Isaac Kola is a
Peru
, image_flag = Flag of Peru.svg
, image_coat = Escudo nacional del Perú.svg
, other_symbol = Great Seal of the State
, other_symbol_type = Seal (emblem), National seal
, national_motto = "Fi ...
vian
soft drink
A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...
. It is a very popular brand of the
Embotelladora Don Jorge S.A.C.
Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima.
History
In 1947 ...
company,
a former bottler of
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
and later
Inca Kola
Inca Kola (also known as "the Golden Kola" in international advertising) is a soft drink that was created in Peru in 1935 by British immigrant Joseph Robinson Lindley. The soda has a sweet, fruity flavor that somewhat resembles its main ingredien ...
products.
History
Isaac Kola was introduced in
Peru
, image_flag = Flag of Peru.svg
, image_coat = Escudo nacional del Perú.svg
, other_symbol = Great Seal of the State
, other_symbol_type = Seal (emblem), National seal
, national_motto = "Fi ...
in 2002 as a rival product to
Inca Kola
Inca Kola (also known as "the Golden Kola" in international advertising) is a soft drink that was created in Peru in 1935 by British immigrant Joseph Robinson Lindley. The soda has a sweet, fruity flavor that somewhat resembles its main ingredien ...
after the take-over of Inca Kola by the Coca-Cola Company.
Description
Isaac Kola is sold in glass and
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence, ...
bottles of and PET bottles of , and .
Product promotions
In September 2010, Embotelladora Don Jorge S.A.C. announced its promotion of the popular
América Televisión
América Televisión is a Peruvian television network, founded in 1958. The network is owned by Plural TV, which is a joint venture of the '' El Comercio'' and ''La República'' daily newspapers. It was the second television channel to be fou ...
show ''
Al Fondo Hay Sitio'' ("There's Room in the Back") on labels of
Perú Cola
Perú Cola is a Peruvian range of soft drinks. Perú Cola is a brand of the Embotelladora Don Jorge S.A.C. company, a former bottler of Coca-Cola and later Inca Kola products. Perú Cola was introduced in Peru in 2002 after the take-over of Inca ...
and Isaac Kola. The labels of Isaac Kola featured colorful caricatures of 14 different characters from the television series on the front of the 500 mL and 1.5 L PET bottles. The larger sizes had groups of characters on the larger size labels. There were 50 different collectible stickers featuring 16 different characters from the show (with similar caricatures used on the front) available on the inside of the peel-off labels—one each on the 500 mL and 1.5 litre bottles. The 2.200 L bottles came with two stickers, and the 3.300 L bottles had three stickers. The promotion officially ended November 15, 2010, but the labels and stickers were available on store shelves after that time. The television commercial for the promotion publicized an interactive website for the promotion.
In January 2011, Embotelladora Don Jorge S.A.C. introduced a second promotion for the television show ''Al Fondo Hay Sitio''. It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caricatures of characters from the television series on 1/2 liter PET bottles of Perú Cola and Isaac Kola. This promotion did not include different collectible labels with different characters as in the first promotion. The label indicated that an album for the stickers could be ordered from a website for the promotion.
See also
*
Inca Kola
Inca Kola (also known as "the Golden Kola" in international advertising) is a soft drink that was created in Peru in 1935 by British immigrant Joseph Robinson Lindley. The soda has a sweet, fruity flavor that somewhat resembles its main ingredien ...
- direct competitive brand
*
List of soft drinks by country
This is a list of soft drinks in order of the brand's country of origin. A soft drink is a beverage that typically contains water (often carbonated water), a sweetener and a flavoring agent. The sweetener may be sugar, high-fructose cor ...
*
Oro
Oro or ORO, meaning gold in Spanish and Italian, may refer to:
Music and dance
* Oro (dance), a Balkan circle dance
* Oro (eagle dance), an eagle dance from Montenegro and Herzegovina
* "Oro" (song), the Serbian entry in the 2008 Eurovision S ...
- direct competitive brand
*
Triple Kola
This is a list of soft drinks in order of the brand's country of origin. A soft drink is a beverage that typically contains water (often carbonated water), a sweetener and a flavoring agent. The sweetener may be sugar, high-fructose co ...
- direct competitive brand
*
Viva
Viva may refer to:
Companies and organisations
* Viva (network operator), a Dominican mobile network operator
* Viva Air, a Spanish airline taken over by flag carrier Iberia
* Viva Air Dominicana
* VIVA Bahrain, a telecommunication company
* ...
- direct competitive brand
*
Perú Cola
Perú Cola is a Peruvian range of soft drinks. Perú Cola is a brand of the Embotelladora Don Jorge S.A.C. company, a former bottler of Coca-Cola and later Inca Kola products. Perú Cola was introduced in Peru in 2002 after the take-over of Inca ...
- sister brand marketed alongside Isaac Kola
References
External links
*
Official website of Don Jorge S.A.C.
{{colas
Peruvian drinks
Don Jorge brands