Innovid is an

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.

History

Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon. Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and

nonprofit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including

Sergey Brin Sergey Mikhailovich Brin (russian: link=no, Сергей Михайлович Брин; born August 21, 1973) is an American business magnate, computer scientist, and internet entrepreneur, who co-founded Google with Larry Page. Brin was th ...

Craig Mundie Craig James Mundie (born July 1, 1949 in Cleveland, Ohio) is Senior Advisor to the CEO at Microsoft and its former Chief Research and Strategy Officer. Biography He started in the consumer platforms division in 1992, managing the production of W ...

, and Wikipedia co-founder

Jimmy Wales Jimmy Donal Wales (born August 7, 1966), also known on Wikipedia by the pseudonym Jimbo, is an American-British Internet entrepreneur, webmaster, and former financial trader. He is a co-founder of the online non-profit encyclopedia Wikipedi ...

. In 2008, Innovid raised $3 million from

Genesis Partners Genesis Partners is an Israeli venture capital firm, founded in 1996 by Eddy Shalev and Eyal Kishon. Overview Genesis Partners investment strategy is focused on early-stage Israeli innovation-driven technology companies. The company invests in c ...

in a Series A round. As of 2015, the company had raised $52.6 million in six rounds of funding from investors including

, NewSpring Capital,

Silicon Valley Bank Silicon Valley Bank is an American commercial bank. SVB is on the list of largest banks in the United States, and is the biggest bank in Silicon Valley based on local deposits. It is a subsidiary of SVB Financial Group. History Silicon Valley Ba ...

, Cisco Investments, and

Sequoia Capital Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total a ...

. In November 2017, the company announced a deal to acquire

Taykey Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to ...

, a

Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...

-based company focusing on real-time, automatic ad targeting software. In January 2019, Innovid secured $30 million in pre-IPO funding from Goldman Sachs to further its interests in the

connected TV A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a techn ...

sector. In September 2019, Innovid acquired the display advertising software company Herolens, based in Latin America. Herolens continued to operate its Buenos Aires office, which became the headquarters for Innovid's Latin American business. In February 2022, Innovid announced that it would acquire TVSquared for $160 million.

Corporate affairs

Leadership

Innovid is managed by CEO Zvika Netter. Other key executives are: * Tal Chalozin, CTO * Zack Zigdon, MD International * Guy Kuperman, CSO * Ken Markus, CCO

Partnerships

Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers. Innovid partnered with

Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduce ...

to deliver personalized, targeted, and interactive video ads via Roku apps and allow viewers to easily subscribe to specific channels with a click of the remote. In February 2016, Innovid announced a partnership with

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...

, to provide advertisers with detailed analytics about ad campaigns. Two months later, Innovid rolled out an integration with

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

and

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

, to help marketers deliver interactive video ads to both platforms while tracking analytics. In June 2016, Innovid also teamed up with

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

to give advertisers access to more data about Twitter video ad campaigns. In December 2016, Innovid partnered with marketing clouds

Oracle An oracle is a person or agency considered to provide wise and insightful counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. As such, it is a form of divination. Description The word '' ...

Adobe Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...

, and IBM, enabling marketers for the first time to include video throughout the

customer journey Customer experience (CX) is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the ...

. MODI Media, the advanced TV arm of

GroupM WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compan ...

and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics. In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's

automatic content recognition Automatic content recognition (ACR) is a technology to identify content played on a media device or present within a media file. Devices implementing ACR can allow the device or the manufacturer to collect content consumption information automatic ...

(ACR) data to measure daily reach, frequency, and demographics.

Awards

# 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter # 2010

World Economic Forum The World Economic Forum (WEF) is an international non-governmental and lobbying organisation based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, ...

Tech Pioneers: Tal Chalozin # 2011 Streaming Media 100 Companies That Matter Most in Online Video # 2012 Digiday Video Awards Best Video Technology Innovation # 2014 Digiday Video Awards Best In-Stream Video Ad # 2014

Interactive Advertising Bureau The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of th ...

MIXX IAB Rising Stars Digital Video Ad Gold Winner # 2015 Crain’s Best Places to Work in NYC # 2015

MIXX IAB Rising Stars Digital Video Ad Gold Winner # 2015

AdAge An adage (; Latin: adagium) is a memorable and usually philosophical aphorism that communicates an important truth derived from experience, custom, or both, and that many people consider true and credible because of its longeval tradition, i.e. ...

's Best Places to Work # 2016

Inc. Magazine ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events y ...

's Best Workplaces # 2016

Multichannel News ''Multichannel News'' is a magazine and website published by Future US that covers multichannel television and communications providers, such as cable operators, satellite television Satellite television is a service that delivers television ...

' 40 Under 40 # 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason # 2016

MIXX IAB Award: Best Interactive Video Ad # 2016

Crain Communications Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries. History Gustavus Dedman (G.D.) Crain, Jr. ( Gustavus Demetrious Crain, Jr.; 1885–1973), pre ...

Best Places To Work in New York City # 2016

Los Angeles Business Journal The ''Los Angeles Business Journal'', established in 1979, is a weekly newspaper and online news source in Los Angeles, California, which provides coverage of local business news. According to the ''Journals website, it has a weekly print circul ...

Best Places To Work in Los Angeles #2018 Drum Digital Trading Award for Best Creative Optimization

Patents

US Patent No. 8745657
Inserting interactive objects into video content

External links

Official website

References

{{reflist, 30em Marketing companies established in 2007 American companies established in 2007 2007 establishments in New York City Companies based in New York City Digital marketing companies of the United States