The Institute of Promotional Marketing is a
marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
organization in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
. Originally set up in 1933 as the British Sales Promotion Association, it was known by various names until it was awarded Institute status in 1979 as the Institute of Sales Promotion. In the UK, "
Institute An institute is an organisational body created for a certain purpose. They are often research organisations ( research institutes) created to do research on specific topics, or can also be a professional body. In some countries, institutes ca ...
" is a legally protected term which is only granted to organisations that can demonstrate achievement in areas such as education, development and research. The organisation continued to be known as the ISP until June 2010, when it changed to the Institute of Promotional Marketing.


The IPM provides professional diplomas and certificates, best-practice guidelines and legal and copy clearance advice for the promotional marketing industry in the UK. It also represents the interests of promotional marketing practitioners with regulators, government officials and politicians, both in the UK and in the
European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been ...
. The decision to change the organisation's name from the Institute of Sales Promotion to the Institute of Promotional Marketing was the result of many years' debate. It was eventually decided that the term "sales promotion" was restrictive, because, strictly speaking, it refers to a relatively small number of techniques traditionally used only with the retail environment. While Institute members may still run some promotions that use these sales promotions techniques, the majority of the work they do involves other promotional marketing techniques.

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Institute Of Sales Promotion
Sales promotion Business education Marketing organizations Sales professional associations Sales Promotion