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Italian Peoples Bakery is a
The bakery of established in 1936 when Pasquale Gervasio opened a bakery on Hamilton Avenue in Trenton, New Jersey. The bakery was known for its bread spread and expanded over the years into wholesale distribution for local delis and supermarkets. Pasquale died in 1955. His family continued to operate the bakery until it was eventually purchased by Joseph Guagliardo, an in-law who formerly worked for General Motors. Ownership was later passed to his son, Carmen and grandson, Matthew. In 1956, the bakery was incorporated and moved into automated production. By 1990, the bakery had acquired Frey's Baking Company and New Colonial Bakery as production included sourdough rye.
On August 29, 1969, a major fire broke out in the bakery. The building was completely engulfed in flames also effecting the residents who lived upstairs, which included then owner Joseph Guagliardo, his wife, Phyllis, and son Carmen. According to Carmen, only the terrazzo floor survived the fire.
bakery
A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, donuts, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who ...
and delicatessen
Traditionally, a delicatessen or deli is a retail establishment that sells a selection of fine, exotic, or foreign prepared foods. Delicatessen originated in Germany (original: ) during the 18th century and spread to the United States in the m ...
founded in 1936 and located in the Chambersburg
Chambersburg is a borough in and the county seat of Franklin County, in the South Central region of Pennsylvania, United States. It is in the Cumberland Valley, which is part of the Great Appalachian Valley, and north of Maryland and the Mas ...
neighborhood of Trenton, New Jersey
New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
. The bakery expanded to wholesale distribution of products and now serves parts of Pennsylvania
Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
and New Jersey
New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
.
History
The bakery of established in 1936 when Pasquale Gervasio opened a bakery on Hamilton Avenue in Trenton, New Jersey. The bakery was known for its bread spread and expanded over the years into wholesale distribution for local delis and supermarkets. Pasquale died in 1955. His family continued to operate the bakery until it was eventually purchased by Joseph Guagliardo, an in-law who formerly worked for General Motors. Ownership was later passed to his son, Carmen and grandson, Matthew. In 1956, the bakery was incorporated and moved into automated production. By 1990, the bakery had acquired Frey's Baking Company and New Colonial Bakery as production included sourdough rye.
On August 29, 1969, a major fire broke out in the bakery. The building was completely engulfed in flames also effecting the residents who lived upstairs, which included then owner Joseph Guagliardo, his wife, Phyllis, and son Carmen. According to Carmen, only the terrazzo floor survived the fire.
Current status
The bakery's primary location is on 63 Butler St in Trenton. It supplies multiple restaurants and markets includingHoagie Haven
Hoagie Haven (also known as Haven or The Haven) is an eatery located in Princeton, New Jersey, founded in 1974. In 1976, Emily and George Roussos purchased the restaurant and retained the name Hoagie Haven. The store was repurchased from the Russo ...
. They serve for Thanksgiving
Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden and ...
and can be overloaded. The bakery is considered a cultural establishment for Italians in Trenton. The bakery remained opened during the COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
with a focus on delivery. At the end of March 2020, son of Carmen and part owner, Matthew Guagliardo said "the types of orders drastically change over the last couple of weeks".
In 2016, the bakery became an 80-year family owned business.
References
External links
* {{coord, 40.21269, -74.75134, type:landmark_globe:earth_region:US-NJ, display=title Bakeries of the United States Restaurants in New Jersey Buildings and structures in Trenton, New Jersey Companies based in Trenton, New Jersey Food and drink companies established in 1936 1936 establishments in New Jersey Italian-American culture in New Jersey