Ira Trivedi
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Ira Trivedi is an Indian author, columnist, and
yoga Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consciou ...
teacher. She writes both fiction and nonfiction, often on issues related to women and gender in India. Her works include ''India in Love: Marriage and Sexuality in the 21st Century'', ''What Would You Do to Save the World?'', ''The Great Indian Love Story'', and ''There's No Love on Wall Street''.


Early life and education

Trivedi was born in
Lucknow Lucknow (, ) is the capital and the largest city of the Indian state of Uttar Pradesh and it is also the second largest urban agglomeration in Uttar Pradesh. Lucknow is the administrative headquarters of the eponymous district and division ...
, India. Her grandmother is author
Kranti Trivedi Kranti Trivedi (28 September 1930 – 26 October 2009) was one of the most prolific Hindi language writers of the 20th century. Biography Smt. Kranti Trivedi was born on 28 September 1930 in Raipur (Chhattisgarh), in the family of Ravishank ...
. Trivedi began practising yoga while she was a student at
Wellesley College Wellesley College is a private women's liberal arts college in Wellesley, Massachusetts, United States. Founded in 1870 by Henry and Pauline Durant as a female seminary, it is a member of the original Seven Sisters Colleges, an unofficial g ...
. Trivedi graduated from Wellesley College in 2006 with a degree in economics. She has an MBA from
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
. She completed Acharya training from the Sivananda Yoga Vedanta Centre.


Career

Based on her experience with the
Miss India Miss India may refer to: * Femina Miss India, the most prestigious and oldest surviving national beauty pageant in India that started in 1964. It sends its winner to Miss World. * Miss Diva, the national beauty pageant that sends its winners to Miss ...
beauty pageant, Trivedi wrote her debut fiction novel, ''What Would You Do To Save the World?: Confessions of a Could-Have-Been Beauty Queen'', at age 19, which was described by a ''
Deccan Herald ''Deccan Herald'' is an Indian English language daily newspaper published from the Indian state of Karnataka. It was founded by K. N. Guruswamy, a liquor businessman from Ballari and was launched on 17 June 1948. It is published by The Printe ...
'' book review as "An entertaining first novel which reveals the dust behind the diamonds, the tears behind the plastic smiles, and dishes the dirt on what really goes on behind the scenes of a beauty pageant." ''The Great Indian Love Story'' was published in 2009, and described in ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
'' as "set in modern-day India where materialistic pleasures rule over emotions," and "a concoction of love, sex, revenge, friendship, power and crime." She later worked to develop the novel into a film. Her 2011 fiction novel, ''There’s No Love On Wall Street'', featured investment bankers, and Ahmed Faiyaz writes in a review for the ''Deccan Herald'', "Ira tells it like it is with this one. It’s for those who want to take off the rose-tinted glasses and see the things as they are, without the pretense and floss that comes with it." In a review for ''DNA'', Jayeeta Mazumder writes the protagonist "remains a confused 'Indian' who hates her 'Indianness', is a sucker for the high life and her final redemption through writing is almost forced. But the microscopic look at banking is severely convincing." In 2014, Trivedi wrote an essay titled "Love Me Do," published in ''
Outlook Outlook or The Outlook may refer to: Computing * Microsoft Outlook, an e-mail and personal information management software product from Microsoft * Outlook.com, a web mail service from Microsoft * Outlook on the web, a suite of web applications ...
'', that according to ''
Firstpost ''Firstpost'' is an Indian online news and media website. The site is a part of the Network 18 media conglomerate owned by Reliance Industries, which also runs CNN-News18 and CNBC-TV18. The ''Network 18'' group was originally owned by Raghav ...
'', claimed "India is in the throes of a major sexual revolution." It was part of the beginning of her nonfiction book, ''India in Love: Marriage and Sexuality in the 21st century'', for which she was traveling and conducting interviews. According to Gargi Gupta of ''
DNA India ''Zee Media Corporation Limited'' (abbreviated as ZMCL; formerly Zee News Limited) is the news broadcasting company of the Essel Group which is controlled by Subhash Chandra. The company is engaged mainly in the business of broadcasting of news ...
'', Trivedi spoke "to students in schools and colleges across India, couples – married, on the verge of it, living in, or of the same sex – their parents and guardians, marriage counsellors, astrologers, divorce lawyers and moral vigilantes to give a comprehensive picture of this revolution that's lifting the veil on many centuries of repression." Sumana Mukherjee wrote for ''
Mint MiNT is Now TOS (MiNT) is a free software alternative operating system kernel for the Atari ST system and its successors. It is a multi-tasking alternative to TOS and MagiC. Together with the free system components fVDI device drivers, XaAES g ...
'' that after the
2012 Delhi gang rape and murder The 2012 Delhi gang rape and murder, commonly known as the Nirbhaya case, involved a rape and fatal assault that occurred on 16 December 2012 in Munirka, a neighbourhood in South West Delhi. The incident took place when Jyoti Singh, a 22-year ...
, the book, "the first home-grown pop-sociological take on the "sexual revolution" — was a matter of time." During her book launch in Chennai, Trivedi stated, "When I saw the outrage after the Delhi gang rape, I knew we were heading somewhere. There were hundreds of people, young women protesting on the streets, there were fathers taking their daughters to protests. The increase in the number of such cases after that is only a symptom of things coming out of the closet." In 2016, she published a book of short stories, titled '' Gumrah: 11 Short Teen Crime Stories'', based on the television series '' Gumrah: End of Innocence'', and in 2017 published the novel ''Nikhil and Riya''. In 2017, she published ''The 10 Minute Yoga Solution'', described by
IANS Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. Their main offices are located in Noida, Uttar Pradesh. The ser ...
as "an apt manual for all those who are yet to foray in to the vedic practice" and "equally significant for practitioners". She co-authored the book ''The Desi Guide to Dating'' with Sachin Bhatia, which was released in 2019. Amrita Paul of ''
SheThePeople.TV ''SheThePeople.TV'' is an Indian digital media website that focuses on women related news and entertainment in video format, though "The Women's Channel" has a large amount of text based content as well. It was launched in 2015 by an Indian journ ...
'' wrote the book "addresses the often misogynist outlook the society holds when it comes to women dating vs men and gives a balanced perspective on dating." In 2020, she released ''Om the Yoga Dog'', a book for children described by ''
The Indian Express ''The Indian Express'' is an English-language Indian daily newspaper founded in 1932. It is published in Mumbai by the Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, the group was split betw ...
'' as "a fun and interesting way to get kids to practice yoga," and by Soma Basu of ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
'' as "a simple stepwise guide to children on Yoga, with easy asanas and beneficial breathing techniques." She is the founder of Namami Yoga, a non-profit organisation, the mobile app Ira Yoga Wellness, and Yog Love, an online yoga studio. She has written for ''The Hindu'', ''Deccan Chronicle'', ''The Telegraph'', the ''Times of India'', and ''Outlook''. Trivedi speaks often on issues of gender, women and youth.


Works

* ''What Would You Do To Save the World'' (2006,
Penguin Books Penguin Books is a British publishing, publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers The Bodley Head, only becoming a separate company the following year.BBC World News
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See also

*
List of Indian writers This is a list of notable writers who come from India or have Indian nationality. Names are sorted according to surname. A B C D F G H I J K L M N P Q R S T U V W Y ...


References


External links

*
India in love
(Saturday Extra with Geraldine Doogue interview,
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, 13 June 2015) {{DEFAULTSORT:Trivedi, Ira Columbia Business School alumni Living people Wellesley College alumni Women writers from Uttar Pradesh Writers from Lucknow BBC 100 Women 1984 births Indian women columnists 21st-century Indian writers 21st-century Indian women writers Indian novelists Indian yoga teachers