''Inside Apple: How America's Most Admired–And Secretive–Company Really Works'' (also subtitled ''The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand''), is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by
Apple Inc. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for ''
Fortune
Fortune may refer to:
General
* Fortuna or Fortune, the Roman goddess of luck
* Luck
* Wealth
* Fortune, a prediction made in fortune-telling
* Fortune, in a fortune cookie
Arts and entertainment Film and television
* ''The Fortune'' (1931 film) ...
'' and a leading correspondent in
Silicon Valley.
Content
The book revolves around the past and future of
Steve Jobs
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
's famous brand
Apple Inc. The book records the transition of the company in 1996,
after the return of Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the
iPod
The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...
,
iPhone, and
iPad, ending up in 2011, when the company was the largest company in the world.
References
{{reflist
Books about Apple Inc.
Computer books
2012 non-fiction books
John Murray (publishing house) books