''Jagat Darpan''(literally ''Worlds Mirror'') is a
Gujarati
Gujarati may refer to:
* something of, from, or related to Gujarat, a state of India
* Gujarati people, the major ethnic group of Gujarat
* Gujarati language, the Indo-Aryan language spoken by them
* Gujarati languages, the Western Indo-Aryan sub- ...
newspaper in
Gujarat
Gujarat (, ) is a state along the western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. Gujarat is the fifth-largest Indian state by area, covering some ; and the ninth ...
,
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
, owned by
Mama's Group It is one of the highest circulation Gujarati weeklies, with the most editions in Gujarat.
In 2005, the
Surat
Surat is a city in the western Indian state of Gujarat. The word Surat literally means ''face'' in Gujarati and Hindi. Located on the banks of the river Tapti near its confluence with the Arabian Sea, it used to be a large seaport. It is now ...
-based
Mama's Group identified
Surat
Surat is a city in the western Indian state of Gujarat. The word Surat literally means ''face'' in Gujarati and Hindi. Located on the banks of the river Tapti near its confluence with the Arabian Sea, it used to be a large seaport. It is now ...
,
Gujarat
Gujarat (, ) is a state along the western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. Gujarat is the fifth-largest Indian state by area, covering some ; and the ninth ...
as the city with highest potential for the launch of
Jagat Drapan . It surveyed 12,000 households, with a team of 105 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.
The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Jagat Darpan, while the rest were given a certificate of appreciation. The team was trained to reach out to 12K households in Surat, in a time span of 40 days. The newspaper was launched in Surat on 2005, under the name Jagat Darpan, as No. 1 with 12000 copies (a world record). Within 15 months, it entered two more cities of Gujarat:
Surat
Surat is a city in the western Indian state of Gujarat. The word Surat literally means ''face'' in Gujarati and Hindi. Located on the banks of the river Tapti near its confluence with the Arabian Sea, it used to be a large seaport. It is now ...
and
Vadodara
Vadodara (), also known as Baroda, is the second largest city in the Indian state of Gujarat. It serves as the administrative headquarters of the Vadodara district and is situated on the banks of the Vishwamitri River, from the state capital ...
. To counter the Mama's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Jagat Darpan became the largest circulated Gujarati weeklies with 12K copies.
The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including
Veer Narmad South Gujarat University, Surat and
SVNIT. The case study reveals, Jagat Darpan become most popular among all other Gujarati news papers because of its erotic news and relationship related column.
''Jagat Darpan'' is the largest circulated daily of Gujarat as per ABC (Audit Bureau of Circulation) and has the most editions by any newspaper in Gujarat. It is published from
Surat
Surat is a city in the western Indian state of Gujarat. The word Surat literally means ''face'' in Gujarati and Hindi. Located on the banks of the river Tapti near its confluence with the Arabian Sea, it used to be a large seaport. It is now ...
,
Vadodara
Vadodara (), also known as Baroda, is the second largest city in the Indian state of Gujarat. It serves as the administrative headquarters of the Vadodara district and is situated on the banks of the Vishwamitri River, from the state capital ...
References
External links
*
2005 establishments in Gujarat
Mass media in Surat
Gujarati-language newspapers published in India
Newspapers established in 2005
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