Bestseller A/S is a privately held family-owned clothing and accessories company founded in Denmark in 1975. The company provides affordable fashion for women, men and children. They market their products in 70 markets across most of Europe, the Middle East, Canada, India and globally via E-commerce. They operate almost 9,000 shops worldwide, 6,000 in China and the rest mainly in Europe.
History
The company was founded in 1975 by
Troels Holch Povlsen
Troels Holch Povlsen (born 9 September 1949) is a Danish businessman, founder of the fashion chain Bestseller (company), Bestseller.
Early life
Troels Holch Povlsen was born on 9 September 1949 in Risskov, Aarhus. His father was a regional head ...
in
Brande
Brande is a railway town with a population of 7,449 (1 January 2022)
Brands
Bestseller has a number of different brands under which it sells its clothing. The brands are listed below and are sold both in the company's own stores and through independent retailers.
Women's clothing
* ''ONLY'' – Bestseller's largest brand, young female fashion
*''Vero Moda'' – The company's basic brand of women's clothing. In 2007, the company hired the supermodel
Gisele Bündchen
Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned th ...
to promote the brand in 2007–08.
* ''Mamalicious'' – maternity wear
* ''VILA'' – for younger women
* ''SELECTED Femme'' – sister brand to Selected Homme
* ''Junarose'' – plus size
* Y.A.S
* Noisy May
* PIECES
* Object
*Jacqueline de Yong
*Jack & Jones
*produkt
*JJXX - Bestseller's newest, young female brand
Menswear
Jack & Jones store in Leeuwarden
* ''Jack & Jones'' – brand targeted at younger customers, with underwear and other garments. In 2007, the company established a new label "JJ ECO" which is
Fairtrade
A fair trade certification is a product certification within the market-based movement fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, As ...
-certified. They sponsor Danish sportsmen
Mikkel Kessler
Mikkel Kessler (born 1 March 1979) is a Danish former professional boxer who competed from 1998 to 2013. He held multiple super-middleweight world championships, including the WBA title three times between 2004 and 2013, and the WBC title twic ...
and
Kevin Magnussen
Kevin Jan Magnussen (born 5 October 1992) is a Danish racing driver currently competing in Formula One for Haas F1 Team.
He is the son of four-time Le Mans winner and former Formula One driver Jan Magnussen. Kevin Magnussen came up through McLa ...
, as well as Danish
ESports
Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
team
Astralis
Astralis is a Denmark, Danish esports organization. Best known for their ''Counter-Strike: Global Offensive'' team, they also have teams representing other games, such as ''FIFA'' and ''League of Legends''. The parent group of Astralis is the A ...
and American Formula One team
Haas F1 Team
Haas Formula LLC, competing as Haas F1 Team, is an American-licensed Formula One racing team established by NASCAR Cup Series team co-owner Gene Haas in April 2014. The team originally intended to make its debut at the start of the season b ...
.
* ''Selected Homme'' – contemporary menswear label, including tailored suits and shirts
* ''Outfitters Nation'' – targeted at teenagers, later changed to ''LMTD''.
* ''Only&Sons''
Bestseller has shops in most European countries, the Middle East, India, China, Uruguay, and Canada (over 45 countries in total).BESTSELLER – NewFrontpage Bestseller is one of the biggest European fashion companies in China with more than 1,200 shops and is said to be "one of the only foreign clothing companies successful at penetrating the middle price range Chinese
consumer market
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. T ...
". Shops sell either clothing of one single brand or of all brands of the company. There are more than 800 shops selling Vero Moda around the globe. The Jack & Jones brand is sold in approximately 2,000 retail shops, of which 270 are Jack & Jones franchises.
Stakes in other retailers
Bestseller, via its parent holding company Heartland, is the largest shareholder at 29.5% of British e-commerce firm
ASOS.com
ASOS plc ( ) is a British online fashion and Cosmetics, cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and s ...
, and owns 10% of German retailer
Zalando
Zalando SE is a publicly traded German online retailer of shoes, fashion and beauty. The company was founded in 2008 by David Schneider and Robert Gentz and has more than 50 million active users in 25 European markets. Zalando is active in a vari ...
. In July 2018, Heartland invested $300m in German fashion startup About You.
In November 2012, Bestseller bought 10% of
SmartGuy Group
STYLEPIT, previously known as SmartGuy Group is an online retailer of fashion apparel, launched in 2000. STYLEPIT has been named a growth gazelle by Danish business daily Børsen for six consecutive years, and has received a number of awards, incl ...
, when they became quoted on the Danish stock exchange
Nasdaq OMX
Nasdaq, Inc. is an American multinational financial services corporation that owns and operates three stock exchanges in the United States: the namesake Nasdaq stock exchange, the Philadelphia Stock Exchange, and the Boston Stock Exchange, and ...
.
Bestseller Tower
Bestseller Tower was a planned high-rise building in Brande, a rural town in Denmark. The proposed 320-metre (1,050 ft) skyscraper would house the headquarters of fashion company Bestseller and was announced in 2017 with a design by
Dorte Mandrup
Dorte Mandrup-Poulsen (born 28 July 1961) is a Danish architect. Founder and Creative Director of the architectural practice Dorte Mandrup Arkitekter A/S that has approximately 60 employees. The practice is based in Copenhagen, Denmark and is behi ...
. The tower was scheduled to be completed in 2023 and would have been the tallest building in Western Europe. In 2020 the project was shelved by the company.
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