HOME

TheInfoList



OR:

Icek Ajzen (born 1942) is a social psychologist and professor emeritus at the
University of Massachusetts Amherst The University of Massachusetts Amherst (UMass Amherst, UMass) is a public research university in Amherst, Massachusetts and the sole public land-grant university in Commonwealth of Massachusetts. Founded in 1863 as an agricultural college, it ...
. He received his doctorate from the University of Illinois at Urbana–Champaign, and is best known for his work, with
Martin Fishbein Martin Fishbein (March 2, 1936 Brooklyn, New York - November 27, 2009 London)Ajzen, I. (2010). Martin Fishbein (1936–2009). American Psychologist, 65(4), 296. https://doi.org/10.1037/a0019275 was a social psychologist, considered influential, an ...
, on the
theory of planned behavior The theory of planned behavior (TPB) is a psychological theory that links beliefs to behavior. The theory maintains that three core components, namely, attitude, subjective norms, and perceived behavioral control, together shape an individual' ...
. Ajzen has been ranked the most influential individual scientist within
social psychology Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the re ...
in terms of cumulative research impact and, in 2013, received the Distinguished Scientist Award from the
Society of Experimental Social Psychology The Society of Experimental Social Psychology (SESP) is a scientific organization of social scientists founded in 1965 with the goal of advancing and communicating theories in social psychology. Its first chairperson was Edwin P. Hollander.Hollande ...
. His research has been influential across diverse fields such as
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, health psychology, and environmental psychology, and has been cited over 280,000 times.Google Scholar
/ref>


References

Social psychologists University of Illinois College of Liberal Arts and Sciences alumni University of Massachusetts Amherst faculty 1942 births Living people {{US-psychologist-stub