''Jagat Darpan''(literally ''Worlds Mirror'') is a

Gujarati Gujarati may refer to: * something of, from, or related to Gujarat, a state of India * Gujarati people, the major ethnic group of Gujarat * Gujarati language, the Indo-Aryan language spoken by them * Gujarati languages, the Western Indo-Aryan sub- ...

newspaper in

Gujarat Gujarat (, ) is a state along the western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. Gujarat is the fifth-largest Indian state by area, covering some ; and the ninth ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

, owned by Mama's Group It is one of the highest circulation Gujarati weeklies, with the most editions in Gujarat. In 2005, the

Surat Surat is a city in the western Indian state of Gujarat. The word Surat literally means ''face'' in Gujarati and Hindi. Located on the banks of the river Tapti near its confluence with the Arabian Sea, it used to be a large seaport. It is now ...

-based Mama's Group identified

as the city with highest potential for the launch of Jagat Drapan . It surveyed 12,000 households, with a team of 105 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Jagat Darpan, while the rest were given a certificate of appreciation. The team was trained to reach out to 12K households in Surat, in a time span of 40 days. The newspaper was launched in Surat on 2005, under the name Jagat Darpan, as No. 1 with 12000 copies (a world record). Within 15 months, it entered two more cities of Gujarat:

and

Vadodara Vadodara (), also known as Baroda, is the second largest city in the Indian state of Gujarat. It serves as the administrative headquarters of the Vadodara district and is situated on the banks of the Vishwamitri River, from the state capital ...

. To counter the Mama's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Jagat Darpan became the largest circulated Gujarati weeklies with 12K copies. The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including Veer Narmad South Gujarat University, Surat and SVNIT. The case study reveals, Jagat Darpan become most popular among all other Gujarati news papers because of its erotic news and relationship related column. ''Jagat Darpan'' is the largest circulated daily of Gujarat as per ABC (Audit Bureau of Circulation) and has the most editions by any newspaper in Gujarat. It is published from

References

External links

* 2005 establishments in Gujarat Mass media in Surat Gujarati-language newspapers published in India Newspapers established in 2005 {{India-newspaper-stub