business schools for management offering undergraduate, postgraduate, doctoral and executive programmes along with some additional courses in the field of busines ...

. Prof. Sheth was awarded by

Padma Bhushan The Padma Bhushan is the third-highest civilian award in the Republic of India, preceded by the Bharat Ratna and the Padma Vibhushan and followed by the Padma Shri. Instituted on 2 January 1954, the award is given for "distinguished service ...

2020 for his work in literature & education in United States.

Early days

Sheth was born in

Burma Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John C. Wells, Joh ...

(now

Myanmar Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John Wells explai ...

) in a Jain family, where his father had migrated from Western India to set up a business as a rice merchant . In 1941, the family emigrated as a

refugee A refugee, conventionally speaking, is a displaced person who has crossed national borders and who cannot or is unwilling to return home due to well-founded fear of persecution.

s in wake of Japanese invasion of Burma to

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...

. He received most of his schooling in

Madras Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...

(now

Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...

). It was here that he met his future wife, Madhuri Shah, at a local literacy society for high school students that he had founded.

Academic career

Sheth came to the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

to further his academic career and received his MBA at the

University of Pittsburgh The University of Pittsburgh (Pitt) is a public state-related research university in Pittsburgh, Pennsylvania. The university is composed of 17 undergraduate and graduate schools and colleges at its urban Pittsburgh campus, home to the univers ...

in 1962. He was fascinated by the

psychological Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries bet ...

theories being advanced at that time and pursued a career in

academia An academy (Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary education, secondary or tertiary education, tertiary higher education, higher learning (and generally also research or honorary membershi ...

. During the mid-1960s he studied and researched at MIT,

Columbia Columbia may refer to: * Columbia (personification), the historical female national personification of the United States, and a poetic name for America Places North America Natural features * Columbia Plateau, a geologic and geographic region i ...

and the University of Pittsburgh, where he received his PhD in 1966 from its Katz Graduate School of Business. It was during this period that he started developing his "Theory of Buyer Behavior." A book that he co-authored with his mentor Professor John Howard provided the foundation for the future of research in the field of

consumer psychology Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and ...

and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

. In 2017, he was named a fellow of the Association for Consumer Research.

Writings and activities

Sheth has published more than 200 articles in journals and has written a number of books. His books include ''Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets'' with Rajendra S. Sisodia, ''The Rule of Three: Surviving and Thriving in Competitive Markets'', ''Clients for Life: How Great Professionals Develop Breakthrough Relationships'', and ''Handbook of Relationship Marketing''. In 2007, he published ''The Self-Destructive Habits of Good Companies''. In 2008, he published ''Chindia Rising''. In 2014, he published ''The Accidental Scholar''. The "Sheth Family Foundation" has established Sheth International Awards at the University of Pittsburgh's University Center for International Studies. In 2003, Sheth founded the "India, China & America Institute" (ICA Institute), a non-profit group that published newsletters and held seminars related to emerging markets, commercial growth, and alignment of policies between those three nations. He was also founding chairman of the Academic Council of the Mumbai Business School, a business school located in Mumbai, India, but which closed after attracting just 15 students.

References

External links

Sheth's Official Web siteEmory's Profile of Jagdish ShethIndia, China & America Institute
{{DEFAULTSORT:Sheth, Jagdish Joseph M. Katz Graduate School of Business alumni University of Pittsburgh faculty American psychologists Living people Gujarati people Marketing people American marketing people 1938 births Emory University faculty University of Illinois Urbana-Champaign faculty Indian Institute of Management Calcutta faculty American Jains American academics of Indian descent Recipients of the Padma Bhushan in literature & education Indian American Indian scholars American people of Indian descent