"It's All About You" is a song by Albanian singer

Juliana Pasha Juliana Pasha (born 20 May 1980) is an Albanian singer. In 2010, she won Honorary Citizen Award of Burrel from the mayor of the city. After she went into Eurovision in 2010 she won the first prize in the festival "Kenga Magjike" with the song ca ...

. It was released as a

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

on 17 May 2010 by

EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British Transnational corporation, transnational Conglomerate (company), conglomerate founded in March 1 ...

. The song was composed by

Ardit Gjebrea Ardit Gjebrea (born 7 June 1963) is an Albanian singer, songwriter, producer and television presenter. Life and career Gjebrea began singing at the age of five in Albanian children festivals, and is known for songs like ''"I ëmbël zëri i ...

and written by the latter together with

Pirro Çako Pirro Çako is an Albanian singer and composer. In 1988, he won the Festivali i Këngës as a composer with the song ''E duam lumturinë'' ( en, We love happiness). The song was interpreted by Parashqevi Simaku. He has issued two albums: ''Her� ...

. Musically, it is an English-language uptempo- pop song, which lyrically makes reference to the singer's

Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...

faith honoring the bond between a woman and her

god In monotheism, monotheistic thought, God is usually viewed as the supreme being, creator deity, creator, and principal object of Faith#Religious views, faith.Richard Swinburne, Swinburne, R.G. "God" in Ted Honderich, Honderich, Ted. (ed)''The Ox ...

. The song represented Albania in the

Eurovision Song Contest 2010 The Eurovision Song Contest 2010 was the 55th edition of the Eurovision Song Contest. It took place in Oslo, Norway, following the country's victory at the with the song "Fairytale (Alexander Rybak song), Fairytale" by Alexander Rybak. Organise ...

Oslo Oslo ( , , or ; sma, Oslove) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of ...

, Norway, after Pasha won the pre-selection competition,

Festivali i Këngës Festivali i Këngës (; ), also referred to as simply FiK, is an annual music competition in Albania organised by the national broadcaster Radio Televizioni Shqiptar (RTSH). Broadcast every year since its inauguration in 1962, it has also determ ...

, with the Albanian-language version "Nuk mundem pa ty". It reached the 16th place during the grand final in a field of 25, gathering a total of 62 points. During her blue and violet-themed performance, Pasha was accompanied a

violin The violin, sometimes known as a ''fiddle'', is a wooden chordophone (string instrument) in the violin family. Most violins have a hollow wooden body. It is the smallest and thus highest-pitched instrument (soprano) in the family in regular ...

player and three backing vocalists with the stage being decorated with silver-hanging balls. The accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

premiered on the official

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channel of the

Eurovision Song Contest The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pr ...

on 23 March 2010. A

religion Religion is usually defined as a social- cultural system of designated behaviors and practices, morals, beliefs, worldviews, texts, sanctified places, prophecies, ethics, or organizations, that generally relates humanity to supernatural, ...

-inspired video, it depicts the story of a woman and her relationship with her god. For promotional and supporting purposes, Pasha performed the song live on various occasions, including in

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...

and

Skopje Skopje ( , , ; mk, Скопје ; sq, Shkup) is the capital and largest city of North Macedonia. It is the country's political, cultural, economic, and academic centre. The territory of Skopje has been inhabited since at least 4000 BC; r ...

. Commercially, the song charted within the top twenty five on the Belgium's

Ultratip Ultratop is an organization which generates and publishes the official record charts in Belgium. Ultratop is a non-profit organization, created on the initiative of the Belgian Entertainment Association (BEA), the Belgian member organization of ...

after the contest.

Background and composition

In 2009,

was one of the thirty six contestants selected to compete in the 48th edition of

, Albania's pre-selection competition to select their entry for the

. As part of the competition's rules, the lyrics of the participating entries had to be in the

Albanian language Albanian ( endonym: or ) is an Indo-European language and an independent branch of that family of languages. It is spoken by the Albanians in the Balkans and by the Albanian diaspora, which is generally concentrated in the Americas, Europ ...

. She therefore participated with the Albanian-language version "Nuk mundem pa ty", which was later remastered for the purpose of the singer's Eurovision Song Contest participation. "It's All About You" was composed by

and written by Gjebrea together with

. It is an English-language

uptempo A variety of musical terms are likely to be encountered in printed scores, music reviews, and program notes. Most of the terms are Italian, in accordance with the Italian origins of many European musical conventions. Sometimes, the special mus ...

- pop song, which lyrically makes reference to Pasha's

faith, honoring the bond between a woman and her

. William Lee Adams of

Wiwibloggs Wiwibloggs is a fansite and YouTube channel focusing on the Eurovision Song Contest, launched in 2009. It has a seasonal audience, peaking at 250,000 page views per day during the week of Eurovision in May 2016, based on Google Analytics data. ...

called the song a "dance anthem" with "playful and catchy" lyrics. It was first released in March 2010 and later on 17 May 2010 in the United Kingdom through

Promotion

An accompanying

was uploaded to the official

channel of the Eurovision Song Contest on 23 March 2010. During the video, Pasha wears a white dress to represent purity, and blows flowers and touches trees that magically illuminate to connote that she is ripe for a relationship with the

Lord Lord is an appellation for a person or deity who has authority, control, or power over others, acting as a master, chief, or ruler. The appellation can also denote certain persons who hold a title of the peerage in the United Kingdom, or ar ...

. Within a prominent shot, the singer appears as three separate females in one shot, described by William Lee Adams of

, as an allusion to the

Holy Trinity The Christian doctrine of the Trinity (, from 'threefold') is the central dogma concerning the nature of God in most Christian churches, which defines one God existing in three coequal, coeternal, consubstantial divine persons: God the F ...

. For further promotional purposes, the singer made appearances throughout

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

with numerous live performances, including in

. She also appeared to perform live at the Skopje Fest 2010, Macedonia's pre-selection competition to determine their participant for the

At Eurovision

Festivali i Këngës

The national broadcaster,

Radio Televizioni Shqiptar Radio Televizioni Shqiptar (; en, "Albanian Radio and Television"; mostly called RTSH ) is an Albanian public broadcasting radio and television company. Founded in 1938, it operates several radio and television channels, over a domestic transmi ...

(RTSH), organised the 48th edition of

to determine the

Albania Albania ( ; sq, Shqipëri or ), or , also or . officially the Republic of Albania ( sq, Republika e Shqipërisë), is a country in Southeastern Europe. It is located on the Adriatic and Ionian Seas within the Mediterranean Sea and shares ...

's participant for the

, Norway. Following a submission period, a jury panel internally selected 38 songs to participate in the competition's semi-finals and were announced in November 2009.

qualified for the grand final during the first semi-final on 24 December and ultimately won the competition three days later on 27 December.

Oslo

The 55th edition of the

took place in

, Norway, and consisted of two semi-finals on 25 and 27 May, and the grand final on 29 May 2010. According to the Eurovision rules, each participating country, except the host country and the " Big Five", consisting of , , , and the , were required to qualify from one of the two semi-finals to compete for the grand final, although, the top ten countries from the respective semi-final progress to the grand final. On 7 February 2010, it was announced that Albania would be performing in the second half of the first semi-final of the contest. During the first semi-final, Albania performed twelfth, following and preceding , and qualified for the grand final in sixth place with 76 points, ranking fourth by the jury's 96 points and seventh by the televote of 68 points. At the grand final, the country performed fifteenth, following and preceding . Albania finished in the sixteenth place in a field of twenty five with 62 points, ranking twelfth by the jury's 97 points and seventeenth by the televote of 35 points. Described as modest, Juliana Pasha's show sees her accompanied a violin player, Olen Cesari, and three backing vocalists—Jazz singers Joy, Daisy and Glennis—originally from the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. During her performance, the stage was decorated with silver-hanging balls moving to the song's rhythm, while different purple and white lights were displayed on the

LED screen A LED display is a flat panel display that uses an array of light-emitting diodes as pixels for a video display. Their brightness allows them to be used outdoors where they are visible in the sun for store signs and billboards. In recent ...

s in the background.

Track listing

*Digital download #"It's All About You"3:04

Charts

Release history

Notes

References

{{authority control 2010 singles 2010 songs English-language Albanian songs Eurovision songs of Albania Eurovision songs of 2010 EMI Records singles