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Jacob Obermann (March 23, 1819 – April 24, 1887) was a German immigrant to the United States who became a prominent businessman in Milwaukee, Wisconsin's brewing industry.Brewing
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Personal life

Obermann was born in
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
on March 23, 1819.Jacob Obermann
/ref> He immigrated to the United States in 1843.Breweries of Wisconsin
/ref>502 W CHERRY ST
/ref> He was a
Mason Mason may refer to: Occupations * Mason, brick mason, or bricklayer, a craftsman who lays bricks to construct brickwork, or who lays any combination of stones, bricks, cinder blocks, or similar pieces * Stone mason, a craftsman in the stone-cut ...
and a member of the ''
Turner Society Turners (german: Turner) are members of German-American gymnastic clubs called Turnvereine. They promoted German culture, physical culture, and liberal politics. Turners, especially Francis Lieber, 1798–1872, were the leading sponsors of gy ...
''.Jacob Oberman Family 1850 - 1900s Milwaukee, WI
/ref> His father was Peter and he had a brother (Caspar) and sister (Catherine). He married twice; Maria until her death in 1852, then Barbara. He had four children (Barbara, Mary, Richard, Edwin) with his second wife. He had at least four other children (Philip, Gustav, George, Herman), probably from his first marriage. He was a member of the Milwaukee Common Council. He died on April 24, 1887 at the age of 68 and is buried in Union Cemetery in
Milwaukee, Wisconsin Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
.


Career

Obermann began his career as a shoemaker in 1843, then opened a store in 1849. He continued with his shoe business until opening a brewery (named ''Germania Brewery'') at 5th and Cherry streets in Milwaukee, Wisconsin in 1854 and brewed 'Standard', 'Weiner' and 'Extra Brew' styles of beer.A Walk Through Jacob Obermann Brewery
/ref>Rediscovering Milwaukee's historic breweries Part I: Milwaukee's downtown breweries
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/ref> He had a partner in the business by the name of Max Fueger. He added an ice house in 1866. The brewery was the city's largest for twenty years until 1874. By 1880, the brewer, along with his sons, was producing 30,000 barrels of beer annually. Obermann's brewery became one of the leaders in Milwaukee's brewing industry until his death in 1887. He was a member of the ''Brewers' Insurance Company of America''
/ref>The Brewers Fire Insurance Company 1870s Milwaukee, WI
/ref> and a founding member of the ''Mechanics Mutual Fire Insurance Company''.


Aftermath of the brewery

After Jacob Obermann's death, the business was continued by his sons until debt problems, due to an investment in
Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
incurred a loss of $200,000, caused the company to go into
receivership In law, receivership is a situation in which an institution or enterprise is held by a receiver—a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights"—especially in ca ...
in 1893, then again in 1895. The brewery was subsequently sold at auction to
Philipp Jung Philipp Jung (December 23, 1845 – July 10, 1911) was a German immigrant to the United States who became a prominent businessman in Wisconsin. Personal life Jung was born on December 23, 1845 in Dorn-Assenheim, Hesse-Darmstadt, which today is a ...
. Obermann's son Gustav went on to operate a brewery of his own at the end of the 19th century.Gustav A. Obermann Brewing and Bottling Co. – WI 328a
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See also

*
List of defunct breweries in the United States At the end of 2017, there were total 7,450 breweries in the United States, including 7,346 craft breweries subdivided into 2,594 brewpubs, 4,522 microbreweries, 230 regional craft breweries and 104 large/non-craft breweries. The following is a pa ...


References

{{DEFAULTSORT:Obermann, Jacob 1819 births 1887 deaths American brewers Businesspeople from Milwaukee German emigrants to the United States Defunct brewery companies of the United States Companies based in Milwaukee 19th-century American businesspeople