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Jeffrey Brian ("JB") Straubel (born December 20, 1975) is an American businessman. He spent 15 years at Tesla, as chief technical officer until moving to an advisory role in July 2019. In 2017, Straubel founded and became the CEO of
Redwood Materials, Inc. Redwood Materials, Inc. is an American company headquartered in Carson City, Nevada. The company aims to recycle lithium-ion batteries and produce battery materials for electromobility and electrical storage systems. Redwood Materials was report ...
, working on creating battery materials and products for
lithium-ion batteries A lithium-ion or Li-ion battery is a type of rechargeable battery which uses the reversible reduction of lithium ions to store energy. It is the predominant battery type used in portable consumer electronics and electric vehicles. It also se ...
out of recycled batteries.


Education

Straubel holds a Bachelor of Science in energy systems engineering and a Master of Science in energy engineering from
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
.


Career

Straubel joined Tesla as its fifth employee in 2004, and is named as a co-founder. He was its inaugural chief technical officer until moving to an advisory role in July 2019. At Tesla, Straubel led battery cell design, supply chain and led the first Gigafactory concept through the production ramp of the Model 3. He had a direct role in
research and development Research and development (R&D or R+D), known in Europe as research and technological development (RTD), is the set of innovative activities undertaken by corporations or governments in developing new services or products, and improving existi ...
, team building, and operational expansion from prototype cars through to mass production and expanding battery production to
gigawatt-hour A kilowatt-hour (unit symbol: kW⋅h or kW h; commonly written as kWh) is a unit of energy: one kilowatt of power for one hour. In terms of SI derived units with special names, it equals 3.6 megajoules (MJ). Kilowatt-hours are a common bil ...
scale. Straubel also had responsibility for new technology evaluation, technical
due diligence Due diligence is the investigation or exercise of care that a reasonable business or person is normally expected to take before entering into an agreement or contract with another party or an act with a certain standard of care. It can be a l ...
review of key vendors and partners,
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
, and systems validation testing. In addition to his work at Tesla, Straubel was also on the board of directors at
SolarCity SolarCity Corporation was a publicly traded company headquartered in Fremont, California that sold and installed solar energy generation systems as well as other related products and services to residential, commercial, and industrial customers ...
. As the result of a court settlement, Straubel is legally considered to be a co-founder of Tesla. He was also a lecturer at
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
for the 2015-2016 academic year, where he taught the energy storage integration classes (CEE 176C & CEE 276C) in the Atmosphere and Energy Program. In 2017, Straubel established Redwood Materials, working on the recycling of lithium-ion batteries and e-waste. Prior to Tesla, Straubel was the CTO and co-founder of Volacom along with Harold Rosen. Volacom worked closely with
Burt Rutan Elbert Leander "Burt" Rutan (; born June 17, 1943) is a retired American aerospace engineer and entrepreneur noted for his originality in designing light, strong, unusual-looking, and energy-efficient air and space craft. He designed the record- ...
at
Scaled Composites Scaled Composites (often called simply Scaled) is an American aerospace company founded by Burt Rutan and currently owned by Northrop Grumman. It is located at the Mojave Air and Space Port in Mojave, California, United States. Founded to develo ...
to design a specialized high-altitude aircraft platform using a novel hydrogen-powered electric power plant. At Volacom, Straubel co-invented and patented a new long-endurance hybrid propulsion concept that was later licensed to
Boeing The Boeing Company () is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, telecommunications equipment, and missiles worldwide. The company also provides leasing and product ...
. In the area of technical expertise, Straubel has consulted with
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
firms
Taproot Ventures A taproot is a large, central, and dominant root from which other roots sprout laterally. Typically a taproot is somewhat straight and very thick, is tapering in shape, and grows directly downward. In some plants, such as the carrot, the taproo ...
and
Kleiner Perkins Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...
, in addition to several other private equity investors, to conduct technical due diligence reviews for many start-ups in the energy and
clean energy Clean may refer to: * Cleaning, the process of removing unwanted substances, such as dirt, infectious agents, and other impurities, from an object or environment * Cleanliness, the state of being clean and free from dirt Arts and media Music Al ...
technologies category. Straubel is on the board of
QuantumScape QuantumScape is an American company that develops solid state lithium metal batteries for electric cars. The company is headquartered in San Jose, California and employs around 400 people. Investors include Bill Gates and Volkswagen. History Q ...
and also consults with
Amory Lovins Amory Bloch Lovins (born November 13, 1947) is an American writer, physicist, and former chairman/chief scientist of the Rocky Mountain Institute. He has written on energy policy and related areas for four decades, and served on the US Nationa ...
at the
Rocky Mountain Institute RMI (Rocky Mountain Institute) is an organization in the United States co-founded by Amory Lovins dedicated to research, publication, consulting, and lecturing in the field of sustainability, with a focus on profitable innovations for energy an ...
. Although he did not originally intend to work in the automobile industry, Straubel has long had a passion for electric vehicles. He built an electric
Porsche 944 The Porsche 944 is a sports car manufactured by German automobile manufacturer Porsche from 1982 until 1991. A front-engine, rear-wheel drive mid-level model based on the 924 platform, the 944 was available in coupé or cabriolet body styles, w ...
that earned the /B world electric vehicle racing record in 2000.


Personal life

On August 3, 2013, Straubel married Boryana Dineva and lived in Woodside, California. In 2015 she gave birth to twins. When Straubel left as CTO at Tesla in July 2019, they moved to Nevada where
Redwood Materials Redwood Materials, Inc. is an American company headquartered in Carson City, Nevada. The company aims to recycle lithium-ion batteries and produce battery materials for electromobility and electrical storage systems. Redwood Materials was reporte ...
was located. On June 19, 2021, Boryana was killed while cycling in a designated bike lane in a rural area when a car crossed a
double yellow line Yellow lines are road markings used in various territories. Single yellow lines Parking restrictions UK & Ireland A single yellow line is a road marking that is present on the side of the carriageway across the British Isles. In the Unite ...
on Old Highway 395 in
Washoe County, Nevada Washoe County () is a county in the U.S. state of Nevada. As of the 2020 census, the population was 486,492, making it Nevada's second-most populous county. Its county seat is Reno. Washoe County is included in the Reno, NV Metropolitan Statist ...
and hit her head-on. The driver was unlicensed. She had worked as a manager in
human resources Human resources (HR) is the set of people who make up the workforce of an organization, business sector, industry, or economy. A narrower concept is human capital, the knowledge and skills which the individuals command. Similar terms include m ...
at Tesla and was a vice president of human resources at the
Wikimedia Foundation The Wikimedia Foundation, Inc., or Wikimedia for short and abbreviated as WMF, is an American 501(c)(3) nonprofit organization headquartered in San Francisco, California and registered as a charitable foundation under local laws. Best kno ...
for one year.


Public recognition

His photograph was taken in July 2006 driving
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...
in the Tesla Roadster at its unveiling in
Santa Monica, California Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...
. ''
Popular Science ''Popular Science'' (also known as ''PopSci'') is an American digital magazine carrying popular science content, which refers to articles for the general reader on science and technology subjects. ''Popular Science'' has won over 58 awards, incl ...
'' magazine featured Straubel in a full-length article in April 2007. In September 2007, Straubel spoke on an energy panel titled "Clean, Secure, and Efficient Energy" at
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
along with former Secretary of State,
George P. Shultz George Pratt Shultz (; December 13, 1920February 6, 2021) was an American economist, businessman, diplomat and statesman. He served in various positions under two different Republican presidents and is one of the only two persons to have held fou ...
, where he emphasized the importance of education about
climate change In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to E ...
, and decreasing the intensity of our current energy production methods. In early 2008, ''Stanford Magazine'' featured Straubel's role in growing the
Stanford Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is considere ...
presence at Tesla. Straubel was honored to keynote the Stanford Alumni EDAY in July 2008. Also in July 2008, Straubel spoke on a transportation panel "Progression Toward EVs" a
Plug In 2008
In 2008, Straubel was named ''Innovator of the Year'' by MIT's Technology Review in their annual TR35 innovators in the world under the age of 35. He spoke at MIT's
Emtech The EmTech (short for "Emerging Technologies") conference, produced by the Massachusetts Institute of Technology's Technology Review magazine, is an annual conference highlighting invention and new developments in engineering and technology. Star ...
conference on a panel on green transportation in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
, MA in September 2008. In March 2012, Straubel spoke at the DESIGN West conference, produced by UBM Electronics, at the McEnery Convention Center in San Jose, CA.


Redwood Materials

Redwood Materials Redwood Materials, Inc. is an American company headquartered in Carson City, Nevada. The company aims to recycle lithium-ion batteries and produce battery materials for electromobility and electrical storage systems. Redwood Materials was reporte ...
is a company established in Nevada by Straubel in 2017, to recycle
lithium-ion A lithium-ion or Li-ion battery is a type of rechargeable battery which uses the reversible reduction of lithium ions to store energy. It is the predominant battery type used in portable consumer electronics and electric vehicles. It also sees ...
automotive battery packs on a large scale. , the company had been operating in
stealth mode In business, stealth mode is a company's temporary state of secretiveness, usually undertaken to avoid alerting competitors to a pending product launch or another business initiative. When an entire company is in stealth mode it may attempt to ...
as the technologies and processes were developed to enable the company to begin operation in the early 2020s. On August 29, 2020, Straubel was interviewed by
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
and revealed additional details: * Redwood Materials is inventing sustainable materials by creating circular supply chains, turning waste into profit and solving the environmental impacts of new products before they happen. * In 2019,
Panasonic formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation, headquartered in Kadoma, Osaka, Kadoma, Osaka P ...
, Tesla's battery partner, began a partnership with Redwood to reclaim the scrap it generates in making battery cells: all of the scrap coming from Panasonic’s side of the Nevada Tesla Gigafactory is now shipped to Redwood. * In 2020, Redwood closed its first fundraising round with $40 million raised from Capricorn Investment Group and
Breakthrough Energy Ventures Breakthrough Energy is the umbrella name of several organizations, founded by Bill Gates in 2015, that aim to accelerate innovation in sustainable energy and in other technologies to reduce greenhouse gas emissions. It invests in a variety of st ...
, an environmental investment fund that includes Amazon.com Inc. founder
Jeff Bezos Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ''né'' Jorgensen; born January 12, 1964) is an American entrepreneur, media proprietor, investor, and commercial astronaut. He is the founder, executive chairman, and former preside ...
and
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
Corp. co-founder
Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...
. * As part of
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
’s continued commitment to The Climate Pledge, a $2 billion venture investment program to back companies building technologies, products and services that will help Amazon and other companies accelerate the path to net-zero carbon, received an investment. Redwood will be able to offer Amazon and other companies sustainable ways to recycle batteries, electronics and other end of life products through environmentally-sound processing and refining technologies that create a sustainable, circular supply chain. Redwood Materials will also help Amazon properly recycle EV and other lithium-ion batteries and e-waste from other parts of Amazon’s businesses and reuse their components. * In July 2021, Redwood Materials had more than 130 employees. * Straubel hopes that within 10 years recycling will bring the price of raw materials for lithium ion batteries down to about half of what it costs to mine virgin material. In June 2021, Redwood announced plans to expand its Carson City, Nevada facility to 550,000 square feet. Plans were also revealed to build another facility at the Tahoe-Reno Industrial Center and to recruit 500 more employees. In July 2021, Redwood raised $775 million from investors and venture firms. Investment management group T. Rowe Price Associates led a Series C round of funding that included
Goldman Sachs Asset Management Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, Hong ...
,
Baillie Gifford Baillie Gifford is an investment management firm which is wholly owned by partners, all of whom work within the firm. It was founded in Edinburgh, Scotland, in 1908 and still has its headquarters in the city. It has corporate offices in New York ...
,
Canada Pension Plan Investment Board The Canada Pension Plan Investment Board (CPPIB; french: Office d'investissement du régime de pensions du Canada), operating as CPP Investments (french: Investissements RPC), is a Canadian Crown corporation established by way of the 1997 ''Cana ...
,
Fidelity Fidelity is the quality of faithfulness or loyalty. Its original meaning regarded duty in a broader sense than the related concept of ''fealty''. Both derive from the Latin word ''fidēlis'', meaning "faithful or loyal". In the City of London f ...
, Valor Equity Partners,
Emerson Collective Emerson Collective is a for-profit corporation focused on education, immigration reform, the environment, media and journalism, and health. Founded by Laurene Powell Jobs, this limited liability company (LLC) uses philanthropy, impact investing, ...
and
Franklin Templeton Franklin Resources, Inc. is an American multinational holding company that, together with its subsidiaries, is referred to as Franklin Templeton; it is a global investment firm founded in New York City in 1947 as Franklin Distributors, Inc. It is ...
. Capricorn’s Technology Impact Fund, Bill Gates’
Breakthrough Energy Ventures Breakthrough Energy is the umbrella name of several organizations, founded by Bill Gates in 2015, that aim to accelerate innovation in sustainable energy and in other technologies to reduce greenhouse gas emissions. It invests in a variety of st ...
and Amazon’s
Climate Pledge Fund The Climate Pledge Fund is a division of Amazon, set up to develop and manage investments in the climate technology space, as part of its Climate Pledge initiative. It is a corporate venture capital fund. History The Climate Pledge Fund makes ...
also returned to invest additional capital.


References


External links


Official JB Straubel website
{{DEFAULTSORT:Straubel, J 1975 births Living people Stanford University alumni Tesla, Inc. people Kleiner Perkins people