J'Aton Couture is a

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

-based couture house, established by Jacob Luppino and Anthony Pittorino in 1995.

History

J'Aton is a renowned fashion house founded by Jacob Luppino and Anthony Pittorino in Ascot Vale, Melbourne. The brand later relocated tospecialising ere it operates a showroom and atelier specialising in the creation of bespoke evening and bridal wear. Both designers draw on their sartorial Italian heritage and employ traditional techniques in the crafting of their unique gowns. Through their commitment to producing high-quality garments and their reputation as skilled designers, J'Aton has been able to establish a loyal and discerning clientele, both nationally and internationallfavourite rand has garnered a reputation for being a favourite among Australia's societal and celebrity elite.

Work

J'Aton Couture has been recipient of many awards, including the 2009 Prix de Marie Claire Awards for Best Eveningwear Designers and numerous Australian Gown of the Year acknowledgments. In addition to private couture requests, the house has created many custom-made evening gowns for local and international red carpets, and editorial assignments. Many high-profile women have worn the label including

Tina Arena Filippina Lydia "Tina" Arena (born 1 November 1967) is an Australian singer-songwriter, musician, musical theatre actress and record producer. She is one of Australia's highest-selling artists and has sold over 10 million records worldwid ...

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and

Dannii Minogue Danielle Jane Minogue () is an Australian singer, television personality, and actress. She initially gained recognition for her appearances on the television show ''Young Talent Time'' (1982–1988) and for her role as Emma Jackson on th ...

Melissa George Melissa George (born 6 August 1976) is an Australian actress and entrepreneur. A former national artistic rollerskating champion and model, George began her acting career playing Angel Parrish in the Australian soap opera Home and Away (1993– ...

Delta Goodrem Delta Lea Goodrem AM (born November 9, 1984) is an Australian singer, songwriter, and actress. Goodrem signed to Sony Music at the age of 15. Her debut album, '' Innocent Eyes'' (2003), topped the ARIA Albums Chart for 29 non-consecutive week ...

Lily Cole Lily Luahana Cole (born 27 December 1987)"Autobiography"
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and Keisha Whitaker. For the 2009

Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...

Ceremony, J'Aton also dressed

Heath Ledger Heath Andrew Ledger (4 April 1979 – 22 January 2008) was an Australian actor and music video director. After playing roles in several Australian television and film productions during the 1990s, Ledger moved to the United States in 1998 to ...

's mother, Sally Bell, for her acceptance of his posthumous Academy Award. Most recently,

Sam Worthington Samuel Henry John Worthington (born 2 August 1976) is an Australian actor. He is best known for playing Jake Sully in ''Avatar'' and its sequel, ''Avatar: The Way of Water''; Marcus Wright in ''Terminator Salvation'', and Perseus in '' Clash o ...

's partner Natalie Mark wore a diamond embellished,

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-inspired gown by the label to the 2010 Academy Awards.

was well known for often wearing J'Aton Couture dresses on shows of

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in 2008, 2009 and 2010. Minogue is also known to wear the dresses on

Australia's Got Talent ''Australia's Got Talent'' is an Australian reality television talent show. The show is based on the ''Got Talent'' series format that originated in the United Kingdom with Simon Cowell. The first six seasons aired on the Seven Network, from 2 ...

Destruction of studio

On 10 December 2008, fire engulfed the labels atelier, above the Greville Street showroom. The resulting damage to the premises and its contents included the destruction of twenty evening gowns estimated to be valued at $300,000. The substantial financial loss and the event of the fire and clean-up itself, forced the designers to delay J'Aton Couture's move to New York. In which they are now currently based out of.

References

{{Reflist

External links

Official Website
Australian companies established in 1995 Clothing brands of Australia Clothing retailers of Australia Australian brands Australian fashion High fashion brands Retail companies established in 1995 Companies based in Sydney