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''Italiano medio'' (lit. "''Average Italian Man''") is a 2015
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
satirical Satire is a genre of the visual, literary, and performing arts, usually in the form of fiction and less frequently non-fiction, in which vices, follies, abuses, and shortcomings are held up to ridicule, often with the intent of shaming or e ...
comedy film A comedy film is a category of film which emphasizes humor. These films are designed to make the audience laugh through amusement. Films in this style traditionally have a happy ending (black comedy being an exception). Comedy is one of the ol ...
written, directed and starred by
Maccio Capatonda Marcello Macchia (born 2 August 1978) is an Italian comedian, actor, writer and filmmaker. Best known by his stage name Maccio Capatonda, he is also known for his participation in television programs such as ''Mai dire...'' on Italia 1. With E ...
.


Plot

Giulio Verme is a radical environmental activist who demonstrates against the levelling of a local park to make way for a residential area commissioned by tycoon Giancarlo Cartelloni. Giulio was born of TV-addicted parents who had been severely neglecting him throughout childhood and youth, causing him to develop a hatred for TV and everything related to it. Giulio leaves home at a young age and becomes an environmentalist, animalist and
vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...
. During his studies in environmental science, where he graduates with honors, he meets fellow environmentalist Franca and eventually goes to live with her. As the years go by, Giulio becomes increasingly disillusioned with his inability to raise awareness among the people around him, including Franca herself, whom he judges not coherent enough with her own ideals. After Franca leaves to do volunteering for two weeks, Giulio is visited by his schoolmate Alfonzo, now a door-to-door salesman, who tries to cheer Giulio up by administering a pill that temporarily reduces human brain usage to 2%. Under the influence of the drug, Giulio instantly becomes a thoughtless, vulgar, narcissistic womanizer: he cheats on Franca with his neighbor Sharon, then has Alfonzo take him to an exclusive nightclub, where he impersonates former footballer
Ruud Gullit Ruud Gullit (; born Rudi Dil; 1 September 1962) is a Dutch footballer and subsequent manager who played professionally in the 1980s and 1990s as a defender, midfielder or forward. He is widely regarded as one of the greatest players of all t ...
. Giulio later borrows the bouncer's
Hummer Hummer (stylized as HUMMER) is a brand of pickups and SUVs that was first marketed in 1992 when AM General began selling a civilian version of the M998 Humvee. Although discontinued in 2010, Hummer returned as a sub-brand of GMC in 2020. ...
and crashes it into a tree in the very same park he had been trying to save, then he steals an excavator and uses it to further vandalize the park. The next day Giulio wakes up, having regained his consciousness, to the news that his vandalism acts have earned the park great attention by the media and public opinion, thus putting Cartelloni's levelling plans on hold. Giulio surmises that the only way to raise public awareness is through
eco-terrorism Eco-terrorism is an act of violence which is committed in support of environmental causes, against people or property. The United States Federal Bureau of Investigation (FBI) defines eco-terrorism as "...the use or threatened use of violence o ...
. He joins an environmental
NGO A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...
that plans to contaminate the city's water supply with large amounts of waste, so that citizens would understand the value of water. In order to reach the mindset to commit the reckless act, Giulio obtains more pills from Alfonzo, however he becomes addicted to the drug and trapped inside his newfound "average Italian" lifestyle, marrying Sharon and completely overturning his life. Giulio is noticed in this state by the talent scouts of the popular
reality show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
''Master VIP'' and accepts their offer to participate in the competition, eventually working his way up to the finals. Franca returns home and, after learning from Sharon and Alfonzo about the recent events, she takes them with her to the TV studio to attend the ''Master VIP'' finale. ''Master VIP'' finalists are required to break from their past and everyone connected to it, thereby truly becoming
VIP A very important person or personage (VIP or V.I.P.) is a person who is accorded special privileges due to their high social status, influence or importance. The term was not common until sometime after World War 2 by RAF pilots. Examples incl ...
s: Giulio must divorce Sharon and cut ties with Franca and Alfonzo. Initially he complies, until Franca and Alfonzo reveal that he has been acting so recklessly of his own volition: the pills never existed and were a product of Giulio's own imagination to justify his behavior. Giulio briefly comes to his senses, addresses the audience and delivers an incoherent, ranting speech where both his personalities alternately prevail: this impresses Cartelloni, who is a judge in the show and instantly declares Giulio the winner. Giulio hallucinates about his negligent parents and tries to run towards them: he crashes into the camera, faints and falls into a coma. While Giulio is hospitalized, a psychologist explains that his mind is manifesting a
split personality Dissociative identity disorder (DID), better known as multiple personality disorder or multiple personality syndrome, is a mental disorder characterized by the presence of at least two distinct and relatively enduring personality states. The di ...
, due to years of repressing his latent desire to embrace conformity. As Giulio awakens from his coma, he understands the importance of compromise, which is often a necessity to get things done in
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
. He therefore finds a new way to save the park by exploiting his newly gained popularity: with Cartelloni's approval, he launches a new reality show where competitors are tasked with rebuilding the park using gardening tools.


Cast

*
Maccio Capatonda Marcello Macchia (born 2 August 1978) is an Italian comedian, actor, writer and filmmaker. Best known by his stage name Maccio Capatonda, he is also known for his participation in television programs such as ''Mai dire...'' on Italia 1. With E ...
as Giulio Verme / Antonino Verme / Mariottide *
Herbert Ballerina Luigi Luciano (born 7 March 1980, in Campobasso, Italy), better known as Herbert Ballerina, is an Italian radio host and actor. Since January 2011, he has been that radio show co-host of the Lo Zoo di 105 broadcast by Radio 105 Network. Career ...
as Alfonzo Scarabocchi / Filomena Leccamuli / Pino Cammino * Ivo Avido as Pippo / Tamarro / Buttafuori * Lavinia Longhi as Franca Solidale *
Barbara Tabita Barbara Tabita (born 13 February 1975) is an Italian actress, comedian and playwright. Life and career Born in Augusta, Sicily, Tabita studied acting at the drama school of the Teatro Stabile di Catania The Teatro Stabile di Catania (Permanent ...
as Sharon Pacchianotti * Rupert Sciamenna as Giancarlo Cartelloni * Gabriella Franchini as Rita Levati Mocassini * Francesco Sblendorio as Ermanno Calcinacci * Rodolfo D’Andrea as Rodolfo Purtroppi * Adelaide Manselli as Marinella Sgarri *
Nino Frassica Antonino "Nino" Frassica (born 11 December 1950) is an Italian actor, Duke of Gela and television personality. Biography and career Born in Messina, Frassica is mostly known for his deadpan humour, characterized by absurd jokes he described as ...
as The Doctor * Luca Confortini as Manto di neve * Pippo Lorusso as Armando * Raul Cremona as The Illusionist * Paolo Noise as Kevin


References


External links

* {{DEFAULTSORT:Italiano medio 2015 films 2015 comedy films 2010s Italian-language films Italian comedy films