Investor Awareness is a term used in
investor relations
Investor relations (IR) is a strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial com ...
, by
public companies and similar bodies, to describe how well their investors, and the investment market in general, know their business. Its significance is that investors are expected to base their investment decisions on awareness and knowledge, and a lack of these may lead to a low profile amongst its peers in the
market
Market is a term used to describe concepts such as:
* Market (economics), system in which parties engage in transactions according to supply and demand
* Market economy
*Marketplace, a physical marketplace or public market
Geography
*Märket, a ...
(i.e. competing businesses and investment opportunities), to the detriment of the business.
More
Investor awareness is knowledge the investment community has of a company
It can be looked at like this: “Do investors know about your company?” If the answer is “yes,” then it could be said that the company has “good investor awareness” which means investors have knowledge of, are conscious of, or have a perception of a company and are very aware of its products and services. If we were to assume that a company has “no investor awareness” or “poor investor awareness,” then the company has probably done a poor job at creating visibility in the investment community and likely no one outside of the company's offices (or friends and family) has knowledge of the company.
References
{{cite web , author=, title= Tool used to Score how well Companies manage Investor Awareness , publisher=Investor Awareness Index , date=2007-10-17 , url=http://www.investorawarenessindex.com , accessdate=2007-10-17
Investment