''It's Not Luck'' (1994) is a business

novel A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. The present English word for a long work of prose fiction derives from the for "new", "news", or "short story of something new", itsel ...

and a sequel to ''

The Goal ''The Goal'' is a management-oriented novel by Eliyahu M. Goldratt, a business consultant known for his theory of constraints, and Jeff Cox, the author of many management-oriented novels. ''The Goal'' was originally published in 1984 and has s ...

''. Set several years after, the plot continues to follow the advancement of the main character, Alex Rogo, through the corporate ranks of large

manufacturer Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a ran ...

, UniCo. Author Dr. Eliyahu M. Goldratt, a business consultant known for his theory of constraints (TOC), continues to teach the reader his thinking processes through the eyes of Alex Rogo as he learns from his mentor, Jonah. In this book, the primary subjects are the resolution of conflict through the evaporating clouds method and the identification of root causes through the effect-cause-effect method.

Synopsis

In this book the main character, Alex, conducts the reader through the essence of some TOC tools and applications, like the Thinking Processes and the TOC solutions for Marketing, Distribution and how to compose the Strategy of a company. Alex Rogo, the new executive vice president of UniCo (which is in need of money), must turn around three newly acquired companies, knowing that if he succeeds, they will be sold off and the new owners will replace him, and if he fails, the companies will be closed - in either case, he will likely be fired. Using what he learned from Jonah, Alex manages to turn the companies around - two are sold, with UniCo keeping one due to it now being so profitable. The book ends with Alex set to become CEO.

Characters

* Alex Rogo - Main character, and executive vice president of UniCo * Stacey Kaufmann and Bob Donovan - Alex's friends from the previous books, and directors of two of the companies * Brandon and Jim - Shareholders in UniCo, they come to respect Alex and his methods
Business books 1994 novels 20th-century Israeli novels Theory of constraints Sequel novels {{1990s-novel-stub