A reader model is the term used for the

hypothetical A hypothesis (plural hypotheses) is a proposed explanation for a phenomenon. For a hypothesis to be a scientific hypothesis, the scientific method requires that one can test it. Scientists generally base scientific hypotheses on previous obser ...

average person who is the

target audience A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined ...

for a product. A reader model can be made from the average behaviour of many product users by datamining things like

loyalty card A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...

s. Based on data collected from datamining, an 'ordinary individual' (

everyman The everyman is a stock character of fiction. An ordinary and humble character, the everyman is generally a protagonist whose benign conduct fosters the audience's identification with them. Origin The term ''everyman'' was used as early as ...

) can be constructed (modeled) to develop the best strategy for selling to

consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. T ...

s. Reader models are used by

corporation A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...

s to direct consumer behaviour to their products.

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

, and

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...

use reader models as a central part of their planning and source the reader model by using

focus groups A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are ...

. In plain language a reader model is used by corporations to predict who will buy the better mousetrap. The 'everyman' is used by commercial musicians, writers, and the movie industry trying to make money from a product that will appeal to a mass audience. These industries use the reader model to try to gauge and predict the consumer market in an effort to create and profit from a

hit single A hit song, also known as a hit record, hit single or simply a hit, is a recorded song or instrumental that becomes broadly popular or well-known. Although ''hit song'' means any widely played or big-selling song, the specific term ''hit record' ...

best seller A bestseller is a book or other media noted for its top selling status, with bestseller lists published by newspapers, magazines, and book store chains. Some lists are broken down into classifications and specialties (novel, nonfiction book, cook ...

, or a

box office A box office or ticket office is a place where ticket (admission), tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a Wicket gate, wicke ...

hit movie. A well-known example is the success of ''Jaws'' (novel), the

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

, and the

theme music Theme music is a musical composition that is often written specifically for radio programming, television shows, video games, or films and is usually played during the title sequence, opening credits, closing credits, and in some instances at so ...

See also