Intellectual Rights To Magic Methods
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Intellectual rights to magic methods refers to the legal and ethical debate about the extent to which proprietary or
exclusive right In Anglo-Saxon law, an exclusive right, or exclusivity, is a de facto, non-tangible prerogative existing in law (that is, the power or, in a wider sense, right) to perform an action or acquire a benefit and to permit or deny others the right to ...
s may subsist in the methods or processes by which magic tricks or illusions are performed. It is a subject of some controversy. On one side, many magicians argue that methods represent "
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
" and that publication or sharing of methods should be subject to strict codes developed by magicians' organizations. On the other side, a range of people argue that publication of information about methods should not be subject to restrictions because knowledge should be freely available. The sharing of magic methods with non-magicians or the open publication of methods is referred to in the magic community as "
exposure Exposure or Exposures may refer to: People * The Exposures, a pseudonym for German electronic musician Jan Jeline Arts, entertainment, and media Films * ''Exposure'' (film), a 1932 American film * ''Exposure'', another name for the 1991 movie ...
" and many magicians react angrily to it. While many magic tricks rely on traditional methods, there is also a continuing development and progress within the genre. Those who are performers and amateurs tend to take a very defensive stance against all "
exposure Exposure or Exposures may refer to: People * The Exposures, a pseudonym for German electronic musician Jan Jeline Arts, entertainment, and media Films * ''Exposure'' (film), a 1932 American film * ''Exposure'', another name for the 1991 movie ...
", while those who are creators and originators tend to care more about recent works – works with living and identifiable creators.


Possible legal protection

There are a number of areas of law that might provide a basis for magicians to claim ownership of certain pieces of knowledge and to prevent exposure.
Copyright A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, education ...
,
patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an sufficiency of disclosure, enabling disclo ...
,
trade secret Trade secrets are a type of intellectual property that includes formulas, practices, processes, designs, instruments, patterns, or compilations of information that have inherent economic value because they are not generally known or readily a ...
and
trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from oth ...
law, are the primary sources of legal protection at issue on the topic. Each type of protection has its own limitations and loopholes.


Copyright

Under the
Berne Convention The Berne Convention for the Protection of Literary and Artistic Works, usually known as the Berne Convention, was an international assembly held in 1886 in the Swiss city of Bern by ten European countries with the goal to agree on a set of le ...
, member states are free to prescribe in their national legislation that copyright is automatically granted to a work only when it is "fixed", that is, written or recorded on some physical medium. In the U.S.,
copyright law A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educatio ...
only protects works that are fixed in a tangible medium of expression. Accordingly, some argue, the processes or movements required for a trick are not copyrightable within the U.S, but recordings, written descriptions, or photographs of such a performance may be copyrightable themselves. The idea–expression dichotomy specifies that mere ideas are not entitled to copyright; only the expression of those ideas are granted protection. For example, if a magician writes a description of how a trick works, the description will generally be subject to copyright. Another potential area of copyright protection for magic creators is through a choreography or pantomime copyright. This was successfully employed by Teller in 2014 in a case against Belgian entertainer Gerard Dogge, who had posted a YouTube video of an illusion called The Rose & Her Shadow. Magic illusion inventor and magician Hessel Bos also registered a magic trick as a copyright with the United States Copyright Office (registration is not essential for copyright protection but it offers additional advantages for rights holders). Bos registered his tricks by describing every movement of the magic tricks via text and photographs and then submitted these documents to the copyright office. They were approved under the Performance Art section and a certificate of registration was granted. In September 2008 Bos successfully filed a complaint under the
Digital Millennium Copyright Act The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or ...
against America Online to remove a video from their website.


Patents

An
invention An invention is a unique or novel device, method, composition, idea or process. An invention may be an improvement upon a machine, product, or process for increasing efficiency or lowering cost. It may also be an entirely new concept. If an id ...
or process which facilitates the performance of a magic trick is potentially patentable in the U.S. However, applying for patent protection requires the public release of information about how the device or process works. Furthermore, when a patent is obtained, it can only be used to prevent a third party from making or using the subject matter of the patent. This prevents other magicians from performing the trick but cannot be used to prevent anyone from revealing how the trick works. Notably, in 1938, R. J. Reynolds Tobacco Company was sued by magician Horace Goldin over an ad campaign which revealed one method for a '' Sawing a woman in half'' trick. The case was eventually dismissed by a federal court and Goldin then gave up on patenting his methods. Examples of patented inventions for conjuring include: * The Svengali card deck, patented by Burling Hull in 1909 * A device to perform the quick-change magic trick under * The theatrical effect of
Pepper's ghost Pepper's ghost is an illusion technique used in the theatre, cinema, amusement parks, museums, television, and concerts. It is named after the English scientist John Henry Pepper (1821–1900) who began popularising the effect with a theatr ...
from the 1800s * John Gaughan's
levitation Levitation (from Latin ''levitas'' "lightness") is the process by which an object is held aloft in a stable position, without mechanical support via any physical contact. Levitation is accomplished by providing an upward force that counteracts ...
apparatus, filed in 1993 * David Merlini escape artist's Hyberna -frozen in ice- effect, patent filed in 2001, for the method of "freezing" an alive being in a tank of water. * Horace Goldin applied for a patent for '' Sawing a woman in half'' in September 1921 and was awarded U.S. patent number 1,458,575 on 12 June 1923. Although the patent blocked other magicians using his ideas it also aided people seeking to expose the method to the trick.


Trade secret and contract law

Magic methods are effectively forms of
trade secret Trade secrets are a type of intellectual property that includes formulas, practices, processes, designs, instruments, patterns, or compilations of information that have inherent economic value because they are not generally known or readily a ...
and share many characteristics of trade secrets in other business sectors. As such there is a significant body of law that falls under the headings of "
confidentiality Confidentiality involves a set of rules or a promise usually executed through confidentiality agreements that limits the access or places restrictions on certain types of information. Legal confidentiality By law, lawyers are often required ...
" and "
contract law A contract is a legally enforceable agreement between two or more parties that creates, defines, and governs mutual rights and obligations between them. A contract typically involves the transfer of goods, services, money, or a promise to ...
" that might be used to control or protect them. These measures can effectively allow a perpetual monopoly in secret information – i.e. it does not expire as would a patent or copyright. A company or individual can protect their confidential information through non-disclosure contracts with employees or business associates. A magician might therefore ask a partner or fellow magician to sign a
non-disclosure agreement A non-disclosure agreement (NDA) is a legal contract or part of a contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wis ...
before sharing magic methods. That contract could then be enforced through the courts. The terms of such contracts might be subject to constraints of employment law (for example including only restraint that is reasonable in geographic and time scope). As with law generally, there will be variations across jurisdictions. Information which a magician has intentionally kept confidential and which is not in the
public domain The public domain (PD) consists of all the creative work to which no exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly waived, or may be inapplicable. Because those rights have expired, ...
may also be deemed to have a legally enforceable quality of
confidentiality Confidentiality involves a set of rules or a promise usually executed through confidentiality agreements that limits the access or places restrictions on certain types of information. Legal confidentiality By law, lawyers are often required ...
. The exact legal definitions of circumstances in which such protection applies vary across jurisdictions, as do the remedies available.


Court cases

Court cases provide the ultimate test for any of the possible rights outlined above and, indeed, often establish law in the form of
case law Case law, also used interchangeably with common law, is law that is based on precedents, that is the judicial decisions from previous cases, rather than law based on constitutions, statutes, or regulations. Case law uses the detailed facts of a ...
. There have been a number of court cases in which magicians have sought to assert rights to magic methods and prevent publications or broadcasts. These include: * 1920s–1930s: Horace Goldin was involved in many legal actions related to the '' Sawing a woman in half'' illusion, including a successful unfair competition claim in 1922 against the makers of a film that exposed the method, and an unsuccessful unfair competition claim in 1938 against the R. J. Reynolds Tobacco Company for exposing the secret in an advertisement for cigarettes. The latter case was dismissed because Goldin's 1923 patent on the illusion revealed its mechanism to the public. * 1943: Charles "Think-a-Drink" Hoffman sued Maurice Glazer for violation of his copyright and trademark rights in his "Think-a-Drink" act. The Supreme Court of Florida upheld the trademark decision for Hoffman, but held that Hoffman's act was not "dramatic" enough to qualify for Copyright Protection under the 1909 definition. * 1947: The Harold Lloyd Corporation sued Universal Pictures Company for copyright violation of its film "Movie Crazy". In the infringed scenes, the protagonist accidentally puts on a magician's coat and he is plagued by a series of bewildering magic effects. * 1998: Joseph Harrison and a number of other magicians filed an unsuccessful class-action lawsuit against SF broadcasting and Fox Broadcasting for exposing the secrets to a number of illusions on their
Masked Magician Val Valentino (born Leonard Montano, June 14, 1956)Brownfield, Paul (October 31, 1998)"Fox Isn't Disillusioned as Masked Magician Series Ends". ''Los Angeles Times''. is an American magician. Valentino starred in a series of four television sp ...
special. They sought relief for violation of the magicians' honor code under Louisiana's abuse of rights doctrine, but were denied because the doctrine only applies to contracts and property. * 1998:
André Kole André Kole (born Robert J. Gurtler Jr.; September 30, 1936 – October 17, 2022) was an American magician and inventor of magical effects. He was also a committed Christian and a public speaker for the evangelical group Campus Crusade for Ch ...
tried to sue the makers of the ''
Masked Magician Val Valentino (born Leonard Montano, June 14, 1956)Brownfield, Paul (October 31, 1998)"Fox Isn't Disillusioned as Masked Magician Series Ends". ''Los Angeles Times''. is an American magician. Valentino starred in a series of four television sp ...
'' television specials to prevent exposure of the '' Table of Death'' trick. * 2007: Japanese magicians sued local TV networks for exposing coin tricks. * 2014:
Teller Teller or telling may refer to: People * Teller (surname) * Teller (magician), one half of the duo Penn & Teller Places * Teller, Alaska, United States ** Teller Airport * Teller County, Colorado, United States Other uses * 5006 Teller, a minor ...
sued Gerard Dogge for copyright infringement. U.S. District Judge James Mahan sided with Teller.


Codes of practice

The most effective protection against the public exposure of magic methods may be a matter of
ethics Ethics or moral philosophy is a branch of philosophy that "involves systematizing, defending, and recommending concepts of right and wrong behavior".''Internet Encyclopedia of Philosophy'' The field of ethics, along with aesthetics, concerns ...
or peer pressure. One of the largest societies of magicians in the world, the
International Brotherhood of Magicians International Brotherhood of Magicians (I.B.M.) is an organization for both professional and amateur close-up and stage magicians, with approximately 15,000 members worldwide. The headquarters is in St. Charles, Missouri. There are over 300 ...
, has a
Code of Ethics Ethical codes are adopted by organizations to assist members in understanding the difference between right and wrong and in applying that understanding to their decisions. An ethical code generally implies documents at three levels: codes of b ...
which states: :''All members of the International Brotherhood of Magicians agree to oppose the willful exposure to the public of any principles of the Art of Magic, or the methods employed in any magic effect or illusion.'' The Brotherhood advises that any individual who is a professional or amateur magician should be aware that "exposing" the methods of an illusion may result in damage to their relations among other magicians. However, such codes don't extend to selling magic, though magicians consider the seller of a magic trick should prove that the purchaser intends to learn and perform the trick for others, thereby becoming a magician, rather than simply wanting to know how a magic trick is done out of curiosity.


See also

* Code of non-infringement


References

{{Magic and Illusion Intellectual property law Magic (illusion) Trade secrets