HOME

TheInfoList



OR:

''Isolezwe'' is a Zulu-language
newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as p ...
launched in 2002 by Independent News & Media. It is published daily in
Durban Durban ( ) ( zu, eThekwini, from meaning 'the port' also called zu, eZibubulungwini for the mountain range that terminates in the area), nicknamed ''Durbs'',Ishani ChettyCity nicknames in SA and across the worldArticle on ''news24.com'' from ...
,
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...
, in the tabloid format. Editor Kiki Ntuli describes their target market as "the modernising Zulu ... meone who may go back home to the rural areas to slaughter a cow to amadlozi he ancestors but is as equally comfortable taking his family out for dinner and a movie in a shopping mall".


History

In June 2004, ''Isolezwe'' launched their online edition; their fellow Independent News & Media publications described it as the first Zulu-language news website. In the five years after its founding, it performed much better than Independent's English-language South African dailies, growing from a circulation of under 30,000 to more than 95,000, according to
Audit Bureau of Circulations An Audit Bureau of Circulations is a private organization that provides industry-agreed standards for media brand measurement of print publications and other media outlets in a given country. The International Federation of Audit Bureaux of Circula ...
figures. Much of their circulation consists of single-copy sales rather than subscriptions. It continued its strong performance in the first quarter of 2010, with a 34% increase in circulation to 104,481, as compared to industry-wide 2.3% drop in sales. Circulation for their Sunday edition, '' Isolezwe ngeSonto'', also reached 71,219. Paper insiders disagreed on the reasons for the growth; editor-in-chief Mbathi credited
human-interest stories In journalism, a human-interest story is a feature story that discusses people or pets in an emotional way. It presents people and their problems, concerns, or achievements in a way that brings about interest, sympathy or motivation in the reader ...
and local news, while joint managing director Brian Porter mentioned editorial content and sports as "vital ingredients".


Language

''Isozwele'' is known for using a more urban form of Zulu, in contrast to its competitor ''Ilanga'', which describes itself as using a "purer form" of the language.


Distribution areas


Distribution figures


Readership figures


See also

*
List of newspapers in South Africa This is a list of newspapers in South Africa. In 2017, there were 22 daily and 25 weekly major urban newspapers in South Africa, mostly published in English or Afrikaans. According to a survey of the South African Audience Research Foundatio ...


References


External links


''Isolezwe'' online edition

SAARF Website
Mass media in Durban Daily newspapers published in South Africa Publications established in 2002 Zulu-language mass media 2002 establishments in South Africa {{SouthAfrica-newspaper-stub