The Institut français d'opinion publique (IFOP; en, French Institute of Public Opinion, link=yes) is an international
polling and
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...
firm, whose motto is "Connection creates value".
It was founded on 1 December 1938 by
Jean Stoetzel, former
Sorbonne professor, after he met
George Gallup in the United States. Its CEO was
Laurence Parisot from 1990 until 2016, who was nicknamed "boss of the bosses", when she was the leader of the
Mouvement des Entreprises de France, the French employers' trade union. The IFOP sells
polls to firms and political parties.
See also
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External links
www.ifop.fr
1938 establishments in France
Marketing companies established in 1938
Consulting firms established in 1938
Market research companies of France
Politics of France
Public opinion research companies
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