Intimissimi is an Italian clothing label founded in 1996, which specializes in
bras
A broadband remote access server (BRAS, B-RAS or BBRAS) routes traffic to and from broadband remote access devices such as digital subscriber line access multiplexers (DSLAM) on an Internet service provider's (ISP) network. BRAS can also be refe ...
,
briefs
Briefs (or a brief) are a type of short, form-fitting Undergarment, underwear and swimsuit, swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric ...
,
lingerie
Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashio ...
,
vests
A waistcoat ( UK and Commonwealth, or ; colloquially called a weskit), or vest ( US and Canada), is a sleeveless upper-body garment. It is usually worn over a dress shirt and necktie and below a coat as a part of most men's formal wear. I ...
, and
pyjamas
Pajamas ( US) or pyjamas (Commonwealth) (), sometimes colloquially shortened to PJs, jammies, jam-jams, or in South Asia night suits, are several related types of clothing worn as nightwear or while lounging or performing remote work from hom ...
for women and men.
Intimissimi clothing was sold through
Victoria's Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
's in a third-party partnership arrangement. In 2007, this partnership was expanded to sell Intimissimi in 240 Victoria's Secret stores.
In 2015 the model
Shlomit Malka
Shlomit Malka ( he, שלומית מלכה-לוי; born December 23, 1993) is an Israeli fashion model and television host. Earlier in her career she was credited as Shiloh Malka, but she has since been credited as her birth name.
She has appeared ...
became the face of Intimissimi. She led the company's international advertising campaigns until she was replaced in 2017 by
Dakota Johnson
Dakota Mayi Johnson (born October 4, 1989) is an American actress. The daughter of actors Don Johnson and Melanie Griffith, she made her film debut at age ten with a minor role in the dark comedy film ''Crazy in Alabama'' (1999) with her mothe ...
.
In October 2017, the brand launched its fourth edition of ''Intimissimi on ice'' in the Verona Arena, with costumes designed by
Chiara Ferragni
Chiara Ferragni () (born May 7, 1987) is an Italian blogger, businesswoman, fashion designer and model who has collaborated with fashion and beauty brands through her blog ''The Blonde Salad''.
Biography
Ferragni was born in Cremona in 1987. ...
.
Intimissimi was one brand she used as a "symbolic vocabulary".
In October 2017, Intimissimi opened a 500-square-foot store on New York's
Fifth Avenue
Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping stre ...
.
For the 2017 campaign
Mario Testino
Mario Eduardo Testino Silva OBE HonFRPS (born 30 October 1954) is a Peruvian fashion and portrait photographer.
His work has featured internationally in magazines such as ''Vogue, V Magazine,'' '' Vanity Fair'' and '' GQ.'' He has also cre ...
photographed Serbian ex-sportswoman
Ana Ivanovic
Ana Schweinsteiger ( sr, Ана Швајнштајгер / ''Ana Švajnštajger''; born 6 November 1987), professionally known by her birth name Ana Ivanovic (Ана Ивановић / ''Ana Ivanović'', ), is a Serbian former world No. 1 tenn ...
, food writer
Ella Mills
Eleanor Laura Davan Mills (''née'' Woodward; born 31 May 1991) is a British food writer and businesswoman, best known for the 'Deliciously Ella' food blog and brand.
Early life and family
Woodward was born on 31 May 1991 in Rugby, Warwickshire ...
, model
Irina Shayk
Irina Valeryevna Shaykhlislamova (russian: Ирина Валерьевна Шайхлисламова; born 6 January 1986), known professionally as Irina Shayk (; russian: Ирина Шейк), is a Russian model and television personality who ...
, and actress
Dakota Johnson
Dakota Mayi Johnson (born October 4, 1989) is an American actress. The daughter of actors Don Johnson and Melanie Griffith, she made her film debut at age ten with a minor role in the dark comedy film ''Crazy in Alabama'' (1999) with her mothe ...
.
In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window.
See also
*
List of Italian companies
Italy is a unitary parliamentary republic in Europe with the third largest nominal GDP in the Eurozone and the eighth largest in the world. As an advanced economy the country also has the sixth worldwide national wealth and it is ranked third fo ...
References
External links
*
Italian companies established in 1996
Clothing brands of Italy
Clothing retailers of Italy
Companies based in Veneto
Clothing companies established in 1996
Lingerie brands
Underwear brands
Fashion accessory brands
Swimwear manufacturers
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