Information design is the practice of presenting information in a way that fosters an efficient and effective understanding of the information. The term has come to be used for a specific area of

graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscip ...

related to displaying information effectively, rather than just attractively or for artistic expression. Information design is closely related to the field of

data visualization Data and information visualization (data viz or info viz) is an interdisciplinary field that deals with the graphic representation of data and information. It is a particularly efficient way of communicating when the data or information is nu ...

and is often taught as part of graphic design courses. The broad applications of information design along with its close connections to other fields of

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design' ...

and communication practices have created some overlap in the definitions of communication design,

, and information architecture. According to Per Mollerup, information design is explanation design. It explains facts of the universe and leads to knowledge and informed action.

History

The term 'information design' emerged as a multidisciplinary area of study in the 1970s. Use of the term is said to have started with graphic designers and it was solidified with the publication of the ''Information Design Journal'' in 1979. Later, the related International Institute for Information Design (IIID) was set up in 1987 and Information Design Association (IDA) established in 1991. In 1982, Edward Tufte produced a book on information design called ''The Visual Display of Quantitative Information''. The term information graphics tends to be used by those primarily concerned with diagramming and display of quantitative information, such as technical communicators and graphic designers. In technical communication, information design refers to creating an information structure for a set of information aimed at specified audiences. It can be practised on different scales. * On a large scale, it implies choosing relevant content and dividing it into separate manuals by audience and purpose. * On a medium scale, it means organizing the content in each manual and making sure that overviews, concepts, examples, references, and definitions are included and that topics follow an organizing principle. * On a small or detailed scale, it includes logical development of topics, emphasis on what's important, clear writing, navigational clues, and even page design, choice of font, and use of white space. There are many similarities between information design and information architecture. The title of information designer is sometimes used by graphic designers who specialize in creating websites. The skillset of the information designer, as the title is applied more globally, is closer to that of the information architect in the U.S. Similar skills for organization and structure are brought to bear in designing web sites and digital media, with additional constraints and functions that earn a designer the title information architect. In

computer science Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to Applied science, practical discipli ...

and

information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of data . and information. IT forms part of information and communications technology (ICT). An information technology syste ...

, 'information design' is sometimes a rough synonym for (but is not necessarily the same discipline as) information architecture, the design of

information system An information system (IS) is a formal, sociotechnical, organizational system designed to collect, process, store, and distribute information. From a sociotechnical perspective, information systems are composed by four components: task, people ...

database In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases ...

s, or data structures. This sense includes data modeling and process analysis.

Early examples

Information design is associated with the age of technology but it does have historical roots. Early instances of modern information design include these effective examples: * William Playfair's line,

bar Bar or BAR may refer to: Food and drink * Bar (establishment), selling alcoholic beverages * Candy bar * Chocolate bar Science and technology * Bar (river morphology), a deposit of sediment * Bar (tropical cyclone), a layer of cloud * Bar ( ...

pie A pie is a baked dish which is usually made of a pastry dough casing that contains a filling of various sweet or savoury ingredients. Sweet pies may be filled with fruit (as in an apple pie), nuts (pecan pie), brown sugar ( sugar pie), sweete ...

, and area charts illustrating England's trade (1786 and 1801) * John Snow's spot maps, which pinpointed the source of a deadly cholera outbreak in 1850s London * Charles Joseph Minard's 1861 diagram depicting Napoleon's Russian campaign of 1812 *

W.E.B. Du Bois William Edward Burghardt Du Bois ( ; February 23, 1868 – August 27, 1963) was an American-Ghanaian sociologist, socialist, historian, and Pan-Africanist civil rights activist. Born in Great Barrington, Massachusetts, Du Bois grew up i ...

's data visualization on the lives of Black Americans for the 1900 World's Fair * Otto Neurath's International Picture Language of the 1930s *

Florence Nightingale Florence Nightingale (; 12 May 1820 – 13 August 1910) was an English social reformer, statistician and the founder of modern nursing. Nightingale came to prominence while serving as a manager and trainer of nurses during the Crimean War ...

's information graphic depicting army mortality rates The Minard diagram shows the losses suffered by Napoleon's army in the 1812-1813 period. Six variables are plotted: the size of the army, its location on a two-dimensional surface (x and y), time, direction of movement, and temperature. This multivariate display on a two-dimensional surface tells a story that can be grasped immediately while identifying the source data to build credibility. Edward Tufte wrote in 1983 that: "It may well be the best statistical graphic ever drawn."

Applications

DALY disability affected life year infographic

Bangalore Outbound Trains Frequency Chart

Information design can be used for broad audiences (such as signs in airports) or specific audiences (such as personalized telephone bills). The resulting work often seeks to improve a user's trust of a product (such as medicine packaging inserts, operational instructions for industrial machinery and information for emergencies). The example of signs also highlights a niche category known as wayfinding. Governments and regulatory authorities have legislated about a number of information design issues, such as the minimum size of type in financial small print, the labelling of ingredients in processed food, and the testing of medicine labelling. Examples of this are the Truth in Lending Act in the USA, which introduced the Schumer box (a concise summary of charges for people applying for a credit card), and the Guideline on the Readability of the Labelling and Package Leaflet of Medicinal Products for Human Use (European Commission, Revision 1, 12 January 2009). Professor Edward Tufte explained that users of information displays are executing particular ''analytical tasks'' such as making comparisons or determining causality. The ''design principle'' of the information graphic should support the analytical task, showing the comparison or causality.

Simplicity

Simplicity is a major concern in information design. The aim is clarity and understanding. Simplification of messages may imply quantitative reduction but is not restricted to that. Sometimes more information means more clarity. Also, simplicity is a highly subjective matter and should always be evaluated with the information user in mind. Simplicity can be easy when following five simple steps when it comes to information design: # Tell the truth, # Get to the point, # Pick the right tool for the job, # Highlight what is important, # Of course, keep it simple. These steps will help an information designer narrow down results, as well as keeping their audience engaged.Duarte, Nancy. Slide:ology: The Art and Science of Creating Great Presentations. Beijing: O'Reilly Media, 2008. Print.

References

External links