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Invicta is an American watch designer and manufacturer headquartered in
Hollywood, Florida Hollywood is a city in southern Broward County, Florida, United States, located between Fort Lauderdale and Miami. As of July 1, 2019, Hollywood had a population of 154,817. Founded in 1925, the city grew rapidly in the 1950s and 1960s, and is now ...
. Invicta began as a Swiss watch company in 1837 founded by Raphael Picard in
La Chaux-de-Fonds La Chaux-de-Fonds () is a Swiss city in the canton of Neuchâtel. It is located in the Jura mountains at an altitude of 1000 m, a few kilometers south of the French border. After Geneva, Lausanne and Fribourg, it is the fourth largest city loc ...
, Switzerland.About Invicta
Invicta corporate website


History

In the early 1980s, Invicta went bankrupt and was sold in 1983 to Ondix S.A, which continued producing Invicta watches in Switzerland. Ondix folded due to disappointing sales, and Invicta was re-established in 1991 when acquired by American owners. In April 2016, Invicta acquired Swiss watch manufacturer
Glycine Glycine (symbol Gly or G; ) is an amino acid that has a single hydrogen atom as its side chain. It is the simplest stable amino acid (carbamic acid is unstable), with the chemical formula NH2‐ CH2‐ COOH. Glycine is one of the proteinogeni ...
, with Invicta CEO promising to respect Glycine's independence as it supports the Swiss watchmaker financially.


Lineup

Invicta produces some of its lineup in Switzerland—those models are signed "Swiss Made" on the watch face and specified in the website description for the models. In November 2012, Invicta announced a line of watches endorsed and designed by hall of Fame NFL player Jason Taylor. In February 2020, Invicta announced a partnership with
Authentic Brands Group Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, for which it partners with other companies to license and merchand ...
(ABG) for
Shaquille O'Neal Shaquille Rashaun O'Neal ( ; born March 6, 1972), known commonly as "Shaq" ( ), is an American former professional basketball player who is a sports analyst on the television program ''Inside the NBA''. O'Neal is regarded as one of the greates ...
.


References

Companies established in 1837 Watch brands Watch manufacturing companies of the United States {{US-manufacturing-company-stub