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''It's Now or Never'' is a British
gameshow A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, sh ...
, hosted by
Phillip Schofield Phillip Bryan Schofield (born 1 April 1962) is an English television presenter who works for ITV. He is currently the co-presenter of ITV's '' This Morning'' (2002–present) and ''Dancing on Ice'' (2006–2014, 2018–present) alongside Holly ...
that aired on
ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...
, for a period of two episodes.


Episodes

The first episode was broadcast on 22 July 2006, and was notable for featuring a live marriage proposal. The second episode was eventually broadcast on 30 December 2006, which focused on a woman called Louise Holliday, desperate to prove to her closest friend, who has been fighting a serious illness - how much she cares about her.


Cancellation

The series was cancelled after airing only one episode, as a result of poor ratings - 1.7 million saw the programme in its Saturday night
prime time Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...
slot. With low ratings, ITV decided to replace the following week's episode, 29 July 2006, with a repeat of
outtakes An outtake is a portion of a work (usually a film or music recording) that is removed in the editing process and not included in the work's final, publicly released version. In the digital era, significant outtakes have been appended to CD and DV ...
show ''
It'll Be Alright on the Night ''It'll be Alright on the Night'' is a British television bloopers programme screened on ITV and produced by ITV Studios. It was one of the first series created with the specific purpose of showing behind the scenes bloopers from film and TV. ...
''.


See also

*
List of television series canceled after one episode Some television series are canceled after one episode, quickly removed from a broadcast schedule, or had production halted after their premieres. Such immediate cancellations are extremely rare cases and are usually attributed to a combination of ...


External links

*
BBC article on the shows cancellationArticle on the programme from ''The Stage''
2006 British television series debuts 2006 British television series endings ITV (TV network) original programming 2000s British game shows 2000s British television miniseries English-language television shows {{UK-tv-prog-stub