Involver, Inc. was a provider of

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

management software, offering software-as-a-service (SaaS) tools to help businesses manage their marketing efforts on social media sites such as

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

and

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

. It was acquired by

Oracle An oracle is a person or agency considered to provide wise and insightful counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. As such, it is a form of divination. Description The word '' ...

on July 10, 2012. Founded in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

in 2007 by Rahim Fazal and Noah Horton, the company was originally known as RapOuts, Inc. and changed its name to Involver Inc. in August, 2008. The company offers software and services to publish, manage, moderate and measure customer relations across the social web. In 2008, Involver powered advertising campaigns on Facebook for several customers and its founders were named to Inc. Magazine's top 30 entrepreneurs under 30 list. Involver was the technology platform that powered the first sponsorship of a Facebook Page and the first studio album from a recording artist that was released through a social network. Involver was recommended by Facebook as one of 14 original "Preferred Developer Consultants."

partnered with Involver to build applications for large events like Election Day, The World Cup, and the

Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...

. Involver raised venture capital money from

Bessemer Venture Partners Bessemer Venture Partners (Bessemer) is an American venture capital firm. The firm has over $19 billion under management and invests globally, with offices in San Francisco, Redwood City, New York City, Boston, Israel, India, and London. Bessemer ...

, Western Technology Investment, and Cervin Ventures. Involver's main competitors in this space were Buddy Media (acquired by

Salesforce.com Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, an ...

), Vitrue (also acquired by

Oracle Corporation Oracle Corporation is an American multinational computer technology corporation headquartered in Austin, Texas. In 2020, Oracle was the third-largest software company in the world by revenue and market capitalization. The company sells da ...

), and Wildfire (acquired by

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

References

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External links

Involver.com
Online companies of the United States Oracle acquisitions