JDE Peet's is a Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of
Mondelez International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
with
Douwe Egberts
Douwe Egberts is a Dutch brand of coffee which is majority-owned by JDE Peet's. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os ("The White Ox"), a general grocery shop. The company later started dealing specificall ...
as Jacobs Douwe Egberts. The stock of JDE Peet's is listed on the
Euronext Amsterdam stock exchange.
History
Beginnings
The company has its origins in De Witte Os, a general grocery shop that Egbert Douwes established in 1753 in
Joure
Joure (; West Frisian: ''De Jouwer'') is a town in the north of the Netherlands. It is the administrative center of De Fryske Marren, Friesland. With 13,090 inhabitants, it is also the most populous town in the municipality.
Residents of Joure a ...
, Frisia, the Netherlands. In 1780, the company was transferred to his eldest son Douwe Egberts. It developed into a company dealing in coffee, tea, and tobacco. By 1925 it had changed its name to Douwe Egberts (as in Douwe, the son of Egbert), and had introduced the red seal as its logo.
International expansions
In 1948, the company began to sell its products in
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
, followed by
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
and
Denmark
)
, song = ( en, "King Christian stood by the lofty mast")
, song_type = National and royal anthem
, image_map = EU-Denmark.svg
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of Denmark
, establish ...
. It founded a new holding company, ''Douwe Egberts Koninklijke'' ("Royal Douwe Egberts") in 1968, and a year later took over the Dutch coffee manufacturer Kanis & Gunnink.
The company expanded through Europe, acquiring other tea, coffee and tobacco companies, such as the UK tea distributor
Horniman's Tea
Hornimans is a brand of tea currently owned by JDE Peet's.
History
The original tea trading and blending business 'Horniman's Tea Company' was founded in 1826 in Newport, Isle of Wight, by trader John Horniman. In 1852, he moved the company t ...
.
Sara Lee
In 1978 Douwe Egberts was taken over by
Consolidated Foods Corporation, later the
Sara Lee Corporation
The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. It had operations in more than 40 countries and sold its products in over 180 countries. Its international operations were headquartered in Utrec ...
. In 1989, Douwe Egberts purchased Van Nelle, its main Dutch competitor in coffee, tea and tobacco. It sold its tobacco interests, including Van Nelle and
Drum rolling tobacco, to
Imperial Tobacco
Imperial Brands plc (formerly Imperial Tobacco Group plc), is a British multinational tobacco company headquartered in Bristol, England. It is the world's fourth-largest international cigarette company measured by market share after Philip Mo ...
in 1998.
In 2001, the company collaborated with
Philips
Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters i ...
to produce the
Senseo
Senseo is a registered trademark for a coffee brewing system from Dutch companies Philips and Douwe Egberts. The system is known for the coffee pods (called pads in some countries) it uses to brew the coffee.
History
The system was first intro ...
coffee maker. The following year it established the Douwe Egberts Foundation, an independent entity that initiates and manages coffee and tea projects in countries of origin.
Douwe Egberts sued the province of
Groningen in 2007 over the introduction of rules stating that all coffee supplied in the province must meet
Fair trade criteria set by
Stichting Max Havelaar
Fairtrade Nederland formerly known as Max HavelaaStichtingis the Dutch member of Fairtrade International, which unites 23 Fairtrade certification producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Austr ...
. Courts ruled in favour of the province of Groningen.
With profits from the coffee division under threat from rivals such as
Nestlé
Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...
and
Kraft, and being unable to find a buyer, in 2012 Sara Lee split off the coffee division into D.E Master Blenders 1753, offering share-holders one share in the new company for each main share they held. The main Sara Lee company changed its name to
Hillshire Brands
The Hillshire Brands Company was an American food company based in Chicago, Illinois. Prior to its acquisition by Tyson Foods, the company employed over 9,000 people and generated nearly $4 billion in annual sales.
History
Founding and early yea ...
.
D.E to Mondelez
In 2012 Douwe Egberts became an independent Dutch company again, trading under the name D.E Master Blenders 1753 NV.
In 2013, the German investor group
JAB Holding Company
JAB Holding Company ("JAB" or Joh. A. Benckiser) is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, forestry, coffee, luxury fashion, animal health, and fast foo ...
made an offer to purchase D.E Master Blenders 1753 for $9.8 billion. The company appointed a new management and delisted the company from the
Euronext
Euronext N.V. (short for European New Exchange Technology) is a pan-European bourse that offers various trading and post-trade services.
Traded assets include regulated equities, exchange-traded funds (ETF), warrants and certificates, bonds, ...
stock market. D.E. Master Blenders 1753 later bought Norway's
Kaffehuset Friele coffee manufacturer.
In May 2014 the company announced plans to merge with the coffee division of American food conglomerate
Mondelez International
Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
. The merger received approval from the
European Commissioner for Competition
The Commissioner for Competition is the member of the European Commission responsible for competition. The current commissioner is Margrethe Vestager ( ALDE).
Responsibilities
The portfolio has responsibility for such matters as commercial c ...
Margrethe Vestager
Margrethe Vestager (; born 13 April 1968) is a Danish politician currently serving as Executive Vice President of the European Commission for A Europe Fit for the Digital Age since December 2019 and European Commissioner for Competition since ...
on 5 May 2015, subject to several conditions. These included a requirement that Merrild and Carte Noire brands were sold (now owned by competitor
Luigi Lavazza S.p.A.), and that the Senseo brand in Austria was licensed to a competitor.
Merger with Peet’s Coffee and IPO
Jacobs Douwe Egberts merged with
Peet's Coffee
Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company via JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to its darker roasted ...
, another coffee business owned by JAB Holding, to form JDE Peet's which would own the Peet's chain, as well as brands including:
Jacobs Coffee, Douwe Egberts, Moccona, Super Coffee, Owl Coffee, OldTown White Coffee, Kenco and Pickwick, and brewing systems including
Senseo
Senseo is a registered trademark for a coffee brewing system from Dutch companies Philips and Douwe Egberts. The system is known for the coffee pods (called pads in some countries) it uses to brew the coffee.
History
The system was first intro ...
and
Tassimo
The Tassimo Hot Beverage System is a consumer single-serve coffee system that prepares one-cup servings of espresso, regular coffee, tea, hot chocolate and various other coffee drinks, notably those including milk such as latte or cappuccino. T ...
. The company was listed in Amsterdam in May 2020.
Brands
Brands owned by the company include:
* Bell Tea (New Zealand)
* Bravo
*
Caboclo
A caboclo () is a person of mixed Indigenous Brazilian and European ancestry, or, less commonly, a culturally assimilated or detribalized person of full Amerindian descent. In Brazil, a ''caboclo'' generally refers to this specific type of '' ...
(Brazil)
*
Café do Ponto (Brazil)
*
Café HAG
Café HAG is a worldwide brand of decaffeinated coffee currently owned by JDE Peet's.
History
Café HAG was founded in Bremen in 1906 as ''Kaffee-Handels-Aktiengesellschaft'' (Coffee Trading Limited). The company's founder was Ludwig Roseliu ...
*
Café Pelé (Brazil)
*
Café Prima
* Cafe Switch (a frothy coffee drink that is frothed using thumb pods)
* Campos Coffee
* Caffiato (an
iced cappuccino
A cappuccino (; ; Italian plural: ''cappuccini'') is an espresso-based coffee drink that originated in Austria and was later popularized in Italy and is prepared with steamed milk foam ( microfoam).
Variations of the drink involve the use of ...
with
caramel flavour)
* Cafitesse (coffee concentrates and systems)
* Chat Noir
*
Damasco (Brazil)
*
Douwe Egberts
Douwe Egberts is a Dutch brand of coffee which is majority-owned by JDE Peet's. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os ("The White Ox"), a general grocery shop. The company later started dealing specificall ...
(ground and instant coffee; also Douwe Egberts Coffee Systems and Coffee Care, a drinks supply)
** DE Karaván
** DE Omnia
** DE Paloma
*
Friele
Friele (''Kaffehuset Friele'') is a Norwegian coffee manufacturer and brand based in Midtun, a commercial and residential district of the borough of Fana in Bergen, Norway. Friele is the largest producer of coffee in Norway. It is part of JDE Pe ...
(Norway)
*
Gevalia
Gevalia ( , , ) is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery and through big box stores such as Wal-Mart. Gevalia discontinued sales of tea in 2015. Customers ...
(Sweden)
* Grand Mère
* Harris (coffee and filter papers in Australia)
*
Horniman's Tea
Hornimans is a brand of tea currently owned by JDE Peet's.
History
The original tea trading and blending business 'Horniman's Tea Company' was founded in 1826 in Newport, Isle of Wight, by trader John Horniman. In 1852, he moved the company t ...
* Hummingbird (New Zealand)
*
Jacobs
Jacobs may refer to:
Businesses and organisations
*Jacob's, a brand name for several lines of biscuits and crackers in Ireland and the UK
*Jacobs (coffee), a brand of coffee
* Jacobs Aircraft Engine Company, former American aircraft engine compan ...
* Jacqmotte
* Jacques Vabre
* Kanis & Gunnink (coffee)
*
Kenco
Kenco is a British brand of instant, roast and ground coffee sold by JDE Peet's in the United Kingdom and Ireland. Originally known as the Kenya Coffee Company, they started distributing coffee to Britain in 1923. Shortly after, they opened a c ...
* Les 2 Marmottes (France)
*
L'OR
*
Maison du Café (coffee, in France)
* Marcilla (Spain)
*
Mastro Lorenzo
*
Maxwell House
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the ...
*
Moccona
Moccona is a brand of coffee owned by JDE Peet's. It is grown in China, Malaysia and Vietnam, and is available in Australia, Finland, New Zealand, Russia, Singapore, South Korea and Thailand.
Varieties
Moccona comes in the following flavour var ...
(instant coffee)
*
Moka
Moka () is a village in Mauritius located in the Moka District, the western part of the village also lies in the Plaines Wilhems District. Since 1967 it forms part of Constituency No. 8 Quartier Militaire and Moka. The village is administered by ...
(Brazil)
* Natreen (artificial sweeteners)
*
OldTown White Coffee
OldTown Berhad (doing business as OldTown White Coffee; ; ) is Malaysia's largest halal-certified kopi tiam restaurant chain. The company also manufactures and sells instant beverage products and mixes. It operates over 200 café outlets locate ...
(Malaysia)
* Owl Coffee (Singapore)
* Piazza d'Oro (espresso)
*
Pickwick tea
*
Pilão (Brazil)
* Saimaza (Spain)
*
Seleto (Brazil)
*
Senseo
Senseo is a registered trademark for a coffee brewing system from Dutch companies Philips and Douwe Egberts. The system is known for the coffee pods (called pads in some countries) it uses to brew the coffee.
History
The system was first intro ...
(coffee-pads for a coffee-maker, in conjunction with Philips)
* Splendid
* Super Coffee (Singapore)
*
Tassimo
The Tassimo Hot Beverage System is a consumer single-serve coffee system that prepares one-cup servings of espresso, regular coffee, tea, hot chocolate and various other coffee drinks, notably those including milk such as latte or cappuccino. T ...
*
Tea Forte
References
* https://www.thestar.com.my/business/business-news/2017/12/11/dutch-company-launches-takeover-of-oldtown-for-rm1pt47b/
External links
*
{{Mondelez
Dutch companies established in 2015
Food and drink companies established in 2015
Companies listed on Euronext Amsterdam