''Ishq Jalebi'' is a 2021 Pakistani

romantic comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typica ...

television series, directed by Syed Wajahat Hussain and written by

Saima Akram Chaudhry Saima Akram Chaudhry ( ur, ) is a Pakistani screenwriter. She is known for her work in Pakistani television serials. Early life Chaudhry was born in the Rahim Yar Khan District, Sadiqabad Tehsil, Punjab Pakistan. She earned her M.A in Mass C ...

for

7th Sky Entertainment 7th Sky Entertainment (or Seventh Sky Entertainment) is a Pakistani television production house. It has produced and aired many television series of various genres on different channels. The house was founded by Abdullah Kadwani & Asad Qureshi ( ...

produced by

Abdullah Kadwani Abdullah Kadwani (Urdu: ) is a Pakistani actor, producer and director. As of 2019, he holds the position of group managing director at Geo Entertainment, a leading television network in Pakistan. He is currently responsible for "Geo Entertain ...

and

Asad Qureshi Asad Qureshi is a British filmmaker who was kidnapped on 26 March 2010 by a militant group called the " Asian Tigers" in Pakistan's Federally Administered Tribal Areas along the Afghanistan border, where he was making a film in North Wazirista ...

. It premiered on 14 April 2021 on

Geo Entertainment ''Geo Entertainment HD'' or Geo Drama is a Pakistani entertainment television channel owned by Geo Television Network was established in May 2002. Its test transmission started on 14 August 2002 on the PAS 10 digital satellite whereas on 1 Octob ...

and aired during

Ramadan , type = islam , longtype = Religious , image = Ramadan montage.jpg , caption=From top, left to right: A crescent moon over Sarıçam, Turkey, marking the beginning of the Islamic month of Ramadan. Ramadan Quran reading in Bandar Torkaman, Iran. ...

and

Eid al-Fitr , nickname = Festival of Breaking the Fast, Lesser Eid, Sweet Eid, Sugar Feast , observedby = Muslims , type = Islamic , longtype = Islamic , significance = Commemoration to mark the end of fasting in Ramadan , dat ...

. It features

Wahaj Ali Wahaj Ali (born 1 December, 1988), is a Pakistani actor and television producer who appears in Urdu television. He established his career through the leading roles of Ahad in ''Bikhray Moti'', Rizwan in ''Ghisi Piti Mohabbat'', Jimmy in ''Dil Na ...

and

Madiha Imam Syeda Madiha Imam ( ur, ) is a Pakistani VJ-turned-actress and television host. She is known for her roles in ''Heer'' (2015) and '' Dhaani'' (2016). She made her film debut with ''Dear Maya'' in 2017.Noor ul Hassan Noor Ul Hassan (in Punjabi and ur, ; born 25 February 1971) is a Pakistani actor, television presenter, television host and compere. He hosted the Ramadan transmission in 2011 and in 2014 for PTV Home. He appeared in acclaimed television seria ...

Qavi Khan Muhammad Qavi Khan ( ur, ) is a Pakistani film and television actor. He has also worked in Radio Pakistan and on stage. Though now largely working in television, he has acted in over 200 films. The Government of Pakistan honoured Khan with the ...

Mehmood Aslam Mehmood Aslam is a Pakistani television and stage actor. He has appeared in classic drama series such as ''Andhera Ujala'', ''Payas'', '' Din'', ''Janjaalpura'' and is commonly known for his role in ongoing comedy series ''Bulbulay''. Some of ...

and many others were also part of the cast. The drama emerged as a huge critical success and was highly appreciated by the audience.

Plot

Muhammad Boota owns a decades old family business of catering. His wish to make both of his sons, Rafaqat and Sadaqat a part of his business, remains unfulfilled as his sons along with their families settle abroad. Disheartened by his sons, Muhammad Boota gives away his family business in the care of his only son in law, Ashiq Hussain and grandson, Basim. Basim, a handsome young man dreams of moving abroad but is quite frustrated and complains about every inconvenience in his life. On the other hand, Bela is a beautiful young girl who has been living with her grandfather after the death of her parents. Being a sensible and hardworking girl, Bela disregards the attitude of her cousin, Basim and the two of them are always arguing with each other. The story takes a turn when everyone finds out about the split in ownership of the family business leading Rafaqat and Sadaqat just to visit Pakistan with their families but they get trapped due to the

COVID-19 pandemic in Pakistan The COVID-19 pandemic in Pakistan is part of the ongoing pandemic of coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 (). The virus was confirmed to have reached Pakistan on 26 February 2020, when two c ...

. What begins as an unusual family reunion slowly escalates into a series of realizations, family bonding and a chance of young love. Amongst this family dramedy, will Basim and Bela realize their true love for each other.

Cast and characters

Soundtrack

The original soundtrack of Ishq Jalebi "Piya Piya Re" was written and sung by Wajhi Farooki. The lines of the song are frequently used during the course of the show. The original soundtrack was released on 14 April 2021. The song along with production is produced by Abdul Kadwani and Asad Qureshi.

Awards and nominations

Lux Style Awards

Fuchsia Magazine Awards

References

External links

Ishq Jalebi on Har Pal Geo

Ishq Jalebi on 7th Sky Entertainment
{{Geo Entertainment Programs Urdu-language television shows Geo TV original programming Pakistani drama television series 2021 Pakistani television series debuts Television shows about the COVID-19 pandemic