IsRealli'

is the official blog of the State of Israel and the first official blog to ever be started by a government.Israel goes on the virtual offensive
Salon.com, by Gregory Levey, March 23, 2007. Originally called Israel Video Blog, the site was launched on February 16, 2006 by the Consulate General of Israel in New York.
''Ynet'', February 24, 2007. In October 2006, the blog was relaunched as isRealli, with the tagline, “The New Blog of Israel.” This was the first initiative by the Israeli Consulate in New York City in

Public Diplomacy In international relations, public diplomacy or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influen ...

2.0. Following the success of isRealli, the Consulate launched a series of new media projects including a MySpace page,Israel seeks friends through MySpace page
by Bobbie Johnson, ''The Guardian'', March 23, 2007. YouTube site,Meet David Saranga, the man whose campaigns are rebranding Israel
by David Russell, ''The Jewish Chronicle'', May 22, 2008. political blog, and Twitter press conference,The Toughest Q’s Answered in the Briefest Tweets
by Noam Cohen, ''New York Times'', January 3, 2009. which was widely reported by news media around the world. isRealli is maintained on a daily basis by the media and public affairs team at the Consulate General of Israel in New York.

Title

isRealli is a play on the words “Israel” and “Really.” The blog showcases stories of a non-political nature, and aims to highlight the issues that don’t always get covered in major news outlets across the world.

Topics

isRealli covers the latest news in Israeli culture, with topics including: Advertising & Media, Art & Cinema, Business & Finance, Celebrities, Environment, Face to Face, Food & Drink, Humor, Lifestyle, Music, Pop Culture, Religion, Sciences, Sports, Technology, Television, and Tourism.

Demographic

isRealli attracts users from more than 150 countries from across the globe, including

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

, United Kingdom, Iran, Canada, Germany, India, Turkey, Egypt, Malaysia, and many more.

References

{{Reflist Israeli political websites Government of Israel