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Jacob's is a brand name for several lines of
biscuit A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be ...
s and crackers in the Republic of Ireland and the United Kingdom. The brand name is owned by the Jacob Fruitfield Food Group, part of Valeo Foods, which produces snacks for the Irish market. The brand name is used under licence by United Biscuits, part of Pladis.


History

The originator of the Jacob's brand name was the small biscuit bakery, W. & R. Jacob, founded in 1851 in Bridge Street, Waterford, Ireland, by William Beale Jacob and his brother Robert. It later moved to Bishop Street in Dublin, Ireland, with a factory in Peter's Row. Jacob's Bishop Street premises was one of several prominent Dublin buildings occupied by rebels during the
Easter Rising The Easter Rising ( ga, Éirí Amach na Cásca), also known as the Easter Rebellion, was an armed insurrection in Ireland during Easter Week in April 1916. The Rising was launched by Irish republicans against British rule in Ireland with the a ...
of 1916. Jacob's first English factory was opened in 1914 in Aintree, Liverpool, and remains the primary producer of Jacob's products in the UK, including Cream Crackers and Twiglets. In 1922, a separate English company was formed, W. & R. Jacob (L'pool) Ltd. The two branches separated, with the Dublin branch retaining the W. & R. Jacob name while the Liverpool branch was renamed Jacob's Bakery Ltd. In the 1970s, W. & R. Jacob in Dublin merged with Boland's Biscuits to form Irish Biscuits Ltd. and moved to Tallaght, a Dublin suburb. The Liverpool factory joined Associated Biscuits in 1960, which was purchased by Nabisco in 1982. In 1990, the two companies once again came under common ownership and became Jacob's Biscuit Group when they were acquired by the French company Groupe Danone. In July 2004, Groupe Danone and United Biscuits announced that they had made an agreement for the latter to acquire Jacob's Biscuit Group. However, only days later, Groupe Danone, United Biscuits, and Fruitfield Foods announced that Jacob's Biscuit Group would be split, with United Biscuits acquiring only the UK portion of the Group and Fruitfield Foods acquiring the Republic of Ireland portion. Fruitfield Foods was subsequently renamed the Jacob Fruitfield Food Group and is now part of the Valeo Food Group. Valeo Foods was established in September 2010 through the merger of Batchelors and Origin Foods. Since their acquisitions, United Biscuits and Jacob Fruitfield Food Group have been in a legal dispute over the use of the Jacob's brand name. With the acquisition of Groupe Danone's biscuit division by Kraft Foods in 2007, the production and sales of Jacob's biscuits in Malaysia are done through
Mondelez Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
Malaysia. As of 2015, the Aintree factory produced over 55,000 tonnes of products each year, and as of 2022 4,000 tonnes of crackers are produced annually at the factory. In 2015, it received a £10 million investment from United Biscuits to further boost output.


Industrial relations

The activist and trade union organiser
Rosie Hackett Rosanna "Rosie" Hackett (25 July 1893 – 4 May 1976) was an Irish insurgent and trade union leader. She was a founder-member of the Irish Women Workers' Union, and supported strikers during the 1913 Dublin Lockout. She later became a member of ...
worked for some years as a messenger for Jacob's. At that time the working conditions in the factory were poor. On 22 August 1911 Hackett helped organise the withdrawal of women's labour in Jacob's factory to support their male colleagues who were already
on strike Strike action, also called labor strike, labour strike, or simply strike, is a work stoppage caused by the mass refusal of employees to Labor (economics), work. A strike usually takes place in response to grievance (labour), employee grievance ...
. With the women's help, the men secured better working conditions and a pay rise. Two weeks later, at the age of eighteen, Hackett co-founded the Irish Women Worker's Union (IWWU) with Delia Larkin. During the
1913 Lockout The Dublin lock-out was a major industrial dispute between approximately 20,000 workers and 300 employers that took place in Ireland's capital and largest city, Dublin. The dispute, lasting from 26 August 1913 to 18 January 1914, is often vie ...
Hackett helped mobilise the Jacob's workers to come out in solidarity with other workers, they in turn were locked out by their own employers. In 1914 her Jacob's employers sacked her over her role in the Lockout. In 2009, after 156 years of making biscuits in Ireland, Jacob Fruitfield shut its Tallaght plant. 220 jobs were lost while the company retained around 100 staff in a variety of roles. In November 2022, workers at the Aintree factory went on strike after pay negotiations with management since September of that year failed to reach an agreement, and the company temporarily shifted production to Portugal. Staff at the factory are supported in the ongoing strike by the GMB union.


Products


Toppable crackers

* Cream Crackers * Biscuits For Cheese *Savoury Favourites * Flatbreads ** Salt & Pepper ** Mixed Seeds * Crispbreads ** Chive ** Mixed Seed ** Mixed Grain * Ciabatta ** Sundried Tomato & Basil ** Original * Krackawheat * Choice Grain * Sourdough * Butter Puffs * Cornish Wafers * High Fibre


Snackable crackers

* Savours ** Salt and Pepper ** Sour Cream & Chive ** Cheese ** Sweet Chilli *
Cheddars Cheddars are a brand of baked Cheddar cheese-flavoured British-style savoury biscuit. They were originally manufactured and sold by Crawfords. Until 2014, Cheddars were marketed under the McVitie's brand, but are now marketed under the Jacob's br ...
** Pickle ** Cheese **Smoky BBQ


Mini Cheddars

* Mini Cheddars Original 6 Pack * Mini Cheddars Red Leicester 6 Pack * Mini Cheddars Smoky BBQ 6 Pack * Mini Cheddars Nacho Cheese & Jalapeño * Mini Cheddars Chipotle Chicken Wings * Mini Cheddars Lime & Chilli *Mini Cheddars Strathdon Blue Cheese *Mini Cheddars Dragon's Breath Chilli Cheddar *Mini Cheddars Ploughman's Cheshire Cheese


Mini Cheddars Sticks

* Rich & Tangy Cheddar * Grilled Cheddar & Sizzling Steak


Cracker Crisps

* Salt & Vinegar * Sour Cream & Chive * Sour Cream & Chive Caddies


Crinklys

* Variety Pack (6 Pack including 2 × Cheese & Onion, 2 × Chilli Beef and 2 × Salt & Vinegar) *Cheese & Onion 6 Pack


Twiglets

* Twiglets Multipack * Twiglets Caddies


Cheeselets

* Cheeselets Caddies * Cheeselets 125g


See also

*
Jacob's Awards The Jacob's Awards were instituted in December 1962 as the first Irish television awards. Later, they were expanded to include radio. The awards were named after their sponsor, W. & R. Jacob & Co. Ltd., a biscuit manufacturer, and recipients ...


References


Further reading


National Archives of Ireland article "Jacob's Biscuit Factory, 1916"


External links

*
Official website
(United Kingdom) {{Huntley & Palmers United Biscuits brands Brand name snack foods