Issuu, Inc. (pronounced "issue") is a Danish-founded American

electronic publishing Electronic publishing (also referred to as publishing, digital publishing, or online publishing) includes the digital publication of e-books, Online magazine, digital magazines, and the development of digital library, digital libraries and catalo ...

platform based in

Palo Alto, California Palo Alto (; Spanish language, Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree kno ...

, United States. Founded in 2004 as a Danish startup, the company moved its headquarters to the United States in 2013.

Purpose

Issuu converts

PDF Portable Document Format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. ...

s into digital publications that can be shared via links or embedded into websites. Users can edit their publications by customizing the design, using templates, or adding links and multimedia to the pages of their documents. Issuu also provides tools for measuring and monetization of content.

History

Issuu was founded in

Copenhagen, Denmark Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

, in 2006 by Michael and Rubyn Bjerg Hansen, Mikkel Jensen, and Martin Ferro-Thomsen. By 2011, Issuu

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...

was used by several

online publication Electronic publishing (also referred to as publishing, digital publishing, or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. It also includes the editi ...

s. In early 2013, the company opened an office in

and appointed CEO Joe Hyrkin, formerly of Reverb, Trinity Ventures, and

Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Man ...

, to helm its

Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...

operations. The company soon moved its headquarters to the Palo Alto location. Upon the move, the founders of Issuu stated that they chose the city as they saw social media and digital distribution partnerships as the key to its growth, rather than focusing mostly on publishing relationships. In 2014, the company released Clip, a tool that allowed readers to take a snapshot of any part of a publication and share that on

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

or through

email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...

Apps

In 2014 Issuu released its iOS app to access Issuu on Apple devices. The app included an offline reading list function that allowed users to read from the Issuu app without being online. The app could also stack publications back to back so that they could be read in succession. Initially, the app was released on Android in January. Previous to the launch of the company's 2014 apps, Apple had rejected an app from Issuu three times during 2009 (before the company expanded into the US). In 2019, Issuu announced the launch of Issuu Promote, an ad integration tool for

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

and

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

, allowing for content to be distributed across multiple social media channels.

Recognition

In 2009, Issuu was named one of ''

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s 50 Best Websites.

References

External links

* {{ebooks Online companies of Denmark File sharing Internet properties established in 2006 Online publishing companies of the United States Companies based in Palo Alto, California Danish companies established in 2006