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John William Isham (1866 – September 24, 1902) was an American
vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...
impresario who was known for his ''Octoroons'' and ''Oriental America'' shows. These had their roots in traditional
minstrel show The minstrel show, also called minstrelsy, was an American form of racist theatrical entertainment developed in the early 19th century. Each show consisted of comic skits, variety acts, dancing, and music performances that depicted people spe ...
s but included
chorus girl A chorus line is a large group of dancers who together perform synchronized routines, usually in musical theatre. Sometimes, singing is also performed. Chorus line dancers in Broadway musicals and revues have been referred to by slang terms s ...
s, sketches and operas. They were part of the transition to the
American burlesque American burlesque is a genre of variety show derived from elements of Victorian burlesque, music hall and minstrel shows. Burlesque became popular in America in the late 1860s and slowly evolved to feature ribald comedy and female nudity. By th ...
shows of the early 20th century.


Early years

John William Isham was born in
Utica, New York Utica () is a Administrative divisions of New York, city in the Mohawk Valley and the county seat of Oneida County, New York, United States. The List of cities in New York, tenth-most-populous city in New York State, its population was 65,283 ...
in 1866. He had some African-American ancestry but was fair-skinned and often passed for white. When he entered show business he was therefore allowed to assume responsible positions in management and advertising. He worked for the Ryan & Robinson circus in the 1883–84 season in the advertising department. He then worked for the Sells Brothers (1885–86) and Barnum & Bailey (1886–88). Isham was employed as advance man for the ''Creole Burlesque Show'' by
Sam T. Jack Sam T. Jack (31 December 1852 – 1899), a burlesque impresario, was a pioneer of the African-American vaudeville industry in the US with his ''Creole Burlesque Show''. He was also known for staging increasingly risqué shows in Chicago, where youn ...
. The show, which ran from 1890 to 1897, was the first to present beautiful black women as chorus girls in place of the traditional all-male chorus. It has been called the first black burlesque show. It included original songs, sketches and comedy numbers by black artists. Isham played a role of growing importance in the ''Creole Burlesque Show''. In 1893 a writer in the ''
Indianapolis Freeman The ''Indianapolis Freeman'' (1884–1926) was the first illustrated black newspaper in the United States. Founder and owner Louis Howland, who was soon replaced by Edward Elder Cooper, published its first print edition on November 20, 1884. H ...
'' said of Isham that he "has done more for the advancement of the colored race in all America than any other man since the day of its emancipation."


Octoroons

Isham decided to form his own company in 1895. This was the second major show to feature beautiful black chorus girls. It was first called ''Isham's Creole Opera'', then renamed ''The Royal Octoroons'' and then ''Isham's Octoroons'' after Jack threatened to sue Isham over the name. The show was co-owned by Ernest Graff. The original ''Octoroons'' show had sixteen male and seventeen female performers. The ''Octoroons'' kept some of the structure of the traditional minstrel show, but with significant changes. The original show was in three parts, with scenes based on New York City. The first part opened with a chorus, followed by songs performed by the leading soloists, supported by the chorus girls. The second part was a burlesque sketch, a series of specialty acts very loosely woven into a story. The third part had a
cakewalk The cakewalk was a dance developed from the "prize walks" (dance contests with a cake awarded as the prize) held in the mid-19th century, generally at get-togethers on Black Slavery in the United States, slave plantations before and after End ...
jubilee, a military drill and a "chorus march". The show was organized in New York city. Venues included Waldman's Theatre in
Newark, New Jersey Newark ( , ) is the most populous city in the U.S. state of New Jersey and the seat of Essex County and the second largest city within the New York metropolitan area.Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
; Howard's Theatre in
Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...
; the
Brooklyn Music Hall Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, behin ...
in
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, New York; the Corning Opera House in
Corning, New York Corning is a city in Steuben County, New York, United States, on the Chemung River. The population was 10,551 at the 2020 census. It is named for Erastus Corning, an Albany financier and railroad executive who was an investor in the company t ...
; the Park Theatre in
Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
, Indiana; and the Howard Atheneum in New York City. Performers in the original ''Octoroons'' included Madame Mamie Flowers, Fred Piper, Jesse Shipp, Billy Johnson, Mamie Emerson, Bell Davis, Bob Kelly, Tom Brown, Frank Mallory, Edward Mallory,
Tom McIntosh Thomas S. "Tom" McIntosh (February 6, 1927 - July 26, 2017) was an American jazz trombonist, composer, arranger, and conductor. McIntosh was born in Baltimore, Maryland, the eldest of six siblings. He also had an elder half-sibling by his fath ...
, Hattie McIntosh, Shorty May, Ed Ferber and George Hammond. The show was well received. A critic wrote of Tom and Hattie McIntosh that "Both have an intelligent idea of low comedy, and their act is full of new and original humor." ''The Octoroons'' toured for five years until 1900 in the Northeast and Midwest of the US, and continued to run after Isham produced his ''Oriental America'' (1896–1899).


Oriental America

Isham created a larger singing show named ''Oriental America'', which opened at Palmer's Theatre on
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...
, Manhattan, in 1896. It was given good reviews, although it was not a huge commercial success. This was the first show to appear on Broadway with an all-African American cast. A reviewer in the ''Morning Times'' of Washington, D.C., wrote on 9 November 1896, "Scarcely has an audience left the theatre more thoroughly pleased and delighted over a performance than the one which filed out of the Academy of Music last week. The attractions was Isham's ''Oriental America'', presented by a company of sweet singers and talented performers, the cream of the colored race." The reviewer singled out the performances of the soprano Mattie Wilkes, the comedian Billy Eldridge, the tenor Sydney Woodward, vocalists Jesse Shipp and Edward Winn.


Evolution

The three-part format went through various changes over time. The shows now opened with a sketch, which before would have been the afterpiece. They then included star specialties, and ended with performances by the whole cast of popular operas and operettas. The shows were less uplifting and more cynical than the musicals that the Hyers sisters were presenting at the time. ''The Blackville Derby'' is a sketch about horse racing that does not depict upwardly mobile African Americans, but more lazy and cunning characters. In 1897 and 1898 Isham had three companies, two touring in the US and one in Great Britain for a year. Each company opened with a new farce each season. The shows drew good audiences, but in most large cities were not staged in first-run theaters. Audiences in the USA were generally segregated. Some notable numbers were ''The Carnival of Venice'' (1895, operatic extravaganza); ''The Darkville Derby'' (1896), renamed ''The Blackville Derby'' (1897, skit about horse racing); ''Susanna Sampson's Wedding Day'' (1898, comic skit); ''The Ninth Battalion on dress parade, escorted by the Darktown Bandoleers, in a cake walk and jubilee'' (1898, skit); ''The Booking Agency'' (1900, comic sketch). A critic who saw the ''Oriental America'' company perform in
Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a popul ...
, England, wrote of it: By 1900 Isham was struggling against competing shows by Bob Cole and Williams & Walker. He retired from managing the shows. His brother Will Isham attempted to continue the ''Octoroon'' company with an operatic comedy show called ''King Rastus'' (1901–05) that reverted to the earlier tradition of minstrel or "coon" shows. It discarded all the advances that John Isham had introduced.


References


Sources

* * * * * * * * {{DEFAULTSORT:Isham, John William 1866 births American theatre managers and producers 1902 deaths People from Utica, New York 19th-century American businesspeople