"Intro" is the opening song of English
indie pop
Indie pop (also typeset as indie-pop or indiepop) is a music genre and subculture that combines guitar pop with DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and sub ...
group
The xx
The xx are an English indie rock band from Wandsworth, London, formed in 2005. The band consists of Romy Madley Croft (guitar, vocals), Oliver Sim (bass guitar, vocals), Jamie Smith, also known as Jamie xx (beats, MPC, record production), a ...
's debut studio album, ''
xx'' (2009). It was composed as an instrumental by the group and produced by one of its members,
Jamie xx. The song has been positively received, as well as earning comparisons to the works of
Casiokids
Casiokids are a Norwegian synthpop ensemble from Bergen, and Stavanger formed in 2005. The band consists of Ketil Kinden Endresen, Fredrik Øgreid Vogsborg, Omar Johnsen and Kjetil Bjøreid Aabø. Associated musicians are Joachim Amundsen Trana, ...
and
Interpol
The International Criminal Police Organization (ICPO; french: link=no, Organisation internationale de police criminelle), commonly known as Interpol ( , ), is an international organization that facilitates worldwide police cooperation and cri ...
. It has been analysed by ''
The Daily Telegraph
''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally.
It was fo ...
'' to have been a "TV favourite", getting play in several television commercials, events, and shows. The track has reached number 129 on the
UK Singles Chart
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, as well as charting in France, Spain and the United States.
Production
"Intro"'s production was handled by
Jamie xx, who was also mixer. The recording and mixing was held between December 2008 and May 2009 at XL Studios, a studio by
XL Recordings
XL Recordings is a British independent record label founded in 1989 by Tim Palmer and Nick Halkes. It has been ran and co-owned by Richard Russell since 1996. It forms part of the Beggars Group.
Although only releasing an average of six album ...
located in
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, England.
Rodaidh McDonald
Rodaidh McDonald is a Scottish record producer and record company executive. He was born in Edinburgh, Scotland and currently resides in Los Angeles, California, United States. His production and mixing credits include The xx, King Krule, Adele, ...
engineered the track and was also the mixer. Romy Madley Croft and Baria Qureshi played guitar, the latter being a keyboardist for the song, while Oliver Sim was bassist. Finally, the mastering was done by Nilesh Patel at studio The Exchange in
Camden Town
Camden Town (), often shortened to Camden, is a district of northwest London, England, north of Charing Cross. Historically in Middlesex, it is the administrative centre of the London Borough of Camden, and identified in the London Plan as o ...
.
Composition
"Intro" was composed by Baria Qureshi,
Jamie xx, Oliver Sim and Romy Madley Croft.
It is an instrumental with a duration of approximately two minutes and eight seconds,
performed in the key of
A minor
A minor is a minor scale based on A, with the pitches A, B, C, D, E, F, and G. Its key signature has no flats and no sharps. Its relative major is C major and its parallel major is A major.
The A natural minor scale is:
:
Changes ...
—with a chord progression of F–Am followed throughout the song—and in
common time
The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note value ...
at a
tempo
In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 100 beats per minute. The instrumentation consists of a "fuzzy keyboard, a simple guitar riff, wordless chanting" and "double-tracked drums", according to ''
The A.V. Club
''The A.V. Club'' is an American online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was cre ...
''s Vadim Rizov;
Chase McMullen from ''
Beats Per Minute
Beat, beats or beating may refer to:
Common uses
* Patrol, or beat, a group of personnel assigned to monitor a specific area
** Beat (police), the territory that a police officer patrols
** Gay beat, an area frequented by gay men
* Battery ( ...
'' described the song as "nearly
trip hop
Trip hop (sometimes used synonymously with "downtempo") is a musical genre that originated in the early 1990s in the United Kingdom, especially Bristol. It has been described as a psychedelic music, psychedelic fusion of hip hop music, hip hop ...
".
It opens with a riff that
BBC Music
BBC Music is responsible for the music played across the BBC. The current director of music is Bob Shennan, who is also the controller of BBC Radio 2, BBC Radio 6 Music, and the BBC Asian Network.
Officially it is a part of the BBC's Radio o ...
's Lou Thomas compared to "Fot I Hose" by
Casiokids
Casiokids are a Norwegian synthpop ensemble from Bergen, and Stavanger formed in 2005. The band consists of Ketil Kinden Endresen, Fredrik Øgreid Vogsborg, Omar Johnsen and Kjetil Bjøreid Aabø. Associated musicians are Joachim Amundsen Trana, ...
, before the beat drops in which he said was "heavy enough for
dubstep
Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken be ...
". ''
PopMatters
''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, fi ...
'' journalist Ben Schumer said "Intro" "could almost pass for the score to a scene in a
James Bond
The ''James Bond'' series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming's death in 1964, eight other authors have ...
film. Although, it would have be [sic] some sort of nautical nighttime mission for Mr. Bond." He also compared it to "Untitled" from
Interpol
The International Criminal Police Organization (ICPO; french: link=no, Organisation internationale de police criminelle), commonly known as Interpol ( , ), is an international organization that facilitates worldwide police cooperation and cri ...
's debut album ''
Turn on the Bright Lights
''Turn On the Bright Lights'' is the debut studio album by American rock band Interpol. It was released in the United Kingdom on August 19, 2002, and in the United States the following day, through independent record label Matador Records. The ...
'', explaining that it "sets the scene
f ''xx''and gives listeners their first intoxicating taste of the xx's soundworld."
AllMusic
AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
critic Heather Phares described the sound as "moody" and "monochromatic".
Reception
"Intro" was well received by critics. ''
Bustle
A bustle is a padded undergarment used to add fullness, or support the drapery, at the back of women's dresses in the mid-to-late 19th century. Bustles are worn under the skirt in the back, just below the waist, to keep the skirt from dragging. ...
'' journalist Gabrielle Moss called it a "British indie pop gem", and Chase McMullen of
Beats per Minute
Beat, beats or beating may refer to:
Common uses
* Patrol, or beat, a group of personnel assigned to monitor a specific area
** Beat (police), the territory that a police officer patrols
** Gay beat, an area frequented by gay men
* Battery ( ...
honored the song as "a perfect opening to the greatness that is
'xx''.
''
The Observer
''The Observer'' is a British newspaper published on Sundays. It is a sister paper to ''The Guardian'' and ''The Guardian Weekly'', whose parent company Guardian Media Group Limited acquired it in 1993. First published in 1791, it is the w ...
'' critic Sarah Boden wrote that "As the languorous swirl of Intro fades in
..you immediately sense you're listening to something seductively special." Vadim Rizov of The A.V. Club called the arrangement "epic minimalism",
while AllMusic's Heather Phares opined it "lovely enough".
Commercially, "Intro"'s first appearance on the charts was in 2010, when it hit number 161 on the
UK Singles Chart
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
.
Between 2012 and 2013, the track reached number 96 in France and number 50 in Spain,
as well as earning a new peak on the UK chart at number 129.
In other media
In 2010, Neil McCormick, a writer for ''
The Daily Telegraph
''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally.
It was fo ...
'', analysed "Intro" to have "become a TV favourite", and has helped the xx develop enough media presence to garner "over half a million sales around the world without ever having anything as vulgar as a hit".
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
. It also was used in a commercial starring American speed skater
''. It was also used during the
and subsequently, all members of The xx earned writing credits on ''Talk That Talk''.
Credits adapted from the liner notes of ''xx''.