Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * ...

-based branding and

graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscip ...

firm. It is currently led by partners

Tom Geismar Thomas H. Geismar (born July 15, 1931) is an American graphic designer. Biography Thomas H. Geismar was born on July 15, 1931 in Glen Ridge, New Jersey. Geismar studied concurrently at the Rhode Island School of Design and Brown University. ...

and

Sagi Haviv Sagi ( he, שגיא) is an Israeli male given name, of Hebrew origin, meaning ''"great, elevated, sublime"''. People First name * Sagi Muki (born 1992), Israeli judoka * Sagi Hartov (born 1978), Israeli-British cellist * Sagi Strauss (born 1976), ...

About

It was founded in 1957 by the two

Yale Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the worl ...

graduates

Ivan Chermayeff Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York-based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv. About It was founded in 1957 ...

and

as well as

Robert Brownjohn Robert Brownjohn (August 8, 1925 – August 1, 1970) was an American graphic designer known for blending formal graphic design concepts with wit and 1960s pop culture. He is best known for his motion picture title sequences, especially '' From R ...

, a protégé of

László Moholy-Nagy László Moholy-Nagy (; ; born László Weisz; July 20, 1895 – November 24, 1946) was a Hungarian painter and photographer as well as a professor in the Bauhaus school. He was highly influenced by constructivism and a strong advocate of the i ...

and Chermayeff's father, industrial designer

Serge Chermayeff Serge Ivan Chermayeff (born Sergei Ivanovich Issakovich; russian: link=no, Сергей Ива́нович Иссако́вич; 8 October 1900 – 8 May 1996) was a Russian-born British architect, industrial designer, writer, and co-founder of ...

, at the

New Bauhaus Institute of Design (ID) at the Illinois Institute of Technology (Illinois Tech), founded as the New Bauhaus, is a graduate school teaching systemic, human-centered design. History The Institute of Design at Illinois Tech is a school of design ...

in Chicago. Brownjohn, who struggled with

heroin Heroin, also known as diacetylmorphine and diamorphine among other names, is a potent opioid mainly used as a recreational drug for its euphoric effects. Medical grade diamorphine is used as a pure hydrochloride salt. Various white and brown ...

addiction for most of his adult life, left the partnership to join

J. Walter Thompson J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merg ...

's London branch in 1959. The firm has designed logos for such companies as

Pan Am Pan American World Airways, originally founded as Pan American Airways and commonly known as Pan Am, was an American airline that was the principal and largest international air carrier and unofficial overseas flag carrier of the United States ...

Mobil Oil Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999. ...

PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educati ...

Chase Bank JPMorgan Chase Bank, N.A., Trade name, doing business as Chase Bank or often as Chase, is an American national bank headquartered in New York City, that constitutes the retail banking, consumer and commercial bank, commercial banking subsidiar ...

Barneys New York Barneys New York Inc. is an American luxury brand founded in New York City in 1923. It has introduced major designers including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Ermenegildo Zegna to the US market. Barneys ...

The Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of the ...

Xerox Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (having moved from Stamf ...

Smithsonian Institution The Smithsonian Institution ( ), or simply the Smithsonian, is a group of museums and education and research centers, the largest such complex in the world, created by the U.S. government "for the increase and diffusion of knowledge". Founded o ...

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are ...

Cornell University Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to teac ...

National Geographic ''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widely ...

State Farm State Farm Insurance is a large group of mutual insurance companies throughout the United States with corporate headquarters in Bloomington, Illinois. Overview State Farm is the largest property and casualty insurance provider, and the la ...

, and many others. Ivan Chermayeff and Tom Geismar were awarded the

AIGA The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. ...

Medal in 1979. Chermayeff died on December 3, 2017 at the age of 85. Between 1976 and 2005

Steff Geissbuhler Steff is a given name which can be male or female or a shortened form of Stephan or Stephanie Stephanie is a female name that comes from the Greek name Στέφανος (Stephanos) meaning "crown". The male form is Stephen. Forms of Stephanie ...

also joined as a partner. In 2006, designer

became the third partner at the firm. In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv. Designer Mackey Saturday joined the firm as a principal in 2016. In recent years, the firm created identities for Warner Bros. Discovery, Inc.,

Discovery, Inc. Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Chan ...

's online streaming service

Discovery+ Discovery may refer to: * Discovery (observation), observing or finding something unknown * Discovery (fiction), a character's learning something unknown * Discovery (law), a process in courts of law relating to evidence Discovery, The Discover ...

, the United States Olympic & Paralympic Museum, the US Open tennis tournament, the Culinary Institute of America, tech and electric car company Togg, fintech company Network Capital, esports brand Panda Global,

Dick Wolf Richard Anthony Wolf (born December 20, 1946) is an American film and television producer, best known for his ''Law & Order'' franchise. Since 1990, the franchise has included six police/courtroom dramas and four international spinoffs. He is al ...

’s Wolf Entertainment,

Animal Planet Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1, 1996, the network is primarily ...

, Impossible Aerospace,

Hearst Corporation Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan, New York City. Hearst owns newspapers, magazines, telev ...

the Southern Poverty Law Center The Southern Poverty Law Center (SPLC) is an American 501(c)(3) nonprofit legal advocacy organization specializing in civil rights and public interest litigation. Based in Montgomery, Alabama, it is known for its legal cases against white su ...

, The

John D. and Catherine T. MacArthur Foundation The John D. and Catherine T. MacArthur Foundation is a private foundation that makes grants and impact investments to support non-profit organizations in approximately 50 countries around the world. It has an endowment of $7.0 billion and p ...

Conservation International Conservation International (CI) is an American nonprofit environmental organization headquartered in Crystal City, Arlington, Virginia. CI's work focuses on science, policy and partnership with businesses, governments and communities. The organ ...

, the

Women's Tennis Association The Women's Tennis Association (WTA) is the principal organizing body of women's professional tennis. It governs the WTA Tour which is the worldwide professional tennis tour for women and was founded to create a better future for women's tenni ...

, Harvard University Press,

Grupo Imagen Grupo Imagen is a Mexican media conglomerate, part of Grupo Empresarial Ángeles. History Grupo Imagen traces its roots to the foundation of XEDA-AM in June 1936. This station was acquired by José Luis Fernández Soto in 1962, and in the same y ...

TV (Mexico),

L.A. Reid Antonio Marquis "L.A." Reid (born June 7, 1956) is an American record executive, A&R representative, and record producer. He is the founder and served as co-chairman of Hitco Entertainment. He also previously served as the chairman and CEO of Ep ...

's Hitco Entertainment,

Leonard Bernstein Leonard Bernstein ( ; August 25, 1918 – October 14, 1990) was an American conductor, composer, pianist, music educator, author, and humanitarian. Considered to be one of the most important conductors of his time, he was the first America ...

at 100, CourseHero, ClearMotion, Nanotronics, Flatiron Health and other major institutions. The firm is known for the exhibits and environmental art installations it has designed, including the

Ellis Island Ellis Island is a federally owned island in New York Harbor, situated within the U.S. states of New York and New Jersey, that was the busiest immigrant inspection and processing station in the United States. From 1892 to 1954, nearly 12 mill ...

Immigration Museum, the

Statue of Liberty The Statue of Liberty (''Liberty Enlightening the World''; French: ''La Liberté éclairant le monde'') is a colossal neoclassical sculpture on Liberty Island in New York Harbor in New York City, in the United States. The copper statue, a ...

Museum, two

World's Fair A world's fair, also known as a universal exhibition or an expo, is a large international exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specif ...

pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the

Smithsonian National Museum of American History The National Museum of American History: Kenneth E. Behring Center collects, preserves, and displays the heritage of the United States in the areas of social, political, cultural, scientific, and military history. Among the items on display is t ...

Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...

The firm also designed the

Kennedy Center Honors The Kennedy Center Honors are annual honors given to those in the performing arts for their lifetime of contributions to American culture. They have been presented annually since 1978, culminating each December in a gala celebrating five honor ...

medal, and designs motion graphics, such as the titles for the

Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

-winning

documentary series ''

Carrier Carrier may refer to: Entertainment * ''Carrier'' (album), a 2013 album by The Dodos * ''Carrier'' (board game), a South Pacific World War II board game * ''Carrier'' (TV series), a ten-part documentary miniseries that aired on PBS in April 20 ...

'' and in 2009, a motion graphics display for

Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Colu ...

’ annual fundraiser for her Keep a Child Alive Foundation.

Recently Published Books

In 2018 Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored ''Identity: Chermayeff & Geismar & Haviv''. The book was published by Standards Manual (). In 2011 Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored the book ''Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar''. The book was published by Print magazine's book imprint, ().

National Design Award

In October 2014 the National Design Award for Lifetime Achievement was awarded to Tom Geismar and Ivan Chermayeff by the Smithsonian’s

Cooper-Hewitt, National Design Museum Cooper Hewitt, Smithsonian Design Museum is a design museum housed within the Andrew Carnegie Mansion in Manhattan, New York City, along the Upper East Side's Museum Mile. It is one of 19 museums that fall under the wing of the Smithsonian Ins ...

."2014 National Design Award Winners,"
Cooper Hewitt, 2014.

Visual Identities Designed

Mobil_logo.svg, Chermayeff & Geismar logo design for

Mobil Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999. ...

(September 25, 1964) Screen Gems 1999.svg, Chermayeff & Geismar logo design for

Screen Gems Screen Gems is an American brand name used by Sony Pictures' Sony Pictures Entertainment Motion Picture Group, a subsidiary of Japanese multinational conglomerate, Sony Group Corporation. It has served several different purposes for its parent ...

(1965–1974 as a TV studio; since 1999 as a motion picture label) Merck Logo.svg, Chermayeff & Geismar logo design for Merck & Co. (1965-) Seatrain Lines Logo.svg, Chermayeff & Geismar logo design for Seatrain Lines (1966) Natgeologo.svg, Chermayeff & Geismar logo design for

(November 1, 1967-) Xerox logo (1968-2008).svg, Chermayeff & Geismar logo design for

(1968-2008) NBC_logo.svg, Chermayeff & Geismar logo design for

(May 12, 1986 – September 30, 2013) Showtime.svg, Chermayeff & Geismar logo design for Showtime (1997) Smithsonian logo color.svg, Chermayeff & Geismar logo design for

(1999) Chase logo 2007.svg, Chermayeff & Geismar logo design for

(May 9, 2005) State Farm logo.svg, Chermayeff & Geismar logo design for

(2011) RatPac-Dune_Entertainment_logo.svg, Chermayeff & Geismar & Haviv logo design for

RatPac Entertainment RatPac Entertainment (also known as RatPac-Dune Entertainment, a co-financing agreement it was part of) was an American motion picture production company owned by producer-director Brett Ratner. RatPac was founded by Ratner and billionaire James ...

(2013) Harvard univ press.png, Chermayeff & Geismar & Haviv logo design for Harvard University Press (2013) New Beko logo.svg, Chermayeff & Geismar & Haviv logo design for

Beko Beko ( ; stylized as beko) is a Turkish major appliance and consumer electronics brand of Arçelik A.Ş. controlled by Koç Holding. History Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded A ...

(2017) Dominion Energy logo.svg, Chermayeff & Geismar & Haviv logo design for

Dominion Energy Dominion Energy, Inc., commonly referred to as Dominion, is a North American power and energy company headquartered in Richmond, Virginia that supplies electricity in parts of Virginia, North Carolina, and South Carolina and supplies natural gas ...

(2017) 2018 Animal Planet logo.svg, Chermayeff & Geismar & Haviv logo design for

(2018) Usopen-header-logo.svg, U.S. Open Tennis Championships (2018) Discovery Plus logo.svg, Chermayeff & Geismar & Haviv logo design for

(2021) TOGG_logo.svg, logo for Togg electric car and tech company (2022) Warner Bros. Discovery.svg, Chermayeff & Geismar & Haviv logo design for

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with ...

(2022)

External links

Chermayeff & Geismar & Haviv official website

Sources

{{DEFAULTSORT:Chermayeff and Geismar Brand valuation Branding companies of the United States Companies based in New York City Graphic design studios Logo designers American companies established in 1957 1957 establishments in New York (state)