The economic principle of satiation
is the effect whereby the more of
a good one possesses the less one is willing to give up to get more of it. This effect is caused by
diminishing marginal utility
In economics, utility is the satisfaction or benefit derived by consuming a product. The marginal utility of a good or service describes how much pleasure or satisfaction is gained by consumers as a result of the increase or decrease in consumpti ...
, the effect whereby the consumer gains less
utility
As a topic of economics, utility is used to model worth or value. Its usage has evolved significantly over time. The term was introduced initially as a measure of pleasure or happiness as part of the theory of utilitarianism by moral philosopher ...
per unit of a product the more units consumed.
For example, if someone buys a piece of technology or signs up to a social media site, they may enjoy using it; if they then buy more items of technology or sign up to more social media sites, they may enjoy using those items less (and so forth). It can continue to the point where the consumption of an item or group of items becomes a negative experience.
See also
*
Bliss point
References
Economics effects
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