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Isabel Natividad Díaz Ayuso (; born 17 October 1978) is a Spanish politician and journalist serving as the
president of the Community of Madrid The president of the Community of Madrid is the highest-ranking officer of the Autonomous Community of Madrid and the head of the executive branch. The office is currently held by Isabel Díaz Ayuso of the People's Party. Origins and election ...
since 2019. She is the president of the People's Party of Madrid. A member of the People's Party, and the vice-secretary of communication and spokeswoman of the party's Madrilenian branch, she was the regional candidate for president of the Community of Madrid ahead of the
2019 Madrilenian regional election The 2019 Madrilenian regional election was held on Sunday, 26 May 2019, to elect the 11th Assembly of the Community of Madrid. All 132 seats in the Assembly were up for election. The election was held simultaneously with regional elections in ele ...
. Although her party lost the regional elections for the first time since May
1991 File:1991 Events Collage.png, From left, clockwise: Boris Yeltsin, elected as Russia's first president, waves the new flag of Russia after the 1991 Soviet coup d'état attempt, orchestrated by Soviet hardliners; Mount Pinatubo erupts in the Phi ...
, she was later elected president by the
Assembly of Madrid The Assembly of Madrid or Madrid Assembly ( es, Asamblea de Madrid) is the unicameral autonomous legislature of the Autonomous Community of Madrid since the approval of the Madrid Charter of Autonomy in 1983. It is elected every four years duri ...
. Her administration represented several firsts: it was the first time that the region was run by a coalition government—formed by Ayuso's own conservative People's Party (PP) and Citizens—and it was the first time that Vox propped up an autonomous executive in Madrid.


Personal life

Born on 17 October 1978 in Madrid in the Chamberí district, her parents were involved in the trade of medical and orthopaedic goods. She has a degree in journalism from the
Complutense University of Madrid The Complutense University of Madrid ( es, Universidad Complutense de Madrid; UCM, links=no, ''Universidad de Madrid'', ''Universidad Central de Madrid''; la, Universitas Complutensis Matritensis, links=no) is a public research university loc ...
(UCM) and a master's degree in Political Communication and Protocol. Her partner between 2016 and 2020, was the hairdresser Jairo Alonso. During the
COVID-19 pandemic in Spain The COVID-19 pandemic in Spain has resulted in confirmed cases of COVID-19 and deaths. The virus was first confirmed to have spread to Spain on 31 January 2020, when a German tourist tested positive for SARS-CoV-2 in La Gomera, Canary Island ...
, she announced on 16 March 2020 that she had tested positive for the disease. Isabel Ayuso was born Catholic but became irreligious at 9 years old after her grandfather's death. During the COVID-19 pandemic, she returned to the Catholic faith, stressing the importance of seeing people pray for her well-being. She is a co-owner of a property management business she inherited from her father.


Political career

Affiliated to the Popular Party (PP) in 2005, when Pablo Casado was the president of New Generations in Madrid, in 2006, she was hired by Alfredo Prada, Minister of Justice and the Interior of the Government of the
Community of Madrid The Community of Madrid (; es, Comunidad de Madrid ) is one of the seventeen autonomous communities of Spain. It is located in the centre of the Iberian Peninsula, and of the Central Plateau (''Meseta Central''). Its capital and largest munic ...
, for his press department, gaining the confidence of Esperanza Aguirre. Specialized in political communication, she directed the online area of the PP, taking charge of
Cristina Cifuentes María Cristina Cifuentes Cuencas (born 1 July 1964) is a former Spanish politician from the People's Party. She was the President of the Community of Madrid from 24 June 2015 to her 25 April 2018 resignation. From 16 January 2012 to 13 April 2 ...
' digital campaign in 2015. A candidate on the PP list for the 2011 Madrid Assembly elections, she was not elected as a Member of Parliament at the time. She entered the ninth legislature of the regional parliament on 15 July, filling the vacancy caused by Engracia Hidalgo's resignation. She renewed her act as a deputy in the 2015 elections. During the X legislature she served as deputy spokesperson for her group, a position she abandoned along with her status as a deputy when she was appointed vice-counselor of the Presidency and Justice of the regional government. On 11 January 2019, PP president Pablo Casado appointed her to lead the party in the
2019 Madrilenian regional election The 2019 Madrilenian regional election was held on Sunday, 26 May 2019, to elect the 11th Assembly of the Community of Madrid. All 132 seats in the Assembly were up for election. The election was held simultaneously with regional elections in ele ...
. In that election on 26 May, the PP list obtained 22.23% of valid votes and 30 seats, the second most voted list after the
PSOE The Spanish Socialist Workers' Party ( es, Partido Socialista Obrero Español ; PSOE ) is a social-democraticThe PSOE is described as a social-democratic party by numerous sources: * * * * political party in Spain. The PSOE has been in gov ...
, with 27.31% of valid votes and 37 seats.


Presidency of the Community of Madrid

Proposed as a candidate for the Presidency of the Community of Madrid by the President of the
Assembly of Madrid The Assembly of Madrid or Madrid Assembly ( es, Asamblea de Madrid) is the unicameral autonomous legislature of the Autonomous Community of Madrid since the approval of the Madrid Charter of Autonomy in 1983. It is elected every four years duri ...
,
Juan Trinidad ''Juan'' is a given name, the Spanish and Manx versions of ''John''. It is very common in Spain and in other Spanish-speaking communities around the world and in the Philippines, and also (pronounced differently) in the Isle of Man. In Spanish, t ...
, who had previously prevented an investiture session for Ángel Gabilondo by scheduling an investiture session without a candidate in July 2019, Díaz Ayuso was sworn in as President of the regional government on August 14, with 68 votes in favour (corresponding to members of the Popular, Citizens' and Vox parliamentary groups in Madrid) and 64 against (corresponding to members of the Socialist, Más Madrid and United We Can-Madrid en Pie parliamentary groups). In January 2020, she hired
Miguel Ángel Rodríguez Miguel Ángel Rodríguez Echeverría (born 9 January 1940) is a Costa Rican economist, lawyer, businessman and politician who served as President of Costa Rica from 1998 to 2002. He was minister of planning from 1968 to 1970 and minister of ...
as chief of staff. Her vice president, Ignacio Aguado, then explained his disagreement with the decision. Six months after her inauguration as President of the Community of Madrid, the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
reached Spain with special virulence in the Community of Madrid. In accordance with the state of alarm decreed by the
Spanish government gl, Goberno de España eu, Espainiako Gobernua , image = , caption = Logo of the Government of Spain , headerstyle = background-color: #efefef , label1 = Role , data1 = Executive power , label2 = Established , da ...
on 14 March 2020, the government of the Community of Madrid, like the other autonomous communities, took immediate measures equired clarificationsuch as the closure of schools and leisure centres, shows and sports events, retired people's day centres, religious celebrations, the closure of hotels and tourist accommodation, shops considered not to be of basic need and the limitation of travel to those needed to go to work or buy food. It also adopted protection measures in public transport, and tax reductions in the payment of Business Tax (IAE) and Property Tax (IBI) for leisure, hotel and commercial premises, travel agencies and large stores, on the condition that they maintain the jobs until the end of the year. Presential activity was suspended in all Community Citizen Service offices, and remote work was encouraged. In view of the saturation of hospital services, Ayuso's government used the ferial enclosure IFEMA as an emergency hospital, which disposed of 5,500 hospital beds in order to attend all patients. IFEMA hospital was built in record time, less than 2 weeks, and the idea of the emergency hospital gave birth to the future Zendal Hospital, inaugurated a few months later. Hotels in Madrid were also used to look after less sick patients. Ayuso stopped appearing before the Madrid Assembly on 5 March 2020, and the chamber was closed for more than a month. Ayuso was criticised for delivering high-quality FFP2 and FFP3 protective masks to the citizens of the
Community of Madrid The Community of Madrid (; es, Comunidad de Madrid ) is one of the seventeen autonomous communities of Spain. It is located in the centre of the Iberian Peninsula, and of the Central Plateau (''Meseta Central''). Its capital and largest munic ...
for free, which arguably could provoke that these kind of masks became scarce in hospitals – it later was revealed that hospitals were also well supplied with this equipment. In May 2020, during the coronavirus pandemic in Spain, her Director General of Public Health, Yolanda Fuentes, resigned, disagreeing with Ayuso's decision to request the transfer from phase 0 to phase 1 of the confinement, because it was not based on "health criteria", a position Ayuso reportedly took after a meeting with businessmen. Ayuso opposed the request of her coalition partners, Citizens party, for the army to intervene in retirement homes. However, the army did so, against her own criteria, finding corpses and people "in extreme situations and in poor sanitary conditions. In October 2020, Alberto Reyero, the regional minister responsible for nursing homes announced his resignation, wishing "good luck and success in the task that she has ahead" to Díaz Ayuso. He also mentioned that "the unity of the institutions is the most successful way to defeat the virus", criticizing the confrontation between the regional and national administrations. However, six days later, the central government approved the State of Alarm for the Community of Madrid following unsuccessful talks and confrontation between Díaz Ayuso and PM Pedro Sánchez. On 20 October 2020, two health officials of the Ayuso administration (the manager of Primary Attention and the manager of Hospitals) handed in their resignation. On 1 December 2020, Díaz Ayuso inaugurated the
Hospital Isabel Zendal The Hospital de Emergencias Enfermera Isabel Zendal is a public hospital constructed during the COVID-19 pandemic in the Hortaleza district of Madrid, Spain. Having opened its doors in December 2020 after a construction period of only 100 days, i ...
, praised by her government but heavily criticised by the opposition for its cost overruns and its use as an "advertising campaign". After Storm Filomena, the opposition criticised her government performance, accusing it of "lack of anticipation" against the incidences caused by the storm, that seriously damaged some infrastructure and parks in the region as well as trapping many citizens of the region for a whole night on the road, with snow reaching it some points more than 50 centimeters. On 10 March 2021, following an announcement by the
Spanish Socialist Workers' Party The Spanish Socialist Workers' Party ( es, Partido Socialista Obrero Español ; PSOE ) is a social-democraticThe PSOE is described as a social-democratic party by numerous sources: * * * * political party in Spain. The PSOE has been in gove ...
(PSOE) and Citizens (Cs) to bring down the People's Party-led government in the
Region of Murcia The Region of Murcia (, ; es, Región de Murcia ), is an Autonomous communities of Spain, autonomous community of Spain located in the southeastern part of the Iberian Peninsula, on the Mediterranean Sea, Mediterranean coast. The region is in ...
, she announced the breakup of her alliance with Cs in her own region and called a
snap election A snap election is an election that is called earlier than the one that has been scheduled. Generally, a snap election in a parliamentary system (the dissolution of parliament) is called to capitalize on an unusual electoral opportunity or to ...
in the Community of Madrid scheduled for 4 May. However, both the PSOE and
Más Madrid Más Madrid ( en, "More Madrid") is a progressive regional political party in Spain. Its primary strength is located in the city of Madrid. It advocates for participatory democracy and promotes green politics, having cooperated with like-minded ...
preventively filled
motions of no confidence A motion of no confidence, also variously called a vote of no confidence, no-confidence motion, motion of confidence, or vote of confidence, is a statement or vote about whether a person in a position of responsibility like in government or mana ...
in an attempt to thwart Ayuso's move. She approves tax reform in April 2021 to lower the estate and gift tax. Following her party's victory in the May elections, she was able to form a new government of the
People's Party of the Community of Madrid The People's Party of the Community of Madrid ( es, Partido Popular de la Comunidad de Madrid, PP) is the regional branch of the People's Party in the Community of Madrid, as well as one of the historically most powerful organizations within the PP ...
with the external support of Vox, after her former colleagues of Citizens failed to gain a single seat. On 31 August 2021, she announced her intention to contest the leadership of the regional branch of the party, a position left vacant since the resignation of former President
Cristina Cifuentes María Cristina Cifuentes Cuencas (born 1 July 1964) is a former Spanish politician from the People's Party. She was the President of the Community of Madrid from 24 June 2015 to her 25 April 2018 resignation. From 16 January 2012 to 13 April 2 ...
. In February 2022, Spanish media revealed Diaz Ayuso’s People’s Party made repeated attempts to illegally spy on her in the hope of obtaining sensitive information and blackmailing her out of the race to seize control of the Madrid branch of the party. The party’s federal leadership closed in on then-unreleased allegations Ayuso’s brother was involved in € 1.5 M worth of healthcare material purchased by her administration at the height of the COVID-19 pandemic in April 2020 in Spain. When disclosed, she reacted by insisting her brother’s business deals were performed according to law and received no special treatment, whilst publicly accusing her party’s top officials of conspiring against her. The scandal was sealed with the resignation of both PP President Pablo Casado and Deputy President García Egea, Ayuso herself managing to survive relatively unscathed and emboldened in her bid for the party’s leadership in Madrid


Political positions

In April 2019 she claimed the night traffic jams as a "hallmark" of the city of Madrid, lamenting their disappearance with the start-up of
Madrid Central Madrid Central is a low-emission zone located in the center of  Madrid. It was inaugurated on November 30, 2018. There is little industry in the center of the city, and vehicular traffic has been responsible for a significant proportion of emi ...
. Later, in an interview with '' El País'', she clarified that "... I love the nightlife here, I have lived it with intensity. I hate traffic jams: I hate them. I just miss that nightlife and everyone has understood what I meant". Ayuso, who broke in as leader of the PP candidacy with a harsh speech, close to that of José María Aznar,
Esperanza Aguirre Esperanza Aguirre y Gil de Biedma (; born 3 January 1952) is a Spanish politician. As member of the People's Party (PP), she served as President of the Senate between 1999 and 2002 (becoming the first female politician to have held the post), a ...
and Pablo Casado, had declared to be "next to Vox, not in front of it". In the same month of April, when she was already the candidate for the presidency of the Community of Madrid, she proposed that children conceived but not born yet to be counted as members of family units for the purpose of applying for social aid or school places. She did not clarify whether these aids would be maintained in the event that the baby was not born. In February 2020, she considered that the LGBT law of the Community of Madrid approved by her predecessor in office – who also belonged to the People's Party and of which she herself voted in favour – was a consequence of the "tyrannical progressivism" and that, if it were up to her, "some articles would have to be repealed". She joined a chorus of politicians, including Spain's Socialist Prime Minister
Pedro Sánchez Pedro Sánchez Pérez-Castejón (; born 29 February 1972) is a Spanish politician who has been Prime Minister of Spain since June 2018. He has also been Secretary-General of the Spanish Socialist Workers' Party (PSOE) since June 2017, having pr ...
, that repudiated the demand for an apology for colonialism by the President of Mexico,
Andrés Manuel López Obrador Andrés Manuel López Obrador (; born 13 November 1953), also known by his initials AMLO, is a Mexican politician who has been serving as the 65th president of Mexico since 1 December 2018. He previously served as Head of Government of Mex ...
. Ayuso accused the Mexican President of instigating an "indigenism that is the new communism", and later said that indigenous movements across Latin America were promoting "a simplistic revision of Spanish history", the wrecking of "Spain's legacy in the Americas … uch asthe mixing and fusion of cultures that have forged such strong Atlantic links", and that Spain "took Spanish and ... Catholicism, and therefore civilisation and freedom, to the American continent”. She further disagreed with
Pope Francis Pope Francis ( la, Franciscus; it, Francesco; es, link=, Francisco; born Jorge Mario Bergoglio, 17 December 1936) is the head of the Catholic Church. He has been the bishop of Rome and sovereign of the Vatican City State since 13 March 2013. ...
's statement that the Catholic Church should ask forgiveness for its actions in Mexico. Some of her positions and comments have strained relations with her government partners, Ciudadanos, which have led to an early election.


Acknowledgments

In September 2021 Ayuso was awarded the Bruno Leoni Prize in recognition of the policies implemented by the Community of Madrid to contrast the COVID-19 epidemic, avoiding indiscriminate
lockdown A lockdown is a restriction policy for people, community or a country to stay where they are, usually due to specific risks (such as COVID-19) that could possibly harm the people if they move and interact freely. The term is used for a prison ...
s and aiming at preserving
individual freedom Individualism is the moral stance, political philosophy, ideology and social outlook that emphasizes the intrinsic worth of the individual. Individualists promote the exercise of one's goals and desires and to value independence and self-reli ...
s and economic activities. The Prize is awarded by
Istituto Bruno Leoni The Bruno Leoni Institute, named after philosopher and scholar Bruno Leoni, is an Italian libertarian think-tank promoting classical liberal ideas in Italy and in Europe. It was founded in 2003 by three libertarian scholars Carlo Lottieri, Albe ...
, an Italian classical-liberal
think tank A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-governmenta ...
. This was the first instance of a government personality being selected while in office. Previously, the prize had been awarded to personalities such as Nobel laureates Vernon L. Smith and
Mario Vargas Llosa Jorge Mario Pedro Vargas Llosa, 1st Marquess of Vargas Llosa (born 28 March 1936), more commonly known as Mario Vargas Llosa (, ), is a Peruvian novelist, journalist, essayist and former politician, who also holds Spanish citizenship. Vargas Ll ...
, academics ( Richard Pipes and
Deirdre McCloskey Deirdre Nansen McCloskey (born Donald N. McCloskey; September 11, 1942 in Ann Arbor, Michigan) is the distinguished professor of economics, history, english, and communication at the University of Illinois at Chicago (UIC). She is also adjunct pr ...
), and democracy activists ( Leopoldo Lòpez and Canan Arin).


Electoral history


References

{{DEFAULTSORT:Diaz Ayuso, Isabel 1978 births Complutense University of Madrid alumni Conservatism in Spain Living people Spanish Roman Catholics Converts to Roman Catholicism from atheism or agnosticism Politicians from Madrid People's Party (Spain) politicians Presidents of the Community of Madrid Members of the 9th Assembly of Madrid Members of the 10th Assembly of Madrid Members of the People's Parliamentary Group (Assembly of Madrid) Members of the 11th Assembly of Madrid Members of the 12th Assembly of Madrid 21st-century Spanish women politicians Vice-ministers of the Community of Madrid Women presidents of the autonomous communities of Spain