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Is Anyone Up? was an online
pornographic Pornography (often shortened to porn or porno) is the portrayal of Human sexual activity, sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults,
website based on stolen and hacked photos that ceased operation in 2012. It allowed users to submit photographs or videos anonymously, mainly nude, erotic, and sexually explicit images. The site was closely associated with the
metalcore Metalcore (also known as metallic hardcore) is a fusion music genre that combines elements of extreme metal and hardcore punk. As with other styles blending metal and hardcore, such as crust punk and grindcore, metalcore is noted for its use of ...
and
post-hardcore Post-hardcore is a punk rock music genre that maintains the aggression and intensity of hardcore punk but emphasizes a greater degree of creative expression. It was initially inspired by post-punk and noise rock. Like post-punk, the term has been ...
music scene, also featuring and depicting numerous nude photos of musicians of these genres. Is Anyone Up? was subject to great controversy because of the prevalence of revenge porn submissions to the service, many of which were submitted by former romantic partners without consent and with malicious intent. Many of the submitted revenge porn images were obtained as a result of multiple email account hacks. The ongoing incidents resulted in numerous lawsuits and even death threats aimed at
Hunter Moore Hunter Edward Moore (born March 1986) is an American convicted criminal from Sacramento, California. ''Rolling Stone'' called him "the most hated man on the Internet." In 2010, he created the revenge porn website Is Anyone Up? which allowed use ...
, founder and owner of Is Anyone Up?. The website was shut down on April 19, 2012.


History and background

Is Anyone Up? was founded in late 2010. Founder
Hunter Moore Hunter Edward Moore (born March 1986) is an American convicted criminal from Sacramento, California. ''Rolling Stone'' called him "the most hated man on the Internet." In 2010, he created the revenge porn website Is Anyone Up? which allowed use ...
stated that the idea for the site came from a woman who he continually asked to send him suggestive pictures. He then created a blog, hosting nude photographs from anyone, and it eventually became isanyoneup.com. Moore profited off the website by running pornography ads and selling merchandise. For the month of November 2011, the website's revenue was $13,000, its server fees were $8,000, and its page views were over 30 million. Moore reported that he worked 19 hours a day, five days a week, managing the site, and had a team of six working for him, including two age-verification specialists, to ensure that everyone shown was at least 18 years old. Another partner, Sam Boyd, also spent time moderating and filtering requests. Submissions to the website usually followed the same formula, depicting a person's social networking website profile thumbnail (such as their
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
or
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
profile), then showing images of them clothed, before revealing images of their genitalia. In some cases, images showed people engaging in sexual acts such as
masturbation Masturbation is the sexual stimulation of one's own genitals for sexual arousal or other sexual pleasure, usually to the point of orgasm. The stimulation may involve hands, fingers, everyday objects, sex toys such as vibrators, or combinatio ...
. Each submission line then ended with a "reaction image", usually showing a still or
animated gif The Graphics Interchange Format (GIF; or , see pronunciation) is a bitmap In computing, a bitmap is a mapping from some domain (for example, a range of integers) to bits. It is also called a bit array or bitmap index. As a noun, the ...
file of a popular scene or
Internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
as a satirical "reaction" to the images shown. Moore stated that he took legal precautions before uploading images to the site, initially verifying the age of the people whose photographs were submitted through
social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
sites. He sent the IP information of people who submitted photos of underage individuals to a lawyer in Las Vegas, who turned it over to law enforcement. Another category on the site, called "Daily Hate", featured angry reactions from people who had their pictures posted without their consent. On April 19, 2012, Moore sold the website to
James McGibney James McGibney is an American entrepreneur and former Marine. He is the CEO and founder of Las Vegas, Nevada based ViaView, Inc., which owns and operates the web sites BullyVille.com, CheaterVille.com, KarmaVille.com, and DramaVille.com. Educati ...
, who runs Bullyville.com, a site which allows anonymous people to share details about people who have bullied or harassed them. Moore posted an
open letter An open letter is a Letter (message), letter that is intended to be read by a wide audience, or a letter intended for an individual, but that is nonetheless widely distributed intentionally. Open letters usually take the form of a letter (mess ...
to BullyVille.com and on the isanyoneup.com domain explaining his decision.


Controversy

Is Anyone Up? was the subject of much controversy. Many individuals sued Moore or those associated with the Is Anyone Up? domain for the display of their nude images on the website. While some images were self-submitted, others were " revenge porn", which has been described as being "pornographic souvenirs from relationships gone sour". In November 2011, Moore appeared on ''
Anderson Anderson or Andersson may refer to: Companies * Anderson (Carriage), a company that manufactured automobiles from 1907 to 1910 * Anderson Electric, an early 20th-century electric car * Anderson Greenwood, an industrial manufacturer * Anderson Ra ...
'' to discuss Is Anyone Up? while being confronted by two women who had been exposed on the website by an anonymous user. When one of the women criticized Moore for "helping" deceptive people who spread such photographs, he responded: "No one put a gun to your head and made you take these pictures. It's 2011, everything's on the Internet." On August 21, 2012, BullyVille founder
James McGibney James McGibney is an American entrepreneur and former Marine. He is the CEO and founder of Las Vegas, Nevada based ViaView, Inc., which owns and operates the web sites BullyVille.com, CheaterVille.com, KarmaVille.com, and DramaVille.com. Educati ...
posted an open letter to Hunter Moore on the main page of the isanyoneup domain, announcing a class action lawsuit and encouraging people to join in.


Incidents

Floridian rock band
A Day to Remember A Day to Remember (often abbreviated ADTR, and previously known as End of an Era) is an American rock band from Ocala, Florida, founded in 2003 by guitarist Tom Denney and drummer Bobby Scruggs. They are known for their amalgamation of meta ...
refused to play at the 2011 Bamboozle festival, knowing Hunter Moore was in attendance. They demanded that he be removed from the venue because they objected to Moore's site hosting nude images of the band's bassist, Joshua Woodard, weeks beforehand. One morning in August 2011, Moore was attacked and stabbed with a pen by a woman featured on the website. Moore managed to escape with a shoulder wound that required surgery. In December 2011, social networking website
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
reportedly threatened legal action against the website, blocked any linking to the isanyoneup.com domain through its site, and deleting the official "like" page from its database.


FBI investigation

On May 16, 2012, ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the crea ...
'' reported that Moore and Is Anyone Up? were the subject of an investigation by the
FBI The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and its principal Federal law enforcement in the United States, federal law enforcement age ...
, as a large number of the pictures formerly hosted on the site were believed to have been illegally obtained by a hacker known as "Gary Jones". ABC ''
Nightline ''Nightline'' (or ''ABC News Nightline'') is ABC News' late-night television news program broadcast on ABC in the United States with a franchised formula to other networks and stations elsewhere in the world. Created by Roone Arledge, the progra ...
'' revealed that the FBI investigation was started by
Charlotte Laws Charlotte Anne Laws (Born May 11, 1960) is an American author, talk show host, animal rights advocate, anti-revenge porn activist, former Los Angeles politician, and actress (under the stage name Missy Laws). Laws is a former BBC News contribut ...
after a photo of her daughter appeared on the website. In January 2014, Moore and his alleged aide Charles Evens were arrested by the FBI and indicted in a federal district court in California on charges of conspiracy, unauthorized access to a protected computer, and aggravated identity theft. In February 2015, Moore pled guilty to aggravated identity theft and aiding and abetting in the unauthorized access of a computer. On July 2, 2015, Charles Evens pleaded guilty to charges of computer hacking and identity theft, confessing to stealing hundreds of images from women's email accounts and selling them to Moore. U.S. District Judge Dolly M. Gee sentenced Evens to more than two years in jail and a fine of $2000. The same judge sentenced Moore in December 2015 to 2 1/2 years in a federal prison with three years supervision following his release. He also had to undergo a mental health evaluation and pay a $2000 fine.


Popular culture

Previously mentioned Florida based metalcore group A Day to Remember have a song named "Life Lessons Learned The Hard Way" that describes an attack on Moore that was planned, but never carried out. The song also touches on the topic of a suicide that happened due to nude photos of the person were posted on the site, and subsequently spread throughout the internet. German metalcore group
Electric Callboy Electric Callboy (formerly known as Eskimo Callboy) is a German electronicore band formed in Castrop-Rauxel in 2010. They take a more relaxed approach to the genre, and are known for their comedic songs, live shows and videos. History Early r ...
have a single named "Is Anyone Up?" that describes the site's general idea and attributes. Electronic band
Blood on the Dance Floor Blood on the Dance Floor may refer to: *'' Blood on the Dance Floor: HIStory in the Mix'', a 1997 album by Michael Jackson ** "Blood on the Dance Floor" (song), a 1997 song by Michael Jackson from the album *Blood on the Dance Floor (band) Bl ...
released the album
Evolution Evolution is change in the heritable characteristics of biological populations over successive generations. These characteristics are the expressions of genes, which are passed on from parent to offspring during reproduction. Variation ...
in 2012, containing the song "Revenge Porn" which references the site and Hunter Moore in the lyrics. Electropop group
Millionaires A millionaire is an individual whose net worth or wealth is equal to or exceeds one million units of currency. Depending on the currency, a certain level of prestige is associated with being a millionaire. In countries that use the short sc ...
released a remix of the
Ludacris Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, homophonous with 'ludicrous' in American English), is an American rapper, actor, record producer and record executive. Born in Champaign, Illinois, Ludac ...
song "My Chick Bad" titled "My Chick Bad (Remix)" that contained lyrics discussing posting images on Is Anyone Up?. In July 2022, Netflix announced they were releasing a three part documentary series on July 27 about IsAnyoneUp.com titled, ''
The Most Hated Man on the Internet ''The Most Hated Man on the Internet'' is a 2022 American three-part Netflix docuseries that covers the story of Hunter Moore and his website Is Anyone Up?, a pornographic site based on stolen and hacked photos, and the struggle to take the webs ...
'', featuring interviews with victims and law enforcement.


See also

*
Hunter Moore Hunter Edward Moore (born March 1986) is an American convicted criminal from Sacramento, California. ''Rolling Stone'' called him "the most hated man on the Internet." In 2010, he created the revenge porn website Is Anyone Up? which allowed use ...
* Revenge porn * IsAnybodyDown?


References

{{reflist, 2 American erotica and pornography websites Image-sharing websites Internet properties established in 2010 Internet properties disestablished in 2012 Defunct websites Sex crimes in the United States Hacking in the 2010s