Jack Sonni
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Jack Sonni (born December 9, 1954) is a writer, musician and former marketing executive best known as "the other guitarist" in
Dire Straits Dire Straits were a British rock band formed in London in 1977 by Mark Knopfler (lead vocals and lead guitar), David Knopfler (rhythm guitar and backing vocals), John Illsley (bass guitar and backing vocals) and Pick Withers (drums and pe ...
during the band's '' Brothers in Arms'' era.


Early life and education

Drawn to music at an early age, Sonni first learned piano, then trumpet, switching to guitar at 14. His love of the instrument led him to leave the
University of Connecticut The University of Connecticut (UConn) is a public land-grant research university in Storrs, Connecticut, a village in the town of Mansfield. The primary 4,400-acre (17.8 km2) campus is in Storrs, approximately a half hour's drive from H ...
, where he was studying literature, to attend the Hartford Conservatory of Music.


Career

After graduating, Jack was introduced to New York session guitarist
Elliott Randall Elliott Randall (born June 15, 1947) is an American guitarist best known for being a session musician with popular artists. Randall played the well-known guitar solos from Steely Dan's song " Reelin' in the Years" and Irene Cara's song " Fame". T ...
(famous for his solo on the hit " Reelin' In the Years") by keyboardist Michael Holmes, a graduate of Eastman and bandmate of Tony Levin and Steve Gadd. Randall became a mentor and teacher and convinced Sonni to move to NYC and begin his career. Jack lived in NYC from 1976 through 1985 initially trying to break into session work but began focusing on his own band. In the late 1970s, Sonni's band The Leisure Class had become a Monday night fixture at Kenny's Castaways on
Bleecker Street Bleecker Street is an east–west street in the New York City borough of Manhattan. It is most famous today as a Greenwich Village nightclub district. The street connects a neighborhood today popular for music venues and comedy, but which ...
in
Greenwich Village Greenwich Village ( , , ) is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street to the north, Broadway to the east, Houston Street to the south, and the Hudson River to the west. Greenwich Village ...
, the place for up and coming acts. In the fall of 1977, Jack went to work at Alex Music on 48th Street in Manhattan. In 1978 he started working at the newly opened Rudy's Music Stop, owned by
luthier A luthier ( ; AmE also ) is a craftsperson who builds or repairs string instruments that have a neck and a sound box. The word "luthier" is originally French and comes from the French word for lute. The term was originally used for makers of ...
Rudy Pensa Rudy or Rudi is a masculine given name, sometimes short for Rudolf, Rudolph, Rawad, Rudra, Ruairidh, or variations thereof, a nickname and a surname which may refer to: People Given name or nickname *Rudolf Rudy Andeweg (born 1952), Dutch politi ...
, where he met members of Dire Straits, first
David David (; , "beloved one") (traditional spelling), , ''Dāwūd''; grc-koi, Δαυΐδ, Dauíd; la, Davidus, David; gez , ዳዊት, ''Dawit''; xcl, Դաւիթ, ''Dawitʿ''; cu, Давíдъ, ''Davidŭ''; possibly meaning "beloved one". w ...
and then
Mark Knopfler Mark Freuder Knopfler (born 12 August 1949) is a British singer-songwriter, guitarist, and record producer. Born in Scotland and raised in England, he was the lead guitarist, singer and songwriter of the rock band Dire Straits. He pursued a s ...
. He visited the Knopflers in
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
, and after David (and then Hal Lindes) left the band, Sonni was asked to join the band for the 1984 recording sessions for ''Brothers in Arms'' and the subsequent tour. Jack accepted, and played guitar synthesizer on "The Man's Too Strong." Jack also played the
Live Aid Live Aid was a multi-venue benefit concert held on Saturday 13 July 1985, as well as a music-based fundraising initiative. The original event was organised by Bob Geldof and Midge Ure to raise further funds for relief of the 1983–1985 famine ...
concert at Wembley, on July 13, 1985, with
Dire Straits Dire Straits were a British rock band formed in London in 1977 by Mark Knopfler (lead vocals and lead guitar), David Knopfler (rhythm guitar and backing vocals), John Illsley (bass guitar and backing vocals) and Pick Withers (drums and pe ...
. After his collaboration with Dire Straits, Sonni contributed to other musicians' works but ended his professional musical career when his twin daughters were born in 1988. He began a second career as a marketing executive, first at Seymour Duncan, then Rivera Guitar Amplifiers followed by several years as director of marketing communications at Line 6, a manufacturer of digital technology products for musicians. He was instrumental in the development and launch of POD - which he named and gave the product its legendary shape. In 2001 he became vice president of marketing communication for
Guitar Center Guitar Center is an American musical instrument retailer chain. It is the largest company of its kind in the United States, with 294 locations. Its headquarters is in Westlake Village, California. Guitar Center oversees various subsidiaries in ...
,Guitar Center Appoints J. Sonni Vice President of Marketing Communications
/ref> a position he left in 2006. In the summer of 2006, Sonni left Guitar Center to write literature, and moved to San Jose del Cabo in 2007, then to Healdsburg, California, until January 2012, when he relocated to Brooklyn for a short time. Sonni was writer-in-residence and House Manager at the Noepe Center for Literary Arts on Martha's Vineyard until its closing in 2017. He has also returned to playing music on a regular basis with his band, The Leisure Class. He appears regularly with other former members of Dire Straits in the DSL, Dire Straits Legacy project.


Discography

*'' Brothers in Arms'' (1985) *'' Money for Nothing'' (compilation) (1988) *'' Sultans of Swing: The Very Best of Dire Straits'' (compilation) (1998) *'' The Best of Dire Straits & Mark Knopfler: Private Investigations'' (compilation) (2005)


References

{{DEFAULTSORT:Sonni, Jack American rock guitarists American male guitarists Dire Straits members American people of Italian descent Living people 1954 births People from Indiana, Pennsylvania 20th-century American guitarists