Jaffa Crvenka is a Serbian food company specialized in
confectionery products and headquartered in
Crvenka
Crvenka () is a small town located in the municipality of Kula in the West Bačka District, Autonomous Province of Vojvodina, Serbia. The town has a Serbian ethnic majority, and it had a population of 9,001 in 2011.
Name
In Serbian, th ...
, Serbia. Its best-known product is ''
Jaffa Cakes
Jaffa Cakes are a cake introduced by McVitie and Price in the UK in 1927 and named after Jaffa oranges. The most common form of Jaffa cakes are circular, in diameter and have three layers: a Genoise sponge base, a layer of orange flavoured ...
'', based on the original
McVitie's
McVitie's () is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites ...
cakes and sharing the same name.
History
Jaffa was established in 1975, upon the initiative of several entrepreneurs from the area of Crvenka.
The following year, in 1976, production of ''
Jaffa Cakes
Jaffa Cakes are a cake introduced by McVitie and Price in the UK in 1927 and named after Jaffa oranges. The most common form of Jaffa cakes are circular, in diameter and have three layers: a Genoise sponge base, a layer of orange flavoured ...
'' biscuits commenced, having acquired the license from McVitie's.
In 1978, "Jaffa" biscuits as brand were legally protected in
SFR Yugoslavia.
Later, in 1981, a new product named ''
Munchmallow'' was introduced, which consists of an egg white cream filling on a thin biscuit, covered in a chocolate layer.
From 2004 onward, Jaffa began expanding its assortment of products, starting with the ''O'cake'' wholegrain biscuits, introducing new flavors of ''Jaffa Cakes'' and ''Munchmallow'' and, later in 2006, introducing ''Domaći keks'' ("Homemade biscuits") teacakes. In 2007, Jaffa introduced its own versions of the ''
Petit Beurre'' and ''Polo'' biscuits. In 2008, Jaffa entered the salty snacks market with the introduction of the ''Tak'' brand, consisting of crunchy salty crackers, and the same year they introduced their own brand of
Neapolitan
Neapolitan means of or pertaining to Naples, a city in Italy; or to:
Geography and history
* Province of Naples, a province in the Campania region of southern Italy that includes the city
* Duchy of Naples, in existence during the Early and Hig ...
wafers – ''Napolitanka''. As of 2013, annual production of the company is 12,000 tonnes of confectionery products.
In 2017, Jaffa acquired the confectionery company Banini Kikinda for €15 million, after Banini had been ordered to sell its factory in
Kikinda
Kikinda ( sr-Cyrl, Кикинда, ; hu, Nagykikinda) is a city and the administrative center of the North Banat District in Serbia . The city urban area has 38,069 inhabitants, while the city administrative area has 59,453 inhabitants.
The c ...
as to repay its debt to creditors.
References
External links
*
1975 establishments in Serbia
Economy of Vojvodina
D.o.o. companies in Serbia
Food and drink companies established in 1975
Food and drink companies of Serbia
Serbian brands
Serbian chocolate companies
Kula, Serbia
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