"Insatiable" is the debut solo single by Irish recording artist Nadine Coyle. Co-written with

Guy Chambers Guy Antony Chambers (born 12 January 1963) is an English songwriter, musician and record producer, best known for his work with Robbie Williams. Education Chambers attended Quarry Bank Comprehensive School sixth form in Liverpool. From 18, h ...

and produced by Ricci Riccardi, the song was released as the lead single from Coyle's debut solo album of the same name (2010). The accompanying music video for "Insatiable" was directed by

Wayne Isham Wayne Isham (born December 2, 1958) is an American film director and music video director who has directed films and music videos of many popular artists. Early life and education Isham was born in December 2, 1958. He attended the University ...

and features Coyle performing with a live band against various backdrops. It charted in Ireland, Scotland, the UK and charted on the European singles chart.

Background

"Insatiable" was Coyle's first solo single after seven years as a member of BRIT Award-winning girl group Girls Aloud. During the group's hiatus, Coyle announced plans to release a solo album. Nadine worked with a number of famous songwriters and producers, including

. BBC said the song "showcases a harder, guitar-led sound for the pop singer." Nadine revealed the song was intended to sound "sexy."

Promotion

The song received its official world premiere on '' In:Demand'' on 10 September. Coyle visited ''

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'' on 15 September, giving the song its

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premiere. However, Coyle failed to make the Radio 1 playlist, resulting in a lack of airplay. Coyle appeared on ''

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''. She performed at London's G-A-Y on Saturday, 30 October. She also appeared on '' Daybreak'' and ''

The Album Chart Show ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

'' to perform the song. Coyle had declined to perform on '' The X-Factor'' to promote the single as she claimed it would compromise her vocals, and that she "is only interested in performing live", as the single "is such a big song".

Critical reception

The song has received acclaim from contemporary music critics.

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said it "thunders across the horizon like a furious pop battlehorse. We like this a lot." ''

Heat In thermodynamics, heat is defined as the form of energy crossing the boundary of a thermodynamic system by virtue of a temperature difference across the boundary. A thermodynamic system does not ''contain'' heat. Nevertheless, the term is al ...

'' magazine described it as "very good indeed. And massive. And dramatic. And sing-songy. We love it quite a lot, actually."

Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...

also praised the song, describing it as "a bombastic synthy pop morsel with more swagger than the hardest lad in the upper sixth." It has been called "ballsy and Eighties-influenced", receiving comparisons to The Bangles. Digital Spy also called the single "a bombastic pop chugger – synthy enough for 2010 but not quite modern-sounding." In the mid-week charts (released on 3 November 2010) "Insatiable" reached number 35 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

, selling 117 physical copies and 2,439 downloads. The statistics were reported widely in the press, with reports attributing low physical sales to the fact that the CD single was only available in

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. On The Official Chart Update on BBC it entered the

at number 26, dropping out of the top 40 after one week. At the end of its first week, "Insatiable" had sold 11,392 copies – about 500 on CD while the rest were downloads. Coyle dismissed the poor sales of her debut single, saying she was focusing on "the bigger picture", claiming the single is "really, really good" and had been "really embraced". She said that she wanted to "watch costs and stuff in marketing and manufacturing", claiming that "

singles Singles are people not in a committed relationship. Singles may also refer to: Film and television * ''Singles'' (miniseries), a 1984 Australian television series * ''Singles'' (1992 film), written and directed by Cameron Crowe * ''Singles'' ...

aren't really making money any more so it's kind of better to concentrate your efforts on being able to have a big show and get stuff together and spend things wisely and have things that can last and withstand and be around."

Music video

Background

The music video was directed by

. Wayne Isham said of Nadine, “I loved Nadine’s voice and songs from first listen as well as her focus on authentic performance and a vision as to how she wanted me to work with her. I’m inspired to take this to an even higher level. This girl rocks." Nadine said, "I viewed presentation reels by tons of talented directors, but Wayne's feel for capturing live performance as well as lighting and camera work spoke to me straight away." The video was filmed in Los Angeles starting on 11 September. It was deemed "too sexy" for television and had to be re-edited. It premiered on 3 October.

Synthesis

The video features Coyle performing in front of black and white backgrounds in a number of outfits. There are also scenes with rain falling behind her. She is accompanied by a live band. Nadine received media attention for her "sexy" looks. daily Ryan Love of

said that he was excited for the video, but was ultimately disappointed. The video has had over 1.6 million views on Nadine's official YouTube channel.

Track listing

*UK digital single #"Insatiable" (Coyle,

) #"Insatiable" (PjOE & Timka Re-Mix Edit) #"Insatiable" (PjOE & Timka Re-Mix Extended) #"Enough Is Never Enough" (Demo Version) *CD single (Only available in

) #"Insatiable" (Coyle,

) #"Insatiable" (PjOE & Timka Re-Mix Edit) #"Insatiable" (PjOE & Timka Re-Mix Extended)

Chart performance

References

{{DEFAULTSORT:Insatiable (Nadine Song) 2010 songs 2010 debut singles Music videos directed by Wayne Isham Nadine Coyle songs Songs written by Guy Chambers Synth-pop songs