Intimissimi is an Italian clothing label founded in 1996, which specializes in

bras A broadband remote access server (BRAS, B-RAS or BBRAS) routes traffic to and from broadband remote access devices such as digital subscriber line access multiplexers (DSLAM) on an Internet service provider's (ISP) network. BRAS can also be refe ...

briefs Briefs (or a brief) are a type of short, form-fitting Undergarment, underwear and swimsuit, swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric ...

lingerie Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashio ...

vests A waistcoat ( UK and Commonwealth, or ; colloquially called a weskit), or vest ( US and Canada), is a sleeveless upper-body garment. It is usually worn over a dress shirt and necktie and below a coat as a part of most men's formal wear. I ...

, and

pyjamas Pajamas (American English, US) or pyjamas (English in the Commonwealth of Nations, Commonwealth) (), sometimes colloquially shortened to PJs, jammies, jam-jams, or in South Asia night suits, are several related types of clothing worn as night ...

for women and men.

History

The brand was launched in 1996 by Sandro Veronesi. Starting in 2005, Intimissimi clothing was sold through

Victoria's Secret Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...

in a third-party partnership arrangement. The partnership also included the creation and launch of an Intimissimi beauty line in Victoria's Secret's stores, and the distribution of Intimissimi products in Victoria's Secret's outlet stores. By 2006, the company had opened over 1,000 single-brand stores worldwide. In 2015 the model

Shlomit Malka Shlomit Malka ( he, שלומית מלכה-לוי; born December 23, 1993) is an Israeli fashion model and television host. Earlier in her career she was credited as Shiloh Malka, but she has since been credited as her birth name. She has appeared ...

became the face of Intimissimi. She led the company's international advertising campaigns until she was replaced in 2017 by

Dakota Johnson Dakota Mayi Johnson (born October 4, 1989) is an American actress. The daughter of actors Don Johnson and Melanie Griffith, she made her film debut at age ten with a minor role in the dark comedy film ''Crazy in Alabama'' (1999) with her mothe ...

. In October 2017, the brand launched its fourth edition of ''Intimissimi on ice'' in the Verona Arena, with costumes designed by

Chiara Ferragni Chiara Ferragni () (born May 7, 1987) is an Italian blogger, businesswoman, fashion designer and model who has collaborated with fashion and beauty brands through her blog ''The Blonde Salad''. Biography Ferragni was born in Cremona in 1987. ...

. Intimissimi was one brand she used as a "symbolic vocabulary". In October 2017, Intimissimi opened a 500-square-foot store on New York's

Fifth Avenue Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping stre ...

. For the 2017 campaign

Mario Testino Mario Eduardo Testino Silva OBE HonFRPS (born 30 October 1954) is a Peruvian fashion and portrait photographer. His work has featured internationally in magazines such as ''Vogue, V Magazine,'' '' Vanity Fair'' and '' GQ.'' He has also cre ...

photographed Serbian ex-sportswoman

Ana Ivanovic Ana Schweinsteiger ( sr, Ана Швајнштајгер / ''Ana Švajnštajger''; born 6 November 1987), professionally known by her birth name Ana Ivanovic (Ана Ивановић / ''Ana Ivanović'', ), is a Serbian former world No. 1 tenn ...

, food writer

Ella Mills Eleanor Laura Davan Mills (''née'' Woodward; born 31 May 1991) is a British food writer and businesswoman, best known for the 'Deliciously Ella' food blog and brand. Early life and family Woodward was born on 31 May 1991 in Rugby, Warwickshire ...

, model

Irina Shayk Irina Valeryevna Shaykhlislamova (russian: Ирина Валерьевна Шайхлисламова; born 6 January 1986), known professionally as Irina Shayk (; russian: Ирина Шейк), is a Russian model and television personality who ...

, and actress

. In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window. In 2023, the brand and

Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...

released the capsule collection 'This Is Me Now' in which the singer came out with a more mature body to show.

References

External links

* Italian companies established in 1996 Clothing brands of Italy Clothing retailers of Italy Companies based in Veneto Clothing companies established in 1996 Lingerie brands Underwear brands Fashion accessory brands Swimwear manufacturers {{Fashion-company-stub

History

See also

References

External links