''It's Not What You Know'' (also known as ''Chris Tarrant's It's Not What You Know'') is a

game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...

hosted by

Chris Tarrant Christopher John Tarrant, (born 10 October 1946) is an English broadcaster, television personality and former radio DJ. He presented the ITV (TV network), ITV children's television show ''Tiswas'' from 1974 to 1981, and the game show ''Who Wa ...

, which aired on the British digital TV channel

Challenge Challenge may refer to: * Voter challenging or caging, a method of challenging the registration status of voters * Euphemism for disability * Peremptory challenge, a dismissal of potential jurors from jury duty Places Geography *Challenge, C ...

from 28 April to 6 June 2008.

Gameplay

Phase one

The game is played by a team of two (friends, relatives, etc.). To start, each team is given three games to play, labelled A, B or C. To help them, one celebrity "expert" and their specialist subject from each game is displayed. The players must choose one of the games and, once they have, the other four celebrities and their specialist subjects in the chosen game are revealed. Each game contains 15 questions with each question being specific to one of the celebrity's specialist subject.

Questions and answers

The first question comes up with four possible answers; these answers are shown to all but the specialist celebrity. After the correct answer is displayed (the players' answer are not recorded), the players then decide on which celebrity was "stumped" (got the question incorrect; there were at least four occasions of the specialist celebrity being stumped). Once the players have chosen, their chosen celebrity gets "locked in". After that stage, the celebrities who got the question correct and those were stumped are identified. Following, the players' chosen celebrities are identified; if the celebrity chosen was one of the non-specialist celebrities and were stumped, the players’ jackpot increases to £1,000. If they were the specialist celebrity and were stumped, the players progress up a level with a potential for winning higher amounts of money and the studio changes colour (level 1 is purple, level 2 is yellow, level 3 is blue, level 4 is green and level 5 is left unknown because no couple has reached that point in the game). The players who chosen the stumped specialist celebrity then play for £5,000. Subsequent correct guesses by the players will increase to £10,000, then £15,000, then to the maximum £25,000.

Back to zero

If the players make an incorrect guess (meaning that their chosen celebrity, specialist or non-specialist, got the question right), they lose what they have accumulated so far. They will still be allowed to continue playing at their current prize level, restarting their jackpot from zero. However, if they make an incorrect guess twice in a row, they'll go down a level (unless they are still on the first level).

Passing

If at any point the players are uncertain of correctly guessing a stumped celebrity, they can pass on the question they are on and keep their winnings safe (they are only allowed to pass on a question once, though), but they cannot pass on Question 15 (the last question) because "that would be too easy", stated by Chris Tarrant.

Final phase

The players then get offered between 20% and 50% of how much they had amassed in the game after Question 14. If the players accept the offer, they'll take home with them the amount of money offered and still go on to Question 15, just to see what would have happened. If the players reject the offer, they'll go on to Question 15 and try to make a correct guess. If they select a stumped celebrity, their jackpot goes up by £1,000, £5,000, £10,000, £15,000 or £25,000 (depending on which ever level they were on) and the players take home with them whatever they have banked. If they select a celebrity who answered the question correctly, they'll leave empty-handed.

Celebrity Experts

Johnny Ball Johnny Ball (born Graham Thalben Ball; 23 May 1938) is an English television personality, a populariser of mathematics and the father of BBC Radio 2 DJ Zoe Ball. Early life Ball was born in Bristol and attended Kingswood Primary School on th ...

Michael Buerk Michael Duncan Buerk (born 18 February 1946) is a British journalist and newsreader. He presented BBC News from 1973 to 2002 and has been the host of BBC Radio 4's ''The Moral Maze'' since 1990. He was also the presenter of BBC One's docudrama ...

Garry Bushell Garry Bushell (born 13 May 1955) is an English newspaper columnist, rock music journalist, television presenter, author, musician and political activist. Bushell also sings in the Cockney Oi! bands GBX and the Gonads. He managed the New York Ci ...

Kelly Cates Kelly Cates (née Dalglish) is a Scottish presenter, currently working for Sky Sports, Radio 5 Live, and ESPN. Early life Born in Glasgow, Kelly is the eldest of four children of former Celtic and Liverpool player and manager Sir Kenny Dalg ...

Sarah Cawood Sarah Louise Cawood (born 7 August 1972 in St Pancras, London) is an English broadcaster, best known for presenting the BBC Children's Saturday flagship morning show ''Live & Kicking''. Career Cawood grew up in the Cambridgeshire village of ...

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Dougie Donnelly Douglas Donnelly (born 7 June 1953) is a Scottish television personality best known for presenting sports coverage. Career Donnelly was born in Glasgow, where he began his career with Radio Clyde in the 1970s, presenting the top-rated Mid Morn ...

*Mark Eccleston *

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* Neil Fox *

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*Ian Hyland *

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* Dr Hilary Jones *

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* Rod Liddle *

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*Lawrence McGinty *

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* Brian Moore * Marc Morris *

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* Nicholas Owen *

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* Prof. Colin Pillinger *Ingrid Seward *

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* Brian Turner *

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External links

* {{DEFAULTSORT:It's Not What You Know (Game Show) 2000s British game shows 2008 British television series debuts 2008 British television series endings Television series by ITV Studios Television shows set in London