Instant Brands Inc. (formerly Double Insight Inc. and Corelle Brands) is a company selling a range of

kitchen appliance A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. Appliances are divided into three ty ...

s. The company was founded by Robert Wang, Yi Quin, and three other Canadian partners in 2009. They are the distributor and designers of the

Instant Pot Instant Pot is a brand of multicookers manufactured by Instant Brands. The multicookers are electronically controlled, combined pressure cookers and slow cookers. The original cookers are marketed as 6-in-1 or more appliances designed to consolid ...

and other products sold under the ''Instant Brands'' name. Its subsidiaries were

merged Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...

and consolidated under the title "Instant Brands". The company is owned by Cornell Capital LLC and headquartered in Downers Grove, Illinois. Instant Brands and its affiliates design, manufacture and market small kitchen appliances and houseware products worldwide. The company's original and primary products are electronically controlled, combined

pressure cooker Pressure cooking is the process of cooking food under high pressure steam and water or a water-based cooking liquid, in a sealed vessel known as a ''pressure cooker''. High pressure limits boiling, and creates higher cooking temperatures which c ...

s and

slow cooker A slow cooker, also known as a crock-pot (after a trademark owned by Sunbeam Products but sometimes used generically in the English-speaking world), is a countertop electrical cooking appliance used to simmer at a lower temperature than othe ...

s. The original cookers are marketed as 6-in-1 or more appliances designed to consolidate the cooking and preparing of food to one device (

multicooker A multicooker (also written "multi cooker") is an electric kitchen appliance for automated cooking using a timer. A typical multicooker is able to boil, simmer, bake, fry, deep fry, grill roast, stew, steam and brown food. The device is opera ...

). The brand has since expanded to include non-pressure slow cookers,

sous-vide Sous vide (; French for 'under vacuum'), also known as low-temperature, long-time (LTLT) cooking, is a method of cooking in which food is placed in a plastic pouch or a glass jar and cooked in a water bath for longer than usual cooking times (usu ...

immersion circulators, blenders, air fryers, and rice cookers.

History

In 2008, Robert Wang, Yi Quin, and one other friend, all former employees of

Nortel Nortel Networks Corporation (Nortel), formerly Northern Telecom Limited, was a Canadian multinational telecommunications and data networking equipment manufacturer headquartered in Ottawa, Ontario, Canada. It was founded in Montreal, Quebec, ...

in Ottawa, Canada, started working on designs for the Instant Pot. Wang is credited as the inventor of the Instant Pot. The company was founded by Robert Wang, Yi Quin, and three other Canadian partners in 2009 as Double Insight. The company became profitable in 2012, with the Instant Pot as their main product. In 2016, Double Insight sold more than 215,000 Instant Pots on Amazon's

Prime Day Amazon Prime is a paid subscription service from Amazon which is available in various countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services include same, one- ...

. On March 4, 2019, Instant Brands, maker of Instant Pot, announced it had entered into a merger agreement with

Corelle Brands Corelle Brands, LLC was an American kitchenware products maker and distributor based in Downers Grove, Illinois. In 2019, the company merged with Instant Brands. The company began as the ''Corning Consumer Products Company'', a division of the ...

and Corelle's chief executive would become chief executive of the merged company while Instant Brands founder Robert Wang will become the merged company's "chief innovative officer". With the merger, Instant Brands is now owned by Cornell Capital LLC and headquartered in Downers Grove, Illinois.

Products and brands

Instant Pot

The ''Instant Pot'' is a Canadian brand of multicookers. The multicookers are electronically controlled, combined pressure cookers and slow cookers.

Instant Pot Accu

The ''Instant Pot Accu'' is a brand of basic and affordable

s sold under the ''Instant Pot'' brand.

Instant Ace

The ''Instant Ace'' is a brand of blenders. Products include the ''Ace'', the ''Ace Nova'' and the ''Ace Plus''. The blenders feature a digital display that shows the operating temperature along with the remaining cooking time.

Instant Omni

The ''Instant Omni'' and ''Instant Omni Plus'' are each a 26L

toaster oven A toaster is a small electric appliance that uses radiant heat to brown sliced bread into toast. Types Pop-up toaster In pop-up or automatic toasters, a single vertical piece of bread is dropped into a slot on the top of the toaster ...

Instant Vortex Oven

The ''Instant Vortex Oven'' is an alternative to

deep frying Deep frying (also referred to as deep fat frying) is a cooking method in which food is submerged in hot fat, traditionally lard but today most commonly oil, as opposed to the shallow oil used in conventional frying done in a frying pan. Norm ...

, replacing the cooking oil with heated circulating air in an oven format.

Instant Vortex Air Fryer

The ''Instant Vortex Air Fryer'' is an alternative to deep frying replacing the cooking oil with heated circulating air.

References

{{reflist Kitchenware brands Companies established in 2009 Companies based in Illinois