"It's All About You" is a song by Albanian singer

Juliana Pasha Juliana Pasha (born 20 May 1980) is an Albanian singer. In 2010, she won Honorary Citizen Award of Burrel from the mayor of the city. After she went into Eurovision in 2010 she won the first prize in the festival "Kenga Magjike" with the song ca ...

. It was released as a

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

on 17 May 2010 by

EMI EMI Group Limited (formerly EMI Group plc until 2007; originally an initialism for Electric and Musical Industries, also referred to as EMI Records or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At t ...

. The song was composed by

Ardit Gjebrea Ardit Gjebrea (born 7 June 1963) is an Albanian television presenter, singer-songwriter and producer. Life and career Gjebrea began singing at the age of five in Albanian children festivals, he was awarded prizes at local competitions for in ...

and written by the latter together with

Pirro Çako Pirro Çako (born 19 November, 1965) is an Albanian singer and composer. In 1988, he won the Festivali i Këngës as a composer with the song ''E duam lumturinë'' (). The song was interpreted by Parashqevi Simaku. He has issued two albums: '' ...

. Musically, it is an

English-language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...

uptempo-

pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...

song, which lyrically makes reference to the singer's

Christian A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...

faith honoring the bond between a woman and her

god In monotheistic belief systems, God is usually viewed as the supreme being, creator, and principal object of faith. In polytheistic belief systems, a god is "a spirit or being believed to have created, or for controlling some part of the un ...

. The song represented Albania in the

Eurovision Song Contest 2010 The Eurovision Song Contest 2010 was the 55th edition of the Eurovision Song Contest. It took place in Oslo, Norway, following the country's victory at the with the song "Fairytale (Alexander Rybak song), Fairytale" by Alexander Rybak. Organise ...

Oslo Oslo ( or ; ) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of 1,064,235 in 2022 ...

, Norway, after Pasha won the pre-selection competition,

Festivali i Këngës (; ), commonly known as and also referred to as simply FiK or Fest, is an annual music competition in Albania organised by the national broadcaster (RTSH). Broadcast every year since its inauguration in 1962, the festival has determined th ...

, with the

Albanian-language Albanian (Endonym and exonym, endonym: , , or ) is an Indo-European languages, Indo-European language and the only surviving representative of the Albanoid, Albanoid branch, which belongs to the Paleo-Balkan languages, Paleo-Balkan group. It ...

version "Nuk mundem pa ty". It reached the 16th place during the grand final in a field of 25, gathering a total of 62 points. During her blue and violet-themed performance, Pasha was accompanied a

violin The violin, sometimes referred to as a fiddle, is a wooden chordophone, and is the smallest, and thus highest-pitched instrument (soprano) in regular use in the violin family. Smaller violin-type instruments exist, including the violino picc ...

player and three backing vocalists with the stage being decorated with silver-hanging balls. The accompanying

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

premiered on the official

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel of the

Eurovision Song Contest The Eurovision Song Contest (), often known simply as Eurovision, is an international Music competition, song competition organised annually by the European Broadcasting Union (EBU) among its members since 1956. Each participating broadcaster ...

on 23 March 2010. A

religion Religion is a range of social system, social-cultural systems, including designated religious behaviour, behaviors and practices, morals, beliefs, worldviews, religious text, texts, sanctified places, prophecies, ethics in religion, ethics, or ...

-inspired video, it depicts the story of a woman and her relationship with her god. For promotional and supporting purposes, Pasha performed the song live on various occasions, including in

Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...

and

Skopje Skopje ( , ; ; , sq-definite, Shkupi) is the capital and largest city of North Macedonia. It lies in the northern part of the country, in the Skopje Basin, Skopje Valley along the Vardar River, and is the political, economic, and cultura ...

. Commercially, the song charted within the top twenty five on the Belgium's

Ultratip Ultratop is an organization which generates and publishes the official record charts in Belgium. Ultratop is a non-profit organization, created in 1995 on the initiative of the Belgian Entertainment Association (BEA), the Belgian member organiza ...

after the contest.

Background and composition

In 2009,

was one of the thirty six contestants selected to compete in the 48th edition of

, Albania's pre-selection competition to select their entry for the

. As part of the competition's rules, the lyrics of the participating entries had to be in the

Albanian language Albanian (Endonym and exonym, endonym: , , or ) is an Indo-European languages, Indo-European language and the only surviving representative of the Albanoid, Albanoid branch, which belongs to the Paleo-Balkan languages, Paleo-Balkan group. It ...

. She therefore participated with the Albanian-language version "Nuk mundem pa ty", which was later remastered for the purpose of the singer's Eurovision Song Contest participation. "It's All About You" was composed by

and written by Gjebrea together with

. It is an

uptempo A variety of musical terms is encountered in printed scores, music reviews, and program notes. Most of the terms are Italian, in accordance with the Italian origins of many European musical conventions. Sometimes, the special musical meanings ...

song, which lyrically makes reference to Pasha's

faith, honoring the bond between a woman and her

. William Lee Adams of

Wiwibloggs Wiwibloggs is a fansite and YouTube channel focusing on the Eurovision Song Contest, launched in 2009 by journalist William Lee Adams. History In April 2015, Wiwibloggs won the Arts & Culture category at the UK Blog Awards. Adams has judged ...

called the song a "dance anthem" with "playful and catchy" lyrics. It was first released in March 2010 and later on 17 May 2010 in the United Kingdom through

Promotion

An accompanying

was uploaded to the official

channel of the Eurovision Song Contest on 23 March 2010. During the video, Pasha wears a white dress to represent purity, and blows flowers and touches trees that magically illuminate to connote that she is ripe for a relationship with the

Lord Lord is an appellation for a person or deity who has authority, control, or power (social and political), power over others, acting as a master, chief, or ruler. The appellation can also denote certain persons who hold a title of the Peerage o ...

. Within a prominent shot, the singer appears as three separate females in one shot, described by William Lee Adams of

, as an allusion to the

Holy Trinity The Trinity (, from 'threefold') is the Christian doctrine concerning the nature of God, which defines one God existing in three, , consubstantial divine persons: God the Father, God the Son (Jesus Christ) and God the Holy Spirit, three ...

. For further promotional purposes, the singer made appearances throughout

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

with numerous live performances, including in

. She also appeared to perform live at the Skopje Fest 2010,

Macedonia Macedonia (, , , ), most commonly refers to: * North Macedonia, a country in southeastern Europe, known until 2019 as the Republic of Macedonia * Macedonia (ancient kingdom), a kingdom in Greek antiquity * Macedonia (Greece), a former administr ...

's pre-selection competition to determine their participant for the

At Eurovision

Festivali i Këngës

The national broadcaster,

Radio Televizioni Shqiptar Radio Televizioni Shqiptar (; ; formerly TVSH , now mostly referred to as RTSH ) is the national public broadcasting company of Albania. Founded in 1938, it operates several radio and television channels, over a domestic transmitter network as we ...

(RTSH), organised the 48th edition of

to determine the

Albania Albania ( ; or ), officially the Republic of Albania (), is a country in Southeast Europe. It is located in the Balkans, on the Adriatic Sea, Adriatic and Ionian Seas within the Mediterranean Sea, and shares land borders with Montenegro to ...

's participant for the

, Norway. Following a submission period, a jury panel internally selected 38 songs to participate in the competition's semi-finals and were announced in November 2009.

qualified for the grand final during the first semi-final on 24 December and ultimately won the competition three days later on 27 December.

Oslo

The 55th edition of the

took place in

, Norway, and consisted of two semi-finals on 25 and 27 May, and the grand final on 29 May 2010. According to the Eurovision rules, each participating country, except the host country and the " Big Five", consisting of , , , and the , were required to qualify from one of the two semi-finals to compete for the grand final, although, the top ten countries from the respective semi-final progress to the grand final. On 7 February 2010, it was announced that Albania would be performing in the second half of the first semi-final of the contest. During the first semi-final, Albania performed twelfth, following and preceding , and qualified for the grand final in sixth place with 76 points, ranking fourth by the jury's 96 points and seventh by the televote of 68 points. At the grand final, the country performed fifteenth, following and preceding . Albania finished in the sixteenth place in a field of twenty five with 62 points, ranking twelfth by the jury's 97 points and seventeenth by the televote of 35 points. Described as modest, Juliana Pasha's show sees her accompanied a violin player, Olen Cesari, and three backing vocalists—Jazz singers Joy, Daisy and Glennis—originally from the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. During her performance, the stage was decorated with silver-hanging balls moving to the song's rhythm, while different purple and white lights were displayed on the

LED screen A LED display is a flat panel display that uses an array of light-emitting diodes (LEDs) as pixels for a video display. Their brightness allows them to be used outdoors where they are visible in the sun for store signs and billboards. In ...

s in the background.

Track listing

*Digital download #"It's All About You"3:04

Charts

Release history

Notes

References

{{authority control 2010 singles 2010 songs English-language Albanian songs Eurovision songs of Albania Eurovision songs of 2010 EMI Records singles