Investopedia is a financial media website headquartered in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. Founded in 1999, Investopedia provides investment dictionaries, advice, reviews, ratings, and comparisons of

financial product Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies ...

s such as

securities account A securities account sometimes known as a brokerage account is an account that holds financial assets such as securities on behalf of an investor with a bank, broker or custodian Custodian may refer to: Occupations * Janitor, a person who cleans ...

s. Investopedia has more than 32,000 articles and reaches 20 million unique monthly viewers and posts paid advertisements as investing information. It is part of the Dotdash Meredith family of brands owned by IAC. Investopedia offers educational technology into

day trading Day trading is a form of speculation in securities in which a trader buys and sells a financial instrument within the same trading day, so that all positions are closed before the market closes for the trading day to avoid unmanageable risks a ...

asset management Asset management is a systematic approach to the governance and realization of value from the things that a group or entity is responsible for, over their whole life cycles. It may apply both to tangible assets (physical objects such as buildings ...

, foreign exchange markets, as well as financial educational courses. It also hosts a stock market simulator. Self-paced, online courses from expert instructors are available on Investopedia Academy.

History

Founding and early history

Investopedia was founded in 1999 by Cory Wagner and Cory Janssen in

Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city ancho ...

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...

. At the time, Janssen was a business student at the

University of Alberta The University of Alberta, also known as U of A or UAlberta, is a Public university, public research university located in Edmonton, Alberta, Canada. It was founded in 1908 by Alexander Cameron Rutherford,"A Gentleman of Strathcona – Alexande ...

. Wagner focused on business development and

research and development Research and development (R&D or R+D), known in Europe as research and technological development (RTD), is the set of innovative activities undertaken by corporations or governments in developing new services or products, and improving existi ...

, while Janssen focused on

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in ...

2000s

In April 2007,

Forbes Media ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

acquired Investopedia.com for an undisclosed amount. At the time of the acquisition, Investopedia drew about 2,500,000 monthly users and provided a financial dictionary with about 5,000 terms from personal finance, banking and accounting. It also provided articles by

financial adviser A financial adviser or financial advisor is a professional who provides financial services to clients based on their financial situation. In many countries, financial advisors must complete specific training and be registered with a regulatory ...

s and a stock market simulator.

2010s

In August 2010, Forbes sold Investopedia to

ValueClick Bread Financial Holdings, Inc. is an American publicly traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction- ...

for $42 million. By then, the site had grown to more than 30,000 pieces of content and reached 2.2 million unique visitors per month. In 2013, ValueClick would then sell Investopedia and a group of other properties to IAC for $80 million. Following the acquisition by IAC, Investopedia launched several initiatives, including Investopedia Academy to sell educational technology. In March 2015, David Siegel, an alum of

Seeking Alpha Seeking Alpha is a crowd-sourced content service for financial markets. Articles and research covers a broad range of stocks, asset classes, exchange-traded funds (ETFs), and investment strategies. Unlike other equity research platforms, insight ...

, was hired as CEO of Investopedia.

Caleb Silver Caleb Silver is an American journalist and the editor in chief of Investopedia, a Dotdash brand focused on investing and financial education. He previously worked as the Director of Business News at CNN, the Executive Producer of CNN Money and w ...

was hired from ''

CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...

'' to oversee content operations for the platform in January 2016. Investopedia's list of the most "influential"

s in the United States was launched in June 2017. In July 2018, Investopedia joined the

Dotdash Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, ...

family of brands and laid off 1/3 of its staff, or 36 people. The site underwent a rebranding and relaunch later in the year. In early 2019, the site announced the winners of its inaugural online broker and

robo-advisor Robo-advisors or robo-advisers are a class of financial adviser that provide financial advice and investment management online with moderate to minimal human intervention. They provide digital financial advice based on mathematical rules or algorit ...

awards.

2020s

In 2020,

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

Silver described Investopedia's goal as "provid ngcontext around the news," rather than breaking new stories. The site launched its first podcast, The Investopedia Express, hosted by Silver, in September 2020. Silver also frequently appears as a guest financial expert on a variety of broadcast and radio programs, including ''

MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and politi ...

'', ''

ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...

'' and ''

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

''.

References

External links

* {{IAC 1999 establishments in Canada Finance websites Financial services companies established in 1999 IAC (company) Internet properties established in 1999 Online financial services companies of the United States Companies based in New York City