Irish Spring is an American brand of

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that the

Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health car ...

company has marketed since 1970.

History

Irish Spring was launched in Germany in 1970 and in the US in 1972. Up until 1990, Irish Spring soap bars only came in one scent (known internally as "

Ulster Ulster (; ga, Ulaidh or ''Cúige Uladh'' ; sco, label= Ulster Scots, Ulstèr or ''Ulster'') is one of the four traditional Irish provinces. It is made up of nine counties: six of these constitute Northern Ireland (a part of the United King ...

Fragrance"), but the Colgate company has since branched out into several niche varieties and scents. Irish Spring deodorants and shaving products were manufactured until the 1980s. In 2007, Irish Spring

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was introduced. In addition, in 2011, Irish Spring deodorant was reintroduced as part of Colgate-Palmolive's

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brand of products. In 1986, the soap changed its formula, included a different scent, and added skin conditioners.

Variants

Irish Spring currently has ten variants: *Original Clean *Moisture Blast *Active Scrub *5 in 1 *Charcoal Refresh *Aloe Mist *Ultimate Wake Up *Black Mint *Sage & Cedar *Mountain Chill Irish Spring also has 3 natural variants: *Relaxing Sandalwood & Hemp *Exfoliating Salt & White Birch *Hydrating Eucalyptus & Mint

Television advertisements

Television advertisements for the product have usually been set in an Irish village or a forest. The product had one of the most famous slogans of the past few decades, uttered by a showering woman uttering the phrase, "Manly, yes, but I like it too", to describe its crossover appeal to both women and men. Other oft-used slogans included: "Fresh and clean as a whistle" (in which a

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was heard after "fresh" and before "clean as a whistle"), "All the freshness of

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

Bottled", "Clean a man up right", "The Irish Never Quit", and "Smell like you're worth exploring". Most currently, the tagline is: "Add a little Irish to your Game". The television advertisements also featured people singing while bathing in the soap, sometimes in public and fully clothed, and a man carving off the side of the soap with a knife to reveal the soap's striped cross-section. Irish Spring is also a sponsoring partner of '' The Onion'', a satirical newspaper-styled website. The 2009 campaign focused on Irish Spring Body Wash, with the tagline: "All the freshness of Ireland bottled". They have a website (GetIrishNow.com) where the user can learn how to be more charming, download ringtones, get a free T-shirt & body wash giveaways, and learn more about their products. The 2015 advertising campaign supported the new Irish Spring body wash and bar soap, Signature for Men. The TV spots, which ran from January to March 2015, featured an Irish actor providing dialogue over scenes in which men typically get dirty. The campaign utilized the slogan: "Clean a Man Up Right". In 2017,

Jenna Marbles Jenna Nicole Mourey (born September 15, 1986), better known as Jenna Marbles, is an American former YouTuber. Over the span of ten years, her YouTube channel has accumulated approximately 1.7 billion video views and over 20 million subscribers. ...

, a well-known

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

r, advertised Irish Spring as the favorite soap of her dog, Kermit. In 2018, Marbles made a bed out of Irish Spring products for Kermit as a birthday present. The company sponsored neither video. Irish Spring took the opportunity to gain publicity in 2019, when they sent Kermit soap and some swag, including a beach towel with his face on it, as a birthday present. Jenna posted about the gift on her

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story.

References

External links

* {{Colgate-Palmolive Soap brands Colgate-Palmolive brands Products introduced in 1970