Ipso was a drop-style

sweet Sweetness is a basic taste most commonly perceived when eating foods rich in sugars. Sweet tastes are generally regarded as pleasurable. In addition to sugars like sucrose, many other chemical compounds are sweet, including aldehydes, ketone ...

manufactured by Nicholas International Ltd. and sold in

Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It i ...

and the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

during the 1970s through 1980s. Ipso sweets were similar to

Tic Tac Tic Tac (stylized as "tic tac") is a brand of small, hard mint manufactured by the Italian company Ferrero. They were first produced in 1969 and are now available in a variety of flavours in over 100 countries. Tic Tacs are usually sold in sma ...

and were produced in four flavours, strawberry, lemon, orange, and mint. The packaging was designed to resemble interlocking toy plastic building bricks like Lego, allowing the boxes to be stacked or connected. The boxes came in four colours reflecting the flavour of the candy inside: red for strawberry, green for lemon, orange for orange, and blue for mint. The advertising campaign, "Ipso Calypso", featured a man eating the sweets and daydreaming about

West Indian A West Indian is a native or inhabitant of the West Indies (the Antilles and the Lucayan Archipelago). For more than 100 years the words ''West Indian'' specifically described natives of the West Indies, but by 1661 Europeans had begun to use it ...

and

Jamaica Jamaica (; ) is an island country situated in the Caribbean Sea. Spanning in area, it is the third-largest island of the Greater Antilles and the Caribbean (after Cuba and Hispaniola). Jamaica lies about south of Cuba, and west of His ...

n dancers on a train platform. A woman interrupted the man's daydream to warn him that he would miss his train. The tagline for the sweets was "A little refreshment will take you a long way".

References

{{Reflist, refs= {{YouTube, id=q4Tww7bcIWQ, title="Ipso Calypso" Brand name confectionery Breath mints British confectionery Candy

See also

References