IDEA Health & Fitness Association is a membership association for fitness and wellness professionals. The association’s approximately 22,000 members hail from over 80 countries, with most members living and practicing their craft in North America. Members are
personal fitness trainers,
group fitness instructors, body-mind-spirit professionals (
yoga
Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consciou ...
,
Pilates
Pilates (; ) is a type of mind-body exercise developed in the early 20th century by German physical trainer Joseph Pilates, after whom it was named. Pilates called his method "Contrology". It is practiced worldwide, especially in countries suc ...
, etc.), and health club facility owners, managers and fitness program directors.
IDEA turns out 20 print educational vehicles per year—including its flagship magazine ''IDEA Fitness Journal'', and the niche newsletters ''IDEA Trainer Success'' and ''IDEA Fitness Manager''. Additionally, the association offers two free monthly digital information vehicles that reach approximately 70,000 people 24 times per year: ''IDEA Fit Tips & News'' and ''Inner IDEA Body-Mind-Spirit Review''.
IDEA runs four live events and trade shows per year: IDEA World Fitness Convention; Inner IDEA Conference, IDEA Personal Trainer Institute West, and IDEA Personal Trainer Institute East. Cumulatively, an estimated 15,000 people travel to these four conferences from around the globe each year to amass research-based knowledge in their respective fitness and wellness specialty areas.
IDEA is known for its company culture, centering it on the health and happiness of their employees. Forbes recently featured the founders of IDEA in an article titled "Wake up CEOs: You're about to Lose Your Best Employees".
IDEA was founded in 1982 by Kathie Davis and Peter Davis to disseminate education and information to fitness industry professionals. They still serve as the company’s Executive Director and CEO, respectively.
References
{{Reflist
External links
IDEA Health and Fitness AssociationForbes
International professional associations