InTru3DUS Patent no. 6,687,003 was a brand that identifies content that may be viewed in stereoscopic 3D. Motion pictures or other visual media bearing the brand are developed through animation technology developed by Intel Corporation in partnership with DreamWorks Animation in 2008. InTru3D enables animators to author films directly in 3D for what is described as "a more realistic 3D experience." Animated films authored with InTru3D are shown in theaters using 3D stereoscopic projection technology such as that provided by

Real D Cinema RealD 3D is a digital stereoscopic projection technology made and sold by RealD. It is currently the most widely used technology for watching 3D films in theaters. Worldwide, RealD 3D is installed in more than 26,500 auditoriums by approximately 1 ...

and IMAX 3D which both require polarized glasses to view the 3D films. The InTru3D brand was announced at the

Intel Developer Forum The Intel Developer Forum (IDF) was a biannual gathering of technologists to discuss Intel products and products based on Intel products. The first IDF was held in 1997. To emphasize the importance of China, the Spring 2007 IDF was held in Beijin ...

on August 20, 2008 during Renee James’ keynote. The first feature film produced by DreamWorks utilizing InTru3D was '' Monsters vs. Aliens'' (2009). The last feature film produced by DreamWorks utilizing InTru3D was ''

Puss in Boots "Puss in Boots" ( it, Il gatto con gli stivali) is an Italian fairy tale, later spread throughout the rest of Europe, about an anthropomorphic cat who uses trickery and deceit to gain power, wealth, and the hand of a princess in marriage for ...

'' (2011). DreamWorks Animation has also released other films in stereoscopic 3D utilizing InTru3D, such as ''

Megamind ''Megamind'' is a 2010 American computer-animated superhero comedy film produced by DreamWorks Animation and distributed by Paramount Pictures. Directed by Tom McGrath from a screenplay by Alan Schoolcraft and Brent Simons, the film stars ...

'' (2010), and ''

Kung Fu Panda 2 ''Kung Fu Panda 2'' is a 2011 American computer-animated martial arts comedy film produced by DreamWorks Animation and distributed by Paramount Pictures. The film is the sequel to ''Kung Fu Panda'' (2008) and the second installment in the ''K ...

'' (2011). Intel has also announced that it plans to work on developing and promoting the use of InTru3D to create a broad range of next-generation 3D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices. An InTru3D commercial was shown at the end of the second quarter of

Super Bowl XLIII Super Bowl XLIII was an American football game between the American Football Conference (AFC) champions Pittsburgh Steelers and the National Football Conference (NFC) champions Arizona Cardinals to decide the National Football League (NFL) champ ...

. which was using the

ColorCode 3-D ColorCode 3-D is an anaglyph 3D stereoscopic viewing system deployed in the 2000s that uses amber and blue filters. It is intended to provide the perception of nearly full colour viewing with existing television, digital and print mediums. Danish c ...

system to enable it to be viewed in 3D on TV in all households. In 2013, after DreamWorks Animation signed a 5 year distribution contract with

20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...

, Intel closed the InTru3D brand for good.

Filmography

*'' Monsters vs. Aliens'' (2009) *''

How to Train Your Dragon ''How to Train Your Dragon'' (abbreviated ''HTTYD'') is an American media franchise from DreamWorks Animation and loosely based on the eponymous series of children's books by British author Cressida Cowell. It consists of three feature films: ' ...

'' (2010) *''

Shrek Forever After ''Shrek Forever After'' is a 2010 American computer-animated comedy film loosely based on the 1990 picture book '' Shrek!'' by William Steig, produced by DreamWorks Animation and distributed by Paramount Pictures. The sequel to '' Shrek the T ...

'' (2010) *''

'' (2011) *''

'' (2011)

References

External links

"Intel, Dreamworks Animation Form Strategic Alliance to Revolutionize 3-D Filmmaking Technology"

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...

press release A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considere ...

"Developing for the Future of Computing"
INTC press release
InTru3d category on Intel blogBrief information on InTru3D on Intel Blog
Animation software Intel products 3D cinema 3D imaging {{animation-stub