''ICv2'' is an online

trade magazine A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for t ...

that covers

geek culture The word ''geek'' is a slang term originally used to describe eccentric or non-mainstream people; in current use, the word typically connotes an expert or enthusiast obsessed with a hobby or intellectual pursuit. In the past, it had a general ...

for retailers. ''ICv2s main areas of focus are comic books,

anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...

gaming Gaming may refer to: Games and sports The act of playing games, as in: * Legalized gambling, playing games of chance for money, often referred to in law as "gaming" * Playing a role-playing game, in which players assume fictional roles * Playing ...

, and show business products. The site offers news, reviews, analysis, and sales information for retailers and librarians. ''ICv2'' holds an annual trade conference in conjunction with the

New York Comic Con The New York Comic Con is an annual New York City fan convention dedicated to Western comics, graphic novels, anime, manga, video games, cosplay, toys, movies, and television. It was first held in 2006. History The New York Comic Con is a ...

; the company also periodically publishes ''ICv2 Retailer Guides'' in hard copy format. The site is produced by GCO, LLC, based in

Madison, Wisconsin Madison is the county seat of Dane County and the capital city of the U.S. state of Wisconsin. As of the 2020 census the population was 269,840, making it the second-largest city in Wisconsin by population, after Milwaukee, and the 80th ...

Name

''ICv2'' stands for ''Internal Correspondence'' version 2, named after a trade magazine published in the 1980s-1990s by Capital City Distribution.

History

Capital City Distribution co-founder

Milton Griepp Milton Griepp (born c. 1954) is an American businessman who has spent the bulk of his career involved with American comic books. He was the co-founder and CEO of Capital City Distribution, a distributor of comic books and related material, from ...

published ''Internal Correspondence'', first as a newsletter and then as a magazine, until Capital City was acquired by Diamond Comic Distributors in 1996, retaining rights to the name. He launched ''ICv2'' in January 2001. The ''ICv2 Retailer Guides'' magazines were launched in 2002. In 2011, ''ICv2'' began holding an industry conference on the eve of the

, at the

Jacob K. Javits Convention Center The Jacob K. Javits Convention Center, commonly known as the Javits Center, is a large convention center on Eleventh Avenue between 34th Street and 38th Street in Hell's Kitchen, Manhattan, New York City. It was designed by architect James I ...

. Held annually, the ''ICv2'' event is now known as the "White Paper Happy Hour."MacDonald, Heidi
"NYCC ’15: ICv2 to host White Paper Happy Hour industry event,"
''The Beat'' (September 23, 2015). Griepp (on behalf of ''ICv2'') supervised the 2015

American Anime Awards The American Anime Awards were a series of awards designed to recognize excellence in the release of anime and manga in North America. The first annual American Anime Awards balloting was supervised by Milton Griepp of industry website ICv2. Th ...

balloting.

References

External links

* {{DEFAULTSORT:ICv2 Online magazines published in the United States Professional and trade magazines Magazines established in 2001 Magazines published in Wisconsin Magazines about comics