The Internet Advertising Bureau UK (IAB UK) is the
industry body for digital advertising in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...
, founded in 1997. It promotes a sustainable future for digital advertising and
best practice
A best practice is a method or technique that has been generally accepted as superior to other known alternatives because it often produces results that are superior to those achieved by other means or because it has become a standard way of doing ...
for advertisers, agencies, and media owners. It is apparently related to the global
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of th ...
.
Chairman
Richard Eyre has been the
Chairman
The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the group ...
of IAB UK since March 2003. In 2013, he was awarded the
Advertising Association's Mackintosh Medal.
In January 2014, he was appointed a
CBE for services to advertising and the media in the
New Years Honours
The New Year Honours is a part of the British honours system, with New Year's Day, 1 January, being marked by naming new members of orders of chivalry and recipients of other official honours. A number of other Commonwealth realms also mark this ...
.
Chief Executive
Jon Mew has been Chief Executive Officer since 5 January 2017.
Activities
Spend & Audience Benchmarking
The IAB UK PwC Digital Adspend study has tracked the growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on
PC for the first time.
The IAB works with UKOM on establishing the industry-approved standard for online audience measurement.
Flagship Events
The IAB holds an annual flagship event, Engage,
in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB's Engage event won an award for In House Event of the Year at the UK Event Awards.
In 2014, Mobile Engage won Corporate Event of the Year at the same awards.
Since 2016, IAB UK has held an annual Leadership Summit bringing together senior industry leaders for discussions.
Training
The IAB also has a training department educating advertisers, publishers, and agency talent on many aspects of digital.
Policy and Regulatory Affairs
The IAB established a regulatory department in 2008 to help members develop best practice guidelines and participate in policy dialogues with the
Government
A government is the system or group of people governing an organized community, generally a state.
In the case of its broad associative definition, government normally consists of legislature, executive, and judiciary. Government i ...
, the
EU, and consumer groups. IAB UK has been instrumental
in co-ordinating the UK ad tech industry's response to the
ICO
is an action-adventure game developed by Japan Studio and Team Ico, and published by Sony Computer Entertainment, released for the PlayStation 2 video game console in 2001 and 2002 in various regions. It was designed and directed by Fumito Ued ...
's ‘Update report into adtech and real time bidding'.
Groups
IAB members participate in specialism groups covering online disciplines; these councils help guide and deliver IAB initiatives. As of 2019, these groups include search, audio, gaming, connected TV, mobile and in-app, video and more.
References
{{reflist
External links
Internet Advertising Bureau UK
Trade associations based in the United Kingdom
Advertising in the United Kingdom
Advertising trade associations